The Easiest Sequence of Steps
for Growth of Your SEO Career
Where can you build your SEO skills?
few hours in obtaining new SEO knowledge can
C. Gain Personal Confidence Through Experience
This is probably the next most important step. The sooner you build your confidence
then the sooner you will realize the potential for what you can perform. In the
beginning, start with a few of your own sites where you have full creative liberty
without the demands or pressures that come from a client.
Experience build's confidence. Set some benchmarks for yourself. As you get
comfortable competing at a certain level, then you can progress to take on bigger
challenges. It's surprising how fast you can grow your skills with a little daily
practice on a regular basis.
D. You can Open your doors for business at this stage.
Once you have reached a level where you have a few profitable Web sites or sites
where you are proud of your achievements in ranking as well as meeting whatever
other objectives you've set for yourself, it's time to consider business.
In the beginning, choose your first few clients well. Don't just take on any client
but select your clients based on the research you perform on their buying
audience. Those first few clients need to be success stories, so be sure to do all
of your research on their buying audience BEFORE you take them on as a client.
E. The ultimate thing you are building is your reputation now.
Your ultimate objective in the beginning is to choose clients rather than have them
choose you. Remember to use all of the principles you learn in your training along
with good old fashioned customer service excellence. Eventually what occurs, as you
choose your clients wisely (as opposed to going for a fast buck) is that your new
clients will literally become your sales people. If your work makes their business
really sing, they tell literally everyone they know. Ultimately, in a short period
of time, this generates genuine referral business for you.
Now instead of you chasing the prospects, the prospect is seeking you (based on
referrals and the excellent successes that you have brought your first clients.)
In Summary: Be sure you get your new SEO business started on the right foot!
A. Get started - Make up your mind and create an action plan
B. Build Genuine SEO Skills First Not Later
C. Practice makes perfect - Build your confidence
D. Open Your Business - Choose Your First Clients Well
E. A Solid Reputation Delivers Referrals, Repeat Business and Client Retention
About John Alexander
John Alexander is Co-director of Training at Search Engine Workshops offering live, SEO Workshops with partner Robin Nobles as well as online search engine marketing courses through Online Web Training. John is author of an e-book called Wordtracker Magic and co-author of the Totally Non-Technical Guide for A Successful Web Site. John is also an official member of the customer support team at Wordtracker.com.
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