At the Ultimate SEO Mastery Workshop, you'll build genuine top ranking SEO skills in just a few hours of personal, hands-on instruction from SEO industry leaders Robin Nobles and John Alexander.

Click to Read Student Comments about What this training experience was like.


What's Brand New for the 2010 SEO Mastery Workshops?

• Understanding Local Search (Basics)
  
  
• Understanding Local Search (Advanced)
  
  
• Strategies in Social Media Marketing
  
  
• How to Use Google Analytics In Detail
  
  
• Advanced PPC Strategies
  
  
• Stress free link building strategies
  
  
• How to make sense of Wordtrackers newest Metrics in Keyword Research
  
  
• How to spot hot new rising trends easily using Google data
  
  
• Ways to examine on-page factors while you perform keyword research
  

New Workshop Session Added on Video Optimization:

• Which SEO influences are most essential in Video
  
  
• Discover How to Optimize your Videos for Maximum Visibility in SEO
  
  
• Learn all about the importance of proper site maps for video
  
  
• Discover ways you can use analytics for Video
  
  
• Which video file formats are most effective with SEO. 
  
  
• Now discover (without guessing,) how to know exactly which secondary and supporting terms are boosting the genuine relevance of your copy for any targeted keyword phrase. 
  
  
• Discover all the latest and most powerful professional SEO tools for excelling in SEO accuracy - but also learn the process, so you can use these strategies without the need of expensive tools. We will demonstrate professional tools so you know about the latest, but we also show you how to work without needing the tool itself. 
  
• Discover how you can overcome an extremely important challenge posed by the Personalization of Search with minimal fuss.
  
• How to make a significant impact the Quality Score of any PPC landing page.
  
• All Graduates are welcome to join our private Search Engine Academy Local Community Group after class and keep in touch with Robin Nobles, John Alexander and Michael Marshall as well as your classmates and our whole team of local Search Engine Academy SEO educators.

Plus+++ 
You still get the 6 Month SEO Mentoring Program after class with all mentoring conducted personally and directly from Robin Nobles and John Alexander.

SEE The 5-Day COMPLETE SEO Agenda Below

Recent Agenda Topics that are included in the SEO Mastery Workshop :  

Have a look at the SEO Weekend Workshop in detail..

Day 1

Focus: Learn our step by step, stress free system for gaining top Web visibility and exposure

8:00 AM to 8:30 AM -- Registration

Welcome and Introduction of Participants

Two Day basic essentials overview

• Discover our 6-step system process for gaining top rankings in major search engines using the system Robin Nobles and John Alexander have personally been using for over 6 years.

• Stress Free System Overview - Stop stressing and begin to get results right away.

• Why this system will work for you and how it will work for you.

• Demonstration of Steps 1 through 6 cover a variety of topics in a specific order for maximum impact.
  
  

• Discover how to determine exactly what your ideal buying audience is searching for.

• Discover how to tap into huge windows of opportunities nearly instantly without stress.

• Discover how to perform keyword trending using Google data.

• Examples of top performing pages

• Class practice time

• Hands-On Assignment!
  
  

• Examples of what type of content works best

• See examples of what is working best right now and why it is working

• How to gain maximum advantage from your Web copy

• Step by step guidance on how to create content and in what order

• How to quickly optimize your pages without fooling with code for hours

• Class practice time

• Hands-On Assignment!
  
  

• Learn unique ways to make dramatic improvements to your click through ratios

• Class practice time

Answer questions, and student progress evaluation.

5:00 P.M.: End of Day #1

By the end of Day 1, you will have a good grasp on how to perform Keyword Research, how to work with your content in the correct sequence of operations for maximum impact. You will have a good understanding of current on page influences as well as step-by-step methodology. You will have a chance to actually work on your pages in class and benefit from hands-on practice as well as direct coaching from Robin and John.

Day 1 is the first part of all the Basic Essentials you need to know for creating genuine relevancy for the most important niche phrases. Day 1, concludes with an evaluation benchmarking your progress. All of your SEO questions pertaining to the Basic SEO essentials will be answered. 

Day 2 picks up where Day 1 ends with the most effective ways of getting your pages indexed.  

Day 2

Focus: Search Engine Processes

• Discover which search engines and which Directories are most important for 2010.

• Review all of the ways to get your pages indexed by search engines.

• Learn the most effective ways to get your pages indexed and accepted

• Advantages of Paid Inclusion and review the disadvantages.

• Learn how to get your pages indexed - sequence of operation for maximum impact

• Class practice time

• Hands-On Assignment!
  
  

• How to stay out of trouble with the search engines.

• Everything you need to know about working with Directories.

• What's working right now with link reputation.

• How to build powerfully legitimate link popularity all 100% white hat.
  
  

• Introduction to Blogging

• The Power of working with Blogs

• How Blogs work and advantages of Blogging strategies

• Making the most of your Blog

• Blog Search Engines

Your prioritized SEO Action Plan - Get your own written prioritized action plan in writing

Each attendee gets a new "working tool" in the form of a Prioritized SEO Action Plan that they can use in class to quickly identify and document dozens of strategic SEO related elements during their Web site review and evaluations throughout the 5-Day Workshop. 

The Prioritized SEO Action Plan is designed to easily and quickly capture dozens of points at a glance, for future reference and ensure that students maximize the value of their training and information retention.

Review of Participants' Web Sites

• Each student has the opportunity to have their Web site reviewed

• Group participation and brainstorming exercises

• Each student gets a written SEO priority action plan

Group Problem Solving Assignments!

Here's your chance to measure your progress and see how far you have come in just 2 days
Answer questions, and student progress evaluation.

Exam

Basic Essentials SEO Certification Awards (for any 2 Day Participants)

5:00 to 5:30 p.m.: End of 2-Day Beginners Workshop

By the end of Day 2 you will have a good understanding of how to optimize your pages manually as well as a sequence of our full 6 step system for optimization of Web pages. You will understand which search engines and directories should be focused on for best results. You will also have had a chance to have your Web site reviewed on the big screen with Robin and John as well as have a priority SEO action plan you can take home in writing. The student has a good grasp of how to build link reputation and link popularity as well as an awareness of all of the ways that prevent you from being penalized accidently.

Day 3 - Advanced SEO Day 1

Advanced Keyword Research and Creating Effective Sales Copy

8:00 AM to 8:30 AM -- Registration

Welcome and Introduction of Participants

The Future of Search Engine Marketing

Social Media Strategies

• Introduction to Social Media - understanding the differences between SMS and SEO
• Tips and techniques for getting better results with Social Media
• More Resources

Advanced Keyword Forensics and Behavioral Trend Analysis

• Keyword forensics is an advanced session to show you how you can explore even the hidden evidence of your buying audiences search behavior, very quickly.
  
  

• You may *think* you know how to research keywords, but you'll learn how much you really don't know in this intense session that deals with search behavior.
  
  

• Build your Lateral Thinking Skills - You'll learn how to think of alternate routes if the logical path isn't effective, and you'll learn how to think "outside of the box," and watch lateral thinking convert to traffic and sales for your site.
  
  

• How to find your own industry related high performance "windows of opportunity."

• How to work with high-performance "root words."

• Understanding Wordtracker,s newest metrics

• How to use Wordtracker to explore semantically related words through Natural Language Processing (NLP.)

• How to work with alternative keyword research techniques so you never get stuck.
  

• How to research and optimize for "tools."

• How to convert tools to behaviors

• How to explore more hidden evidence within your customers dialog.

• "Keyword forensics" how to quickly discover hidden evidence of search behaviors
  

• Demonstrations

• Hands-On Practice Time for your Web site!

• Uncover a wealth of important data (direct from Google which has 67% of the search market)
• Quickly find alternative phrases that Wordtracker's metacrawler data will never provide
• See how to quickly get much better search volume numbers than ever before possible
• Discover how to get more accurate competition numbers than ever before
• Discover how to make better judgment calls on PPC Competitiveness.
• Take advantage of being able to judge the Traffic Volume Trend (the magnitude and timing of spikes)
• How to apply superior KEI scores directly working with Google's data

Advanced Optimization Strategies 

Understanding the Personalization of Search

Are you struggling with solutions for the "ranking" of your pages? In this Workshop we'll help you get back on track for top visibility. Others say "ranking" is now dead, but we'll show you solutions to get your pages ranking to the largest percentage of your true audience.  

• Are you lost in confusing opinions about the "personalization of search?"

• What Personalization is all about

• Techniques, methods and what to watch for

• Understanding the new challenges for 2010

• Presentation of solutions for future issues that you can put in place right now

• Learn the new ways you must monitor and benchmark your Web visibility 
  and measure progress

• Overcome the challenges brought on by Personalization of Search

How to compel your visitors to respond to your pages 

• How to Create Captivating Sales Copy for Your Web Site

• How to compel visitors to take action and respond.

• Release the creative SEO inside of you - how to separate your service from others.

• How to increase your chances at converting visitors to buyers?

• Learn additional ways to increase your conversion rate.

• Examine examples of sales letters that have high conversion ratios.

• Demonstrations

• Hands-On Practice Time for your Web site!

Discover How to Optimize your Videos for Maximum Visibility in SEO

Web Site Reviews

• Each student is given a review for one of their sites on the big screen

• Multiple suggestions and guidance for improving your visibility

• Many new ideas and enhancements often originate from these sessions of high value brainstorming sessions

• Each student gets a written "SEO priority action plan" 

• Improving your click through ratios and improving business

• 14 Reasons Why People Click on My Link Instead of Yours

• Hands-On Assignment!

Answer questions, and student progress evaluation.

5:00 p.m.: End of Day #3

By the end of Day 3 you will have a grasp of many more techniques that you can apply in highly competitive markets as you learn Advanced Keyword Forensics or how to tap into behavioral trends based on the last 90 days of search activity. 

How to quickly locate and tap into trends that 90% of most other Webmasters miss. 

You will learn techniques in creating compelling content that will cause your user to take action as well as some important strategies dealing with the future issues connected with the "personalization of search." 

Day 4 - Advanced SEO Day 2

Search Engine Processes and Advanced SEO Strategies

8:00 AM to 8:15 AM: Review of Evaluation Forms and Answer Questions

The Importance of Building Legitimate Link Reputation

• What are the things you need to keep in mind "Link Reputation"

• Strategic Internal Link Building structures

• How important is Google's PageRank?

• Alternative strategies for gaining exposure in 
  Google, Yahoo and others within just 48 hours

• Hands-On Assignment!
  

• Step up your accuracy on Theme work now through an immersion blending of technology:
  

• Now you can discover (without guessing, ) how to know exactly which secondary and supporting terms are boosting the genuine relevance of your copy for any targeted keyword phrase.
  
• How you can overcome an extremely important challenge posed by the Personalization of Search with minimal fuss.
  
• How to make a significant impact the Quality Score of any PPC landing page.
  

The Mechanics of Writing Creatively and Creating more effective Content

• Mechanics of Writing Creatively

• Discover tips and techniques to activate your own personal creativity.

• Open up your range of vision. 

• Content development made easy -- learn a myriad of ways for developing
  high-quality, engaging content that will both satisfy your visitor's initial search query as well as compel them to respond to your offers.

• Discover the ultimate ways to help you build fresh original content
• Class practice and group exercises for your specific Web site
• Minimize your workload and maximize the effectiveness of your Web site

Web Site Reviews
Each and every attendee gets their Web site reviewed by our team of experts along with a group brainstorming which will give you many new ideas for visibility and exposure. 

Work around strategies for common design challenges. 

• After working so hard on gaining targeted traffic to your site, are there any usability issues that could hinder sales? After all, getting the traffic to your site is the first step, but converting that traffic to sales is your ultimate goal. Do you know how?

• Hands-On Assignment!

By the end of Day 2 you have still learned many more advanced SEO skills including how to use Google Analytics, How to deal with specific technical issues and Multivariate reporting of the most complex nature. You'll have an understanding of how you can use influences such as AI or Artificial Intelligence and Natural Language Processing as well as techniques for build excellent link reputation and understand the importance of off page factors as well as understand how to build link reputation with. You will have a grasp on how to deal with the various design challenges. The day ends with your evaluation as well as having all questions answered. 

• Accurately gauge what needs to be applied to your Web site in minimal time
• Grasping the Theory - Insights You need to employ Advanced Competitive Intelligence
• Why and how search engine grade on a curve
• Discover how to gain top visibility in your specific search landscape 
• Gain knowledge to expedite your visibility for highly competitive "money phrases" phrases
• Understanding the exact influences that SEO factors have on each other - with exactness.
• Alternative ways to obtain deadly accurate results and save hundreds of hours of time - with no need to hire a team of mathematicians. 

• Learn the power behind article writing, and get ideas for your own articles.

• Learn the true facts about "duplicate content."

• How to find multiple brand new markets and how to build your distribution network.

• Robin's Professional tips

• Robin discusses her strategies for reaching approximately 1.5 million people in just 48 hours.

Ins and outs of Blogging

• Introduction to Blogging
• Understanding what a Blog is and identifying all the functionality of Blogs
• How Blogging can help your Business
• Why Blogging can produce exceptional results for your business
• Blog Implementation - Ideas to bring your Blog to life nearly like a living, breathing entity
• More Tips and Techniques for Blogging

• How to make the best use of Google Analytics

• What areas are the most important in log analysis, and which should you be concentrating on? 

• New Case study

• How to use reports to solve problems

• Things you should know about Spider activity

• How to make the most of your reports

The Professional SEO: How to build a new SEO business right from scratch. 

Are you a professional search engine optimizer with clients? If so, this session will help you learn how to convert prospects to actual clients! 

You will learn:

• Preparing to Start up a new SEO Business

• The smartest ways to find new customers

• All about pricing strategies;

• How to build powerful proposals;

• How to build your new SEO business from scratch;

• How to establish credibility with clients when you are new;

• How to manage client communications;

• How to continually out-perform your client's expectations;

• Reporting - What type of analytics to rely on as traditional rankings are 
  rendered less and less effective this year

• How to build your business presence through networking.

• Key essentials for building clients for life

• Detailed Insights Into Each Major Search Engine

• Review participants' pages and sites and conduct a "problem solving" session. 

• Review projects created earlier in the day.

By the end of Day 5, the week all comes together and you will understand both the theory and practical ways to optimize a page in the minimal number of moves in a highly competitive market, while eliminating the guess work. 

Advanced Competitive Intelligence will blow away many of the myths and misunderstandings of older, out-dated approaches. This session will teach the student new ways to make solid judgment calls and understand how to perform accurate opportunity analysis as well as threat analysis to protect yourself, once you are at the top. The student will understand exactly how and why the search engines are "grading on a curve" and how you can benefit (without having a team of mathematicians working for you.) 

The student will understand how to benefit from article marketing, working with news feeds and how to work with Blogs. The student will also know learn a wealth of tips for starting a brand new SEO business right from scratch as well as enjoy discussion on pricing strategies, how to work with proposals and how to be uniquely different than all of your other competitors. 

The Workshop concludes with SEO Certification exams plus once your class is over, you have the ongoing 6 Month Mentoring Program from Robin and John in person for ongoing support.

How effective is the SEO Mastery Workshop and Mentoring Program?
Read some of our recent student success stories here......or Register now  
to attend a Search Engine Workshop. 

Register Now

Earn University Continuing Education Units (CEU's) by completing the Advanced Workshop! You can choose to earn 2.0 CEU's from The University of Southern Mississippi for completing the Advanced Workshop. Many employers will pay for workshops and seminars when they can be taken for CEU's. Contact John for more information, or register for the workshop by visiting our workshop registration page.

• With the workshops now divided up according to experience level, beginning students will want to move up to the Advanced workshop, and Advanced students will want to come back on a yearly basis to catch up on what's happening in the industry since the last time they attended a workshop.
  
  

• Highly advanced students will want to take their learning to the highest possible level by attending at least one Ultra Advanced SEO Symposium a year.
  
  

• We're constantly updating the workshop material itself as the industry shifts and changes. There will always be certain "standard" sessions at the workshops, but the techniques involved in those strategies are constantly evolving, and you'll learn about those changes by attending the workshops on a regular basis.
  
  
  

• If you attend the first workshop as a true beginner, you may be able to absorb only so much. When you come back again, you'll be ready to tackle the more advanced strategies that you'll want to use in your SEO work.
  
  

• Every workshop is different, with different people from different walks of life. We all learn from each other. Plus, attending the workshops regularly will help you come in contact with people who are interested in the same things that you are: success on the Web, and you'll be able to learn from the experiences of others.
  
  

• Check out our impressive Start-Up Tools Arsenal. 
  
  

• Also, remember that the workshops and all travel expenses are 100% tax deductible as a business expense, which will certainly help you at tax time!
  
  

• If your industry requires yearly CEU's, don't forget that you can earn University CEU's by attending our workshops.
  
  

• And, let's face it -- Search Engine Workshops are FUN! 
  Because attendance is kept down, you get to know each of your fellow students and they become your friends. 
  
  

• Join us at least once a year to keep up with what's happening in the industry and to get to know another group of search engine friends. :)