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The Best Keyword Research Secrets Are REVEALED by Wordtracker!  - Part 1

By John Alexander

In the next few seconds I’m going to share some insights with respect to keyword research that I hope will make some significant impact in your Web site’s business. As we’ve always said that the single most important aspect of your SEO work is researching the correct keyword phrases that are being used by a target audience. If you do not optimize for the correct keyword phrases, then even the best optimization skills in the world may not result in any increase in your business.

In our workshops we also teach people about how to research their “ideal buying audiences” search behavior, which can be even more powerful that general keyword research. 

The techniques are also described in my e-book Wordtracker Magic and I have also offered free instructional audios to help people understand how to save tremendously on their keyword research time. I trust that you have already understood the value of using if you have ever subscribed and taken even just 30 minutes to do some research. Many of you have written to me saying how excited you were with what you were able to discover inside Wordtracker using these techniques. Okay, onward now with some more tips and insights that I hope you will find helpful, next time you go into Wordtracker exploring landscapes of searcher behavior
Separating truth from error and myth from fact: Q & A with John Alexander

QUESTION: John, inside Wordtracker’s database they have over three hundred and fifty million (350,000,000) keyword queries. I have heard that there are other services touting similar data as Wordtracker, only they claim to have over Ten billion (10,000,000,000) keywords in their data.

As an expert in the business of behavioral research, would you not think it wise to have access to 10 billion keywords as opposed to Wordtracker’s 300 million in comparison?

ANSWER: Actually, quite the opposite is the truth. You need to be aware of the quality of the data being gathered into the database. Wordtracker is in my opinion, light years ahead of anything else around for this exact reason. 

Do you believe this Myth? : Bigger is always better.

The myth of bigger is always better… simply untrue.  Quantity simply does not and can not ever replace quality

Think about it. Just because you have billions of keywords does not mean you will find billions of niches. In fact what you will probably find is a load of duplication. But there is something else to be aware of too.
Fact: Not all search result data is equal and you better be able to know the difference.

Did you know for example that some search engines and PPC engines have hard coded links directly connected into other sites? So if for example they have a search box or a large campaign connected with a gambling site, the keywords arriving through the source, will be heavily skewed towards the gambling specific keyword terms and phrase clusters. 

I'm not saying Wordtracker data is perfect, (nothing in this industry is ever perfect) but I am suggesting that if you want the best quality data, use Wordtracker.

Okay, now let's think back to the old routine of Search Engine Submission scams. Do we all remember those fly-by-night companies that try to say you’ll get loads of traffic by using their service to submit to thousands of different search engines?

Myth: We all know by now I hope, that those submission scams just don’t work.

Fact: It’s not hard to fathom once you understand that most qualified traffic comes from the big 3 major search engines. Most of those so-called "thousands of other search engines" are just FFA list designed to capture your e-mail address and send you Spam. It does not matter how good the sales pitch sounds, we have to examine the truth. The only way these scamy submission type services survive is that they prey upon people who do not understand how search engines work.

But from my experience, here’s what you need to understand when you hear me talk about the values of Wordtracker. 
My real vote of confidence is not just within the Wordtracker system itself, but it’s also in the expertise of the guys behind the scenes who work very hard to keep the data of high value.  I'll talk more about the list of benefits I've found in Wordtracker in part two of this article but I just want to it clear that it's not just the product "Wordtracker", it's the people that are managing it behind the scenes that make it the power tool that it is.

QUESTION: I am stuck here in the keyword research process and cannot find a decent keyword phrase for one particular page I want to optimize. Do you have any suggestions for me?

ANSWER: Sure. Why don't you reverse the process and try it the other way around for a change. 

1. Research a great keyword phrase on a topic that you are comfortable writing about that pertains to your Web site. 
2. Once you find a great keyword phrase, create a Web page based on what you know the searchers are looking for. This is opposite to what most people do, but give it a try. The results you get will sometimes be an eye opener.

Think of it as being very similar to the market research you might do before you spend money developing an actual product. It always amazes me that some firms will develop some new product working on it for 2 or 3 years (or more) and then they try and sell it ONLY to find out their buyers never wanted it in the first place. It makes much more sense to first research the market place and then offer a product that you know there is a demand for.

This same principle holds true as it applies to Internet marketing and for serving up original Web content. Don’t serve up the content until you truly understand what the online searcher is looking for. There is a powerful difference and thanks to Wordtracker you can eliminate guess work.

QUESTION: I do all types of keyword research for a variety of clients. For two clients I am really having a hard time finding some niche phrases with high KEI values. Please help.

If you want niche phrases with high KEI values but don’t want to spend hours searching for them, here are a few suggestions:

1) Listen to these short “audio tips” that explain things step by step. 
Each tip is only 2 or 3 minutes long and they’re free.

2) Consider purchasing the Top 20,000 keywords report from Wordacker:
This can give you some good insight into all of the other 
possibilities beyond the top 1000 that you get with membership.

3) In Wordtracker Magic, I explain how to tap into high KEI values in just seconds. It is just a short little guide but if you don't want to listen to the audios, you can buy the guide for just $29.95 and download it right now. 

4) Come out to one of hands-on SEO Mastery Workshops and we'll not only teach you these skills but we'll teach you the full scope of search engine marketing and work with you in person for 5-Days. Once you've had a little training and coaching and some practice time, nothing will be able to stop you. 

I have heard it said that Wordtracker can be used for optimizing a press release. Does this differ in any way than when I am optimizing a traditional Web page?

How important is it to have a real high KEI value for a press release?

ANSWER: In some ways there is a significant difference. You do not need a high KEI value to optimize a press release. Often you can use a low KEI phrase for producing higher mainstream traffic so long as it relates to your story. Remember that with Press Releases the most important thing is that you are always focused on telling “a story” that is either “hard news” or “newsworthy.” Wordtracker can be quite helpful though. This is another high performance strategy that we teach to our Search Engine Workshop students.

You can literally make a donation with some news services to move your position up in the news feeds and so at initial stages you want to ensure you are at least within the top 10 stories going out for that day. Be sure to use your researched keyword phrase as a “complete phrase” within your Title, Body Text and in the summary. Depending on which service you use to release your story, you can have options that could get you exposure in literally hundreds or even thousands of news related publications including many of the search engine news areas too. Eventually your press release could show up in the regular search results even after the initial release so this is where optimization also helps a lot.

TIP: Watching for other press releases on soon to be released products is also a good way to prepare a strategy based on something that is being scheduled for release in the next 3 to 6 months from now. If they have an affiliate program and you think the product will be hot, why not find out more information on it and start working on your optimization now for products to be released in 3 to 6 months from now? Remember, focus on delivering original, quality content based on what you learn from your research.

Check Out Wordtracker's Free Keyword Tool Now

Next week, I'm going to give you a list of my top favorite benefits for using Wordtracker. Some of them may surprise you but once you are on to these aspects of Wordtracker, it'll open up your scope of thinking and hopefully it'll give you even more insight and all make sense. Watch for part two of this article in just a few days.

Highest regards,
John Alexander
Search Engine Worksops
Online Web Training
Search Engine Academy 

Watch for part two of this article where I give you my list of essential benefits for using Wordtracker.

About John Alexander
John Alexander is Co-director of Training at Search Engine Workshops offering live, SEO Workshops with partner Robin Nobles as well as online search engine marketing courses through Online Web Training. John is author of
an e-book called Wordtracker Magic and co-author of the Totally Non-Technical Guide for A Successful Web Site. John and Robin also host an event called the Ultra Advanced Symposium on a quarterly basis.


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