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Is someone draining your pay per click account?   Find out & stop them.

By John Alexander

Clickfraud - Is really a crime of pure "fraud" plain and simple

Perhaps you've experienced it first hand? Okay, let's first define what "click fraud" is first. Overture defines it as clicks not conducted in “good faith”. Google, on the other hand terms it as “malicious” or “artificial” clicks. 

Another definition could be: The systematic act of stealing money from PPC (Pay Per Click) internet search engine/marketing campaigns via human or automated means by synthesizing clicks.

Clickfraud is reported to be as high as 30%. Some sources have said that it is even much higher. 

The term "Clickfraud" may sound like a buzz word these days but it's really a crime of "fraud" pure and simple. The crime is that someone may be just clicking on your PPC campaigns for the purpose of draining your wallet. We all know the ever increasing price of paying for certain keywords and the last thing you need is a competitor someone repeatedly clicking on your pay per click links (for whatever reason). 

The reason you are running a campaign is to attract genuine business. Many people have no idea of the implications of clickfraud or how much it is affecting you but the fact is that someone who is engaging in clickfraud is actually stealing from you. You can imagine the impact this can have on competitive businesses that may be paying upwards of $6.00 to $10.00 per keyword. Some industries are paying even much higher rates for certain keywords than that. The previous challenges with trying to stop clickfraud are that you must be able to prove where fraudulent activity is coming from. 

Just a few of the things that come into play include:

  • click behavior

  • click timing

  • location

  • IP address

  • proxy detection

  • double clicks

  • robot detection

  • cookies

  • click volume

  • plus more

Important Questions to consider:

  • How can you possibly pin down the exact time when the crime is occurring?

  • What would possibly alert you that clickfraud is occurring right now?

  • What type of follow up would be necessary to get it stopped?

Finally - Someone's created A Watchdog Solution to Clickfraud.

Let's talk about a smart system which acts as your watchdog. With this system, every single click is assigned to one of three risk groups. 

In simple terms, 

  • low risk clicks are "legitimate" 

  • medium risk clicks trigger "potential fraud" 

  • and high risk clicks are flagged with a high probability of "fraud." 

But even more importantly, this system will flag a click as high risk under conditions like:

  • Anything over one click from an IP address in under two hours

  • No JavaScript turned on (a potential Robot Click)

  • No cookies turned on (a potential Robot Click)

  • Clicks from high risk countries (we know who they are)

  • Click from a "known" anonymous proxy server.

  • Clicks from users with an "unknown" operating system

This system delivers:

  • instant e-mail alerts sent to you as soon as the system detects an increase in fraudulent clicks.

  • automatically generates detailed but user friendly reports to give you the details

  • produces automated fraud refund requests

  • you get immediate access to a rapidly expanding blacklisted database as a resource.

  • plus many other features.

Okay, are you ready to start? Are you ready to take a stand against Click Fraud? 

The name of this system is called Click Sentinel and
all it takes is just five minutes. Are you ready to get the evidence you need to process a refund claim and get 30, 40 or even 50% of your PPC advertising dollars returned to you?

Be sure to take the tour to see all of the benefits and features.

Wishing the very best of continued online success.

Best regards,
John Alexander

About John Alexander
John Alexander is Co-director of Training at Search Engine Workshops offering live, SEO Workshops with partner Robin Nobles as well as online search engine marketing courses through Online Web Training. John is author of
an e-book called Wordtracker Magic and co-author of the Totally Non-Technical Guide for A Successful Web Site. John is also an official member of the customer support team at

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