When working with my workshop or
online SEO students, I’m
often told of a really neat tool that I’ve never heard of before.
So, I thought it would be a great idea to share these tools with
you, just like they were shared with me.
A special thanks goes to all of you who told me about these
unique tools. And, if anyone else has a “cool tool” to share, be sure
to let me know. I’ll publish a part 4 of this article!
Customer Focus Calculator (“We We Monitor”!)
This has got to be one of my favorite cool tools. It analyzes a
Web page and lets you know if the Web page is focused on YOU or on your
customers. After all, shouldn’t our Web pages be written for our customers
. . . not ourselves?
Search Engine Optimization Tools
This site has three different tools that are really cool. One is
a Search Engine Spider Simulator, which displays exactly what a spider
would see when it visits your page. Another free tool is the Google Backlink
Checker, which lets you know who’s linking to your site and what link
text they’re using. The last tool is the Similar Page Checker. We
all know that “duplicate content” is a no no. This neat tool will
determine the similarity between two pages.
Marketleap Search Engine Marketing Tools
My favorite tool on this page is the Link Popularity
Check. Enter your URL and up to three comparison URLs, and the site will
let you know what your link popularity is in AllTheWeb, AltaVista, Google,
Inktomi, and MSN. It also compares your site’s link popularity to other
URLs you listed as well as other sites on the Net. The Search Engine
Saturation tool determines how many pages a given search engine has in its
index for your Web site. You can compare your site to five other sites with
this tool. Finally, the Keyword Verification Tool checks to see if your
page is in the top three pages of a search engine’s results for a certain
keyword or keyword phrase.
Website Security Report
This very cool tool lets you find out how secure your Web site
is. When I first used it, it found more holes in the security of my Web site
than the laws allows, and I promptly changed to a different hosting company!
Your Computer’s Security
Gibson Research Corporation offers a really neat (and free) tool
for checking the security of your computer: ShieldsUp. Scroll down on
the page to the Hot Spots area, where you’ll find the link to ShieldsUp.
Be sure to go through each of the checks in the ShieldsUp section (File
Sharing, Common Ports, etc.).
Reverse DNS Lookup
This service converts an IP address to the host name by
searching domain name service tables.
Click on Single Page, and the free service will analyze your Web
page based on document structure, image syntax, table analysis, browser
support, verify hyperlinks, and much more.
GifBot by NetMechanic
GifBot will compress your GIF, JPEG, and animated GIF images by
decreasing the file size without sacrificing the quality of the image. So, your
pages load faster!
This online service allows you to test Web pages to help expose
and repair barriers to accessibility and encourage compliance with existing
accessibility guidelines. It’s very important to make sure your Web pages
are accessible for those who surf the Internet with disabilities.
AnyBrowser.com Screen Size Tester
Have you ever been to a Web site and not been able to scroll to
the bottom of the page? The scroll bar is there, but you can’t get down
that far to scroll. It’s not a pleasant experience. At the Screen Size
Tester, you can test your Web pages in different screen resolutions so that
you can be assured that all of your visitors can view your site in its
Anti-Spam and Security Fix for FormMail.pl Script
“Formmail.pl, one of the most-used perl scripts on the Web,
is designed to send data entered into a Web form to an e-mail address. This
script could be exploited by a malicious user who could use Formmail as a spam
server. If you use this script, spammers may be able to use it to send spam
freely using your server's resources.” This site offers a patched version
that prevents the script from being used by spammers.
Comprehensive Guide to .htaccess
Though not a “tool” per se, this comprehensive
tutorial about how to use the .htaccess file is excellent.
Top Ten Web Design Mistakes for 2002
Though also not a tool, this handy list is something that we
should all be aware of. For example, don’t use horizontal scrolling!
Again, thanks to all of you who shared these wonderfully helpful
tools with me. If I missed any (which I’m sure I did),
please let me know.
Click here to
read part 2 of this article with another great list of free
cool tools. Check out: Wordtracker
Magic Volume 2.0 - Keyword Forensics for SEO
Robin Nobles is the Co-Director of Training of Search Engine
Workshops with John Alexander. They teach 2-day beginner, 3-day advanced, and
5-day all-inclusive "hands on" search engine marketing
workshops in locations across the globe. She also teaches
online search engine marketing
courses through http://www.onlinewebtraining.com,
and she’s a member of Wordtracker’s official
question support team. With partner John Alexander, she's co-authored a series
of e-books called, "The Totally
Non-Technical Guides to Having a Successful Web Site." And, they opened a
networking community for search engine marketers called
The World Resource Center for Search Engine
Copyright 2002-2005 Robin Nobles. All rights reserved.
This work is licensed
under a Creative Commons License.