to find truly related Synonyms to your keywords
without using a thesaurus - Thanks to Wordtracker
We all know the importance of
creating high value content that merits or deserves to be
found in the top results for any given topic. With more and
more emphasis on Semantics and artificial intelligence at work
in the background, you will read a lot about the importance of
What is a Synonym?
In simple, it might be described as a word that has the same
meaning as another word but is spelled different.
Example: lawyer = attorney.
Example: teacher = educator
Often, new SEO
students are so focused on their primary keyword phrase, that
they tend to over use it (usually without realizing it.) As a
result, they may want to go back and mildly re-write their
content by using related words and synonyms in some places so
that their content still reads well, but sounds natural.
The most obvious tool to refer to is the thesaurus for looking
up synonyms. However, the thing that some people don't quite
grasp yet, is that related words from a thesaurus may not
actually match up to what a search engine "thinks"
through artificial intelligence. A thesaurus is an excellent
tool to use, but a thesaurus is written from "human
understanding" not a search engine's
A search engine's artificial intelligence comes from a complex
technology called LSI or "Latent Semantic Indexing."
This is based on the entire body of data collected by the
search engine and as such, there may be some words that relate
to other words that may surprise you, and thus if you see it
you may well get the impression that the search engine can
actually think. Of course search engines don't think, but they
sometimes appear pretty intelligent and people wonder how this
can be. It is the influence of LSI working in the mix and once
you understand this, then give some thought to also using
important related words (based on what a search engine thinks)
instead of what a human being thinks.
So where else can you discover how one word relates to another
word without using a thesaurus?
Enter Wordtracker's Full Search Function. I created a short
video to show you how you can literally explore any topic or
keyword using Wordtracker's Full Search function and it will
show you a whole list of words related to your target keyword,
based upon what a search engine "thinks" is related
based on LSI influences.
Turn up your sound and Watch this short Demo Video:
Where will you use your synonyms and related words?
Obviously you want to use them in your content and make sure
that you use them so that your content reads well. You want to
create high quality content that your visitors will find
useful and be glad they found it. Another place you may want
to use your synonyms and related words is within your
text links. You want to build very natural text links that are
not only focused on one keyword phrase. The technical term for
this is called "Topic drift." Create links of a
useful nature and not as a way to try to manipulate traffic.
By allowing for about 20% topic drift in your links, you will
be creating very natural links that read well.
About John Alexander
John Alexander is Co-director of Training at Search
Engine Workshops offering live, SEO Workshops with partner
Robin Nobles as well as online search engine marketing courses
through Online Web
Training. John is author of an
e-book called Wordtracker
Magic and has
taught SEO skills to people from 87 different countries.
John's articles can be read in publications like REALTOR
News, SitePro News
and many others.
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