Quick and Easy
Solutions to 5 Very Common SEO Challenges
Many of our SEO students experience quite an eye-opening
discovery as they begin their first day of training. They come
in with the mindset of chasing an algorithm, but then
somewhere along the way they discover that there really is no
reason to chase the algorithm. What we actually do for the students when we have a chance to
work with them in person is we help them grasp the full
spectrum of search engine marketing and we impart to them a
range of skills that generally changes the way they understand
optimization. We teach them the difference between the myths
and fallacies which may have heard somewhere else and we teach them the facts which are
based on genuine research.
We put great emphasis on the value of creating original
content of high value for their readers and Web visitors. There is a lot to say
for content that serves some useful purpose and stands on its
own merit. Sure we teach them how to get their pages ranked
too, but we also teach them how to spend their time building
unique strategies that benefit their visitors as opposed to
old fashioned out of date "traffic tricks." The
student often comes in with one mindset but by the end of the
workshop, they've gained a whole new understanding along with
a refinement of actual SEO skills that they take home with
Okay, so lets talk about some of the old SEO challenges and
how a little shift in our thinking may hold simple but
1. The challenge of keyword research
Everyone obviously wants to optimize for those main keyword
phrases that are so competitive, they can take some
effort to tackle. They most certainly can be achieved and we demonstrate
this to students too. But what I am saying is these type of competitive keywords
need considerable more work in order to get ranked. What
people forget are the awesome ranges of niches that are
available. The "low hanging fruit" that are those
phrases in fair to high use, but very low competition. The
point being that you can enjoy excellent traffic and online
business too, with just a few very targeted buyers coming to
your Web site every day on a regular basis. They know
what they are searching for and in essence, all they need is
to be able to easily find you.
I wrote an e-book called Wordtracker
Magic to explain easy and fast ways you can quickly
extract the very best phrase combinations in a fraction of the
time most people need to perform their keyword research. I also have
a series of short
instructional audio tips to help people get started and
they are free to listen to anytime you wish.
2. The challenge of optimizing your page
Many SEOs look at optimization as their major
challenge. How many times I have seen a new SEO student
starting to write their Web content with their brain 100%
focused on the optimization of the content. In other words
they are focusing on how many keywords, where to put those
keywords, working with other criteria but all to one end. All
they are thinking of is just "Optimization." So
wrong with that you may ask?
The challenge that many people have is as follows. They are so focused on where the keywords
are on their page, that they are not really creating the level
of "content quality" or value that they might have if they were not so
preoccupied with optimization! You've all seen pages that are
stacked with keywords, but how do these read quality wise to the average human being? Let's just say it's not a fraction of
the potential it could be with just a little different
I've even seen people so focused on the optimization
process that they forget to even include any call to action.
What good is even a number 1 ranking for the best possible phrase if
when people read it, they just leave again because of no call
So what am I suggesting? The solution is simple. Write with
your researched keyword phrase in mind, but do not try to
optimize and create new content at the exact same time.
Instead think about it as a two step process. So what if we take these as two separate steps.
Step 1 Create new content for your readers : Write some
unique original content that you feel you can be proud of.
Something you know your visitors will find interesting and
useful. Don't even think about keyword density, or keyword
prominence or keyword placement. Stay focused on the message
of your content so that you end up with a well crafted page
that reads well when you read it out loud and make sure it
serves the needs of your readers. Make sure there is a
significant call to
action. Okay, now you've created your content, you have have
done the hard part.
Step 2: Now go back and do a simple re-write for those
search engines. You'll be re-writing with a finished
article and just making mild changes to it for the purpose of
Tip: If you've done good keyword research and are optimizing
for the right phrases, you'll find that with this 2 step
approach, you'll be creating much better quality of articles
for your visitors and because you have done good research, the
optimization is not that hard.
Do you need to learn more about
the process of search engine optimization? Study an online
SEO course or come to one the our hands-on SEO
3. The challenge of knowing exactly what search engine
spiders are doing and how far they are crawling into your Web
There is an excellent tool which will reveal exactly
what those search engine spiders are doing, how often they
visit, which pages they visit, how often they stay and a whole
lot more. This excellent program
review of Robot Manager Professional was written by Robin
Nobles. This is a wonderful tool that allows you track some
really fascinating information (to the point of becoming
4. Are you trying to get search engine spiders to come back
and re-visit your Web site more often?
Are you trying to use a Meta Tag to get search engine spiders
to come back and revisit your Web site every so often?
Save your time. Search engine robots actually run much better
based on their own schedule and just because you include a
Meta Revisit Tag <META
name="Revisit-After" content="X Days">
does not mean the robot is going pay attention to it.
However, there is one tip which is extremely effective in
getting search engine robots to come visit you much more
We refer to "content freshness" factors. It's not
complex to understand. What you want to do is start adding
some pages on to your Web site on a regular consistent basis.
For example, if you were add one new article per month to your
Web site, that would be good, but even better would be to add
one new article to your Web site per week. The key is
consistency. Each time the robot returns and sees more new
content it tends to adjust the frequency of its schedule.
There are other benefits as well but even if you were to only
add new content regularly to your site for the sake of your
visitors, you may enjoy some other benefits too.
5. Have you ever wanted a solid method for determining the
effectiveness of a search engine marketing campaign within a
If you have not read Marshall
Sponder's free illustrated report, it explains in detail,
a step by step method for measuring your search engine
campaign's effectiveness and how you can perform client
scorecarding through the power of metrics. If you have not
read this report yet, download it and get started. Find out
how you can measure site stickiness and brand blurriness.
In conclusion, always remember
that regardless of whatever process you are working on, there
are usually multiple ways to work around any specific
challenges. There are many variations of a process that once
you discover them and try them, you may find they make your
life a whole lot easier. This is just one of the values we
teach at our workshops. Performing solid SEO does take some
legitimate effort to perform. Like anything else perfection
does come from hands-on practice. However the process of SEO
and performing successful search engine marketing does not
have to be a stressful process at all.
About John Alexander
John Alexander is Co-director of Training at Search
Engine Workshops offering live, SEO Workshops with partner
Robin Nobles as well as online search engine marketing courses
through Online Web
Training. John is author of an
e-book called Wordtracker
Magic and co-author of
the Totally Non-Technical
Guide for A Successful Web Site. John
and Robin also host an event called the Ultra
Advanced Symposium on a quarterly basis.
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