Search Engine Workshops
. . . beginning and advanced workshops
tailored to meet YOUR specific needs!
Complete 5-Day SEO
Hands-on Workshop
2-Day Beginners
Workshops | 3-Day Advanced Workshops
5-Day All-Inclusive Workshops
**Have you been to one of our workshops before,
and are you wondering if there's enough new material to come again?
Click here to find out why it's an excellent idea to
attend a Search Engine Workshop on a yearly basis!
What is Included in an SEO
Mastery Workshop?
The
full agenda is below this matrix
Register
now
Let's take a look at some of this in
more detail:
2-Day
Beginners Workshop
Day One of Beginners
Workshop
Focus: A Solid Foundation in Search
Engine Marketing
8:00 AM to 8:30 AM -- Registration
8:30 AM to 9:00 AM -- Welcome and Introduction of
Participants
The Importance of Search Engine Marketing
- What is search engine marketing, and why is it so
important to the success of your online business?
- What are the differences between search engines and
directories?
- What are spiders, crawlers, and other "creepy
creatures" in the search engine industry?
- Overview of the "Search Engine Optimization"
Process
What are Visitors Looking for when Searching for YOUR
site?
- The most important part of the "search engine
marketing" process is to choose the right "keywords" for your Web pages.
Learn effective "keyword research" strategies for boosting your chances
at getting highly targeted traffic that actually converts to sales.
- Hands-On Training!
Students will research for high performance keywords for their own
businesses.
Where Can You Put Your Keywords?
- Now that you've chosen your keywords, where can you place
them on your pages?
- Learn how to create captivating titles and descriptions
for your pages that are designed to pull in traffic to your site.
Creating Riveting
Content for Your Web Site
- What do search engines want to see when they visit your Web
site? Content! Learn how easy it really is to create content-rich pages
that appeal to both your human visitors and to the spiders.
- Hands-On Training! You
will create a Web page using the techniques presented earlier, while we
watch over your shoulders and offer suggestions.
Making Your Content "Search Engine Friendly"
- You've created the content, but how can you make the
content "search engine friendly" to boost your chances at having a highly
visible Web page?
- Hands-On Training!
Using the software program WebPosition Gold 2's Page Critic, walk through
the actual optimization process step by step in this informative session,
then put into practice all that you've learned.
Answer questions, and hand out evaluation forms.
5:00 to 5:30 p.m.: End of Day #1
Day Two of Beginners
Workshop
Focus: Search Engine
Processes
8:00 AM to 8:15 AM -- Review Evaluation Forms and Answer
Questions
Stay out of Trouble with the Search Engines!
- What is "spam," and why is it so important to follow
all of the engines' guidelines?
- Discuss how to stay out of trouble with the search
engines by going over a listing of "Do Not Spam" guidelines.
Process of Getting your Web site indexed in the best
order for maximum impact
- Now that you've created your pages, how can you get them
listed in the search engines? Learn everything you need to know about
getting your pages to the search engines in this session.
The Reporting Process
- How can you determine your progress, once your pages
make it into the search engines' indices?
Hands-On Training! Review of
Participants' Web Sites
Building Link Popularity
- What is "link popularity"? Building a solid link
popularity is one of the most important things you can do to ensure the success
of your Web site. Learn effective link building strategies in this
informative session.
- Learn about link reputation and the importance of link
diversity
- Hands-On Training!
Determine the link popularity of the participants' sites and of their
competitors.
Linking Strategies and Working with Themes
- Analyze linking strategies for placing your pages in front
of the engines.
- Study the power of "themed" strategies and how to focus
your content down one very fine tuned path.
Hands-On Training! Web Site Reviews (on
Existing Web Sites or New Pages Created at the Workshop)
Answer questions, and hand out evaluation forms
5:00 to 5:30 p.m.: End of 2-Day
Beginners Workshop
Register now to attend a
Search Engine Workshop . . . the premiere onsite search engine marketing
workshops in the world!
Register
now
3-Day
Advanced Workshop
Day One of Advanced
Workshop
Focus: Advanced Keyword Forensic Research and
Creating Effective Sales Copy
8:00 AM to 8:30 AM -- Registration
8:30 AM to 9:00 AM -- Welcome and Introduction of
Participants
Advanced Keyword Forensics Research
- You may *think* you know how to research keywords,
but you'll learn how much you really don't know in this
intense session that deals with choosing targeted keywords for your Web
pages.
- You'll learn how to think of alternate routes if the
logical path isn't effective, and you'll learn how to think "outside of the
box," and watch that lateral thinking convert to traffic and sales
for your site.
- Keyword research versus researching audience behavior
trends.
- Working with "root words."
- Hands-On Training! Visit
Wordtracker and research for high performance keywords based on your target
audience's online behavior.
Creating Captivating Sales Copy for Your Web Site
- Is your Web Site content written to increase your chances at
converting visitors to buyers? Learn how to increase your conversion rate by
writing effective sales copy.
- Hands-On Training! You
will create effective sales copy based on one of the keywords chosen
during keyword research.
Software Demonstrations
- Demonstrate other extremely advanced software programs that are important
in the SEO industry.
Hands-On Training! Review Pages Created
by the Students -- Individualized Instruction.
Answer questions, and hand out evaluation forms.
5:00 to 5:30 p.m.: End of Day #1
Day Two of Advanced
Workshop
Focus: Search Engine Processes and
Advanced SEO Strategies
8:00 AM to 8:15 AM: Review of Evaluation Forms and Answer
Questions
- Competitive Intelligence - The theory and how to perform
SEO with exact accuracy
- What are XML feeds, and how can you submit your pages through
them?
The Importance of Building Legitimate Link Popularity
- You already know that building a solid link popularity is one
of the most important things you can do to ensure the success of your Web site.
However, it's also one of the most time consuming. Learn how to make the
best use of your time in order to have a better chance at boosting your link
popularity in this informative session.
- Hands-On Training!
Participants will determine the link popularity of their sites, and see how it
compares to the link popularity of their competitors' sites.
Theme Analysis
- "Theme" analysis goes hand in hand with link popularity
strategies, so learn how to build a consistent theme throughout your site.
-
Understanding How Google Uses Natural Language
Processing and Artificial Intelligence
Learn how to convince the search engines and the
entire Web community to believe your site is about what you
say it is about.
- Discover how Google's PageRank works and what it's
value is.
- Demonstration of SEM SCOUT, to help you develop a consistent theme
by revealing exactly which peices of the puzzle you are
missing for any competitive key phrase for your Web pages/site.
Unique Strategies
- Learn unique and brand new strategies by leaders in
the search engine industry. This is your chance to learn from the top
experts in
the industry!
Hands-On Training! Review of
Participants' Web Sites
Working with the Pay Engines
- No doubt about it -- the pay engines can play a very
important role in search engine optimization if you understand the rules of
the game.
- Learn strategic tips and methods that will capture new
targeted traffic that converts to undeniable sales.
How to Boost Compelling Visitor Response (and Increase your
ROI)
- After working so hard on gaining targeted traffic to your
site, are there any usability issues that could hinder sales? After all,
getting the traffic to your site is the first step, but converting that
traffic to sales is your ultimate goal. Do you know how?
Answer questions, and hand out evaluation forms.
5:00 to 5:30 p.m.: End of Day #2
Day Three of Advanced
Workshop
Focus: Advanced Strategies and
Strategies "Beyond SEO"
8:00 AM to 8:15 AM -- Review of Evaluation Forms and Answer
Questions
Using the POWER of Writing Articles to Increase Visibility,
Credibility, Name Recognition, Branding, and Link Popularity
- Learn how to find markets for your
articles.
- Learn publishing guidelines and do's and
don'ts.
- Learn how to build your own article distribution
channel.
- What are blogs, and should you consider setting up
one?
- Hands-On Training!
Using one of the keyword phrases chosen through keyword
research, write an article based on that keyword.
Work Around Solutions for Site Technical Challenges
- Are you working with sites that are dynamically generated?
Sites with Flash as the main page of the site? Sites that have large image
maps, frames, or are graphic intense? This session will offer outstanding
strategies to meet and overcome even the toughest challenges.
- Study problems that advanced SEO's often encounter,
and go over a series of possible solutions for each of those problems.
- Get a written SEO Priority Action Plan
- Hands-On Training!
Visit participants' sites that are currently experiencing challenges and
offer suggestions for dramatically improving the sites'
organic search findability.
Traffic and Spider Analysis
- Analyzing your human and spider traffic will give you
crucial information that you can use to strengthen your site. Are you
losing traffic from one page of your site? Why? Are you getting the information
you really need from your log analysis software? What areas are the most
important in log analysis, and which should you be concentrating
on?
- Learn ways to track your conversion rate so you'll
know whether your search engine or pay keyword efforts are actually paying
off.
- Hands-On Training!
Demonstration of software for tracking traffic and spider visits.
Google In Depth
- A discussion about the major engines and directories.
Track #1: The Professional
SEO
- Are you a professional search engine optimizer with
clients? If so, this session will help you learn how to convert prospects
to actual clients! You will learn:
- Pricing strategies;
- How to build a powerful proposal;
- How to build your SEO business from scratch;
- How to establish credibility with clients;
- How to manage client communications;
- How to continually out-perform client expectations;
- How to build your business presence through
networking.
Track #2: For SEO's who are
Working on Their Own Sites
- Detailed Insights Into Each Major Search
Engine
- Review participants' pages and sites and conduct a
"problem solving" session. Review articles created earlier in the
day.
Answer questions, and hand out evaluation forms.
5:00 to 5:30 p.m.: End of 3-Day
Advanced Workshop
Register now to attend a
Search Engine Workshop . . . the premiere onsite search engine marketing
workshops in the world!
Register
now
5-Day
All-Inclusive Workshop
The 5-Day All-Inclusive Workshop will consist of the 2-Day
Beginners Workshop followed by the 3-Day Advanced Workshop. Follow the
agenda for both the Beginners and Advanced Workshops
to learn how this all-inclusive workshop will be conducted.
Students who attend the 5-Day All-Inclusive Workshop will
learn search engine marketing strategies from the basics all the way through
the advanced strategies for a totally comprehensive week of learning.
Register now to attend a
Search Engine Workshop . . . the premiere onsite search engine marketing
workshops in the world!
Benefits of Attending a Search Engine
Workshop Again and Again!
- With the workshops now divided up according to experience
level, beginning students will want to move up to the Advanced workshop, and
Advanced students will want to come back on a yearly basis to catch up on
what's happening in the industry since the last time they attended a
workshop.
- We're constantly updating the workshop material itself as
the industry shifts and changes. There will always be certain "standard"
sessions at the workshops, but the techniques involved in those strategies are
constantly evolving, and you'll learn about those changes by attending the
workshops on a regular basis.
- As you get more advanced in your search engine
optimization work, you'll want to meet with strategists who are the best in the
business, those who know how to create unique and exciting brand new
strategies that you can take home and try on your own sites. With Michael
Campbell and Dave Barry on board, you'll have access to two of the best in the
business. If you're highly technical, Dave will speak your language and can
answer any question or solve any problem you might have with your Web site as
it becomes more advanced and "technical."
- Every workshop is different, with different people from
different walks of life. We all learn from each other. Plus, attending
the workshops regularly will help you come in contact with people who are
interested in the same things that you are: success on the Web, and you'll be
able to learn from the experiences of others.
- Depending on the location of the workshop, you'll have the
opportunity of meeting others who are highly visible and important in the
search engine industry. For example, chances are good that you'll be able
to meet Brent Winters from First Place Software along with some of his
personnel if you attend our Orlando workshops. Many
"celebrity" SEO's live in areas where we hold workshops, so you'll be able to
meet and get to know them by attending our workshops.
- Don't forget that returning students can attend the
workshops at one half the price of the workshop throughout the current and
the next year!
- Check out our impressive Start-Up Tools Arsenal. Just ONE of those
offerings is being able to attend one of Danny Sullivan's Search Engine
Strategies Conferences at HALF price!
- Also, remember that the workshops and all travel expenses are
100% tax deductible as a business expense, which will certainly help you
at tax time!
- And, let's face it -- Search Engine Workshops are FUN!
Because attendance is kept down, you get to know each of your fellow students
and they become your friends. You laugh with them, then cry with them, as you
each share search engine stories. They become your SE family, and you can keep
up with them by participating in the Search Engine Forums and attending chat
sessions.
- Join us at least once a year to keep up with what's
happening in the industry and to get to know another group of search engine
friends. :)
Register now to attend a
Search Engine Workshop . . . the premiere onsite search engine marketing
workshops in the world!
After class each
participant gets an ongoing 6 Month Mentoring Program at no extra
cost
Register
now
