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30 Free search engine optimization and Internet marketing Tips

By John Alexander



30 more Free SEO Tips:

1. Are you aware of your customer's "high interest" tools? 

That's right, there are a huge number of useful Web based tools that your customer may find helpful. Have you ever considered optimizing a page for a highly useful tool? I'm not just talking about "mortgage calculators." I want you to think about YOUR ideal buying audience's needs.

Is there a way you can explore the hottest demand for tools? 
You bet there is.

Okay, what are the two most powerful letters that can be added to a behaviorally related "root word" that will convert a "behavior" into a "tool?"

The Answer: E R ( or sometimes or)


Hold     + add E R    = Holder     (what kind of "holder?" - That's for you to research!)
Stamp + add E R     = Stamper 
Watch                      = Watcher
Clean                       = Cleaner
Wash                       = Washer
Build                        =  Builder
Fix                           =  Fixer
Warm                       = Warmer
Charge                     = Charger
Find                          = finder

There are hundreds of examples, but I hope this makes sense. If this sounds all too complicated. It's not! 
I am suggesting that  you can use your keyword research tool to research powerful "action words" to discover what tools are hottest in the search marketplace.  This is just one of of many techniques that we demonstrate to students.

2. Are you interested in learning about Cascading Style Sheets?

Here's a very cool CSS tutorial that won't cost you a dime.

3. Did you know that you can use Google's keyword research tool which suggests keywords "related" to the term/phrase you enter. Also it shows you relative search volume by month and comparatively.

Give it a try here. It's free and no account is required to use it:

4. Did you know that it is possible to effectively optimize multiple pages for a variety of different "themes" within same Website and gain top rankings for all of your highly competitive keyword phrases?

What is the secret? 
The power of "themes" are "page specific" not "site specific." Themes are not about "human intelligence" but are about the power of "artificial intelligence."

5. Don't over use your keywords phrase in ALT text. 
Use every tag for the purpose in which is was specifically designed to be used by the W3C. 

ALT text should be used to describe images. 

Alt text was created to help describe an image to those who may need to use a reader. They were not designed as a place to stack a bunch of keywords for SEO purposes.

6. Look through your Web site to see where you've used words that contribute no real link reputation power, such as "home." Replace those words with "keyword phrase home," if appropriate. In this manner, you're using link text (link reputation) in internal linking on your Web site, which is extremely powerful. Make sure the links are straight text links. If it doesn't work for you or if it doesn't sound correct, don't do it. 
Remember that your Web site should be written for your target audience. Links need to read well and make sense.

7. One way to build content freshness is to add a blog to your site. 
    Post to it regularly with valuable content and links. 

Read this article to learn more about blogs: 
Blogs with a purpose
By Robin Nobles

8. Create content that will meet your visitor's exact search query and satisfy it. 

When optimizing a page for a specific phrase, think about why an searcher might be using that specific phrase. If you are optimizing an FAQ (Frequently Asked Questions) page, are you truly delivering 
your MOST frequently asked questions? What do you think the background circumstances might be in that individual's life when they search using very specific phrase clusters such as:

"infant pillow support"                           (Would this attract parents of newborn babies?)
"Meaning of babies names"                   (Would this attract "soon to be" parents?)
"expandable rv shower curtain"            (Perhaps attract an audience of seniors who travel?)
"garfield shower curtains"                     (Someone looking for brand specific product?)
"COST OF LIVING canada to usa"          (Is this someone thinking about moving?)
"How to Connect Headphones to TV"    (Lot's of folks looking for helpful tutorials.)
"wheres our economy heading"             (Why are individuals asking a search engine this?)
"Reasons against Capital Punishment"  (People use the Internet to research hot topics)

I could give you hundreds of examples, but the point of this tip is quite simple. 
Do your best, to understand WHY someone is using the phrase and create your content to satisfy that reason. 

9. Create content that has a solid, well written "call to action." 

Clearly describe what you want your visitor to do next.  Do not assume that anyone will "know" what to do. You must tell them  "exactly" what you want them to do in clear, concise, descriptive dialog. Tell them, tell them again and make it flow like natural dialog. 

10. Are you continually looking for new types of content to add to your Web site?

One type of content to consider adding is "statistical data." What is useful or of high interest to your target audience? 

If the stats aren't your own, always indicate where you're getting them. There are many more types of useful information that you can consider as well. Press releases, news, articles, historical interests, interviews, plus many others. The idea is to continually look for new topics of interest to your readers.

11.  Have you thought about optimizing some news about your business this week? 

You can put your news story out in front of thousands of publishers and editors through the PRweb service. 

But the question is - what will your unique story angle be?

There are so many times we get so wrapped up in what our competitor is doing, we seem to forget the power and impact of taking a reverse or opposite approach. 

Learn how to tell your story from a different and more interesting perspective than everyone else and your stories. Catch your audience by surprise with some genuine news and make your news story stand 
out in the eyes of publishers.

Surprise your audience with a different approach and watch the impact it can have on your Web site. Its only news, but people love fresh ideas or a story told from an alternate approach.

 12. How many links should you have on a links page or other page of your Web site?

       Is there any limit or maximum number?

Here is what Google advises:

"Keep the links on a given page to a reasonable number (fewer than 100). 

When was the last time you reviewed Google's Webmaster Guidelines? You should re-read it from time to time. It is an excellent resource and it can and does get updated from time to time.

13. Did you know that the right kind of graphic on your page can help you fulfill your page's objective? 

If using an image of a person's face, try to find one that is looking into the eyes of your visitor with a happy expression. People relate to the human face (particularly around the eyes.) 

Try not to have your image glancing downward (which can signify someone feeling depressed.) Smiling happy people are who your audience will relate too and you might be surprised how effective the right image can contribute to your sales, if you put it on a page that has the traffic already coming in to it.

14. Are you using the little credit card logos on your page above the fold where the visitors can see them easily without scrolling? These logos as well as the verisign logo or security logos all instill a sense of trust in your visitor. Do everything you can to make your page "feel safe" and friendly to your visitors.

15. The use of humor at times is very powerful. 

It can be in the form of text, graphics, audio, or video, but just make sure it is good humor, tastefully done. People want to feel good on your Web page. 

Good humor will influence emotion and "great humor" can funnel volumes of traffic into your site just by word of mouth. Can you recall seeing humor used on a Web page that made you laugh out loud? 

If so, just think back and see if you don't recall telling a friend to check it out! There may be sites where it might be hard to use humor (A funeral parlor or perhaps a divorce lawyer). On the other hand, with a little creativity, who is to say it could not be done....with greatest of tact and care, of course.

16.  For sites that have technical or extremely niche language used, here is another tip to consider.

Would it be appropriate for you to set up a page on your site listing a glossary of terms for your industry? 

Think about it. It might be something you want to consider both from having a useful purpose as well as some extra supporting key terms. 

17.  Don't ever forget about the value of directories.

Also don't forget about vertical engines and directories when considering places to submit your site to increase your site's visibility and possibly link popularity. 

Visit these URLs for impressive lists of verticals.

18. Make a practice of quickly exploring all types of supporting data besides regular keywords 
      such as: 

specific colors, online calculators, tools, applications, topics relating seasons, topics relating to news, different types of tests, etc. People love taking all types of personality or career tests.  There are so many more things to research than most people are aware of.

19. Tip on the use of image influence

Your visitors look at images, so consider putting a thought-provoking caption under your images. 
Makes it sales worthy and clickable, whenever possible.

20. How big is your site getting to be?

If you have more than 200 pages on your site, consider getting an onsite search engine. Not only will you be making it easy for your visitors to find what they're looking for, but the stats you'll get with the onsite search engine will be extremely beneficial to you.

21.  Don't become overly obsessed with linking that you build your entire strategy ONLY around link building.

Use all of the basic principles to carry your Web site and you may want to do some linking based on what will make sense to your visitors. You are not only just trying to please the search engines.

What secondary and third supporting phrases would you like to be easily found for. Remember to allow for about 20% topic drift in your inbound links. That means keep your focus on your primary keyword phrase in link text (about 80% of the time.) About 20% of the time use your synonyms and secondary supporting terms.

22.  Tips on working with the power of news

Make sure and use your important keywords in your link text because when a press release is picked up by multiple publishers or media outlets, remember that it is news.

Many people forget that news is 100% legitimate white hat, because the search engines understand "news" is meant to be syndicated. The additional link reputation can be beneficial if your press release is carried in huge publications like Forbes or perhaps AOL Money & Finance.

Your goal with media releases is not JUST link reputation though.

You also need to write a newsworthy story that will be picked up by major publications. If you don't get your story picked up, you will missing on some huge natural traffic spikes.

23.  Learning to shift your focus from the natural approach to provide content with a slightly different focus will also attract a slightly different audience. 

Maybe an entirely new audience or several new audiences that will ultimately translate into new business for you. Here are 5 easy ways to get out of the rut to Attract New Visitors By Shifting Your Web Topic Focus.

5 Ways to attract new visitors simply by shifting your focus

24.  Did you know that many of the things we have all taken for granted in SEO are not always 
really quite true?

What do you think the correct keyword density to aim for in Google right now?

Do you know? 

A. 1.0% 
B. 1.5% 
C. 2.0%
D. 2.5%
E. 3.0%

Make your choice and see the correct response at the bottom of this page.

25. Do you know the correct answer?

A. Keyword Meta Tag 
B. Keyword proximity 
C. Keyword density
D. Keyword rich Domain name

The correct answer is in general is B. Keyword proximity

Major search engine are not concerned with A.  

Keyword density is a factor but not as important as keyword proximity A Keyword rich domain name can be helpful, but is just one of over 200 different ranking signals.

How your words are placed on a page in proximity to each other is more important than most people understand. 

26.  There is a good reason why you cannot reverse engineer an algorithm.

The simplest way of explaining this (regardless of how good the pitch sounds) is that it simply cannot be done, it has never been done and it never will be done. 

Most importantly, it don't need to be done, because you are not required to understand the algorithm in order to gain top visibility in your market.

You do require "understanding" of the processes if you want to be accurate and optimize your pages with perfect exactness. You don't need to worry about how the algorithm works though. Remember, the
goal of your training is to eliminate the act of mimicry. 

Instead of doing a procedure based on what someone told you to do, you need to be able to understand and measure the true influences yourself.

Back in 2008, this is one thing we realized the student needed over all. They needed to move towards gaining an true understanding of exactly how search engines work today. Your ability to get a page optimized correctly based on knowing exactly what you are doing to: 

--Optimize a page faster
--Getting it correct the very first time
--save you hour of time 
--saving time also saves you money
--building your businesses profitability in as short of a time as possible. 

Many so called SEO researchers give you statistical data sets based on what they feel they are finding in their own research. This type of data often is based on things such as algorithm details with  breakdowns of technical aspects including things like keyword  density, character counts, and hordes of information - all of which changes from month to month. 

Many typical optimizers pay monthly fees and sign up for access to read all of these things thinking they can actually reverse engineer an algorithm. So many times, these "researchers" will load you up with details and then tell you to come back next month to see the
latest findings. 

What makes these notions false and unreliable? 

Only just simple truths, but once you have them you will never be caught again.

How many times are these algorithm details breakdowns of technical aspects including things like keyword density, character counts, keyword prominence, all provided to you, but you never even are told what the keyword phrases were that were being researched?

Why should it matter? 

It's because of the fact that every keyword phrase is graded on a curve which changes (even for the same identical phrase) but it  differs from industry to another and it certainly differs by phrase.

Therefore the statistical data sets are completely useless unless you know exactly what keyword phrase is being tested and for what exact competitive landscape. Pick any data set at all, let's say the Keyword Density. This refers to how many times your phrase must be used on a page. If someone is speaking in general best practices, they may ask "how many times that a keyword phrase should properly be used?"

Why this impossible to answer accurately is because you must research that exact keyword phrase and know the industry. You cannot for instance say that your keyword phrase should have a keyword density of only 2% because each keyword phrase is graded on a curve.

Another thing to remember is that you can not measure one SEO element independently of all of the others. If you try, it will result in inaccuracies because each and every influence must be measured all together in a very specific fashion because one influence affects all the others influences.

These are simple facts that many students of SEO have never before considered. But they are truths that can be proven and there is a way to measure all of the influences very accurately.


This week, we talk more about SEO ranking signals and the importance of SEO accuracy and exactness. 

Here is a brief partial checklist that you can print out and keep with you when doing basic optimization:

- Title tag with KeyWord phrase toward the beginning of the tag

- Each Title tag should be kept absolutely unique

- Description META tag - remember a call to action.

- Header tags using the KW phrase -- possible two tags
  Only use 1 X H1 on a page (or you can use multiple H2s as required)

- KW phrase used in Body text 

- Internal Link text           -- (using your researched KW phrase)

- Keyword prominence     -- (using your keyword phrase more prominently) 

- Keyword relevancy        -- (using the right phrases relevant to your site)

- Keyword proximity         -- use your KW as a whole researched PHRASE

- Keyword weight**        -- How many time your keyword phrase is used 

These are just 10 out 200 active influences to search relevancy.  While these are very basic, on-page influences (I'm sure you are familiar with) - they all contribute to a degree in your optimization stability.

28.  Free SEO Tool:

This Web site has over 100 tools that you can use to dig for information  on a URL. There are more nooks and crannies to this site than you  can possibly imagine.

29.  Here is a resource that allows you to download free e-books on SEO 
       (as well as many other topics) - 100% free!
       Visit PDF Genie

30.  What are the differences between content pages and articles?

Content Pages:

These are pages within your Web site that you can optimize for specific keyword phrases that will offer up a wide variety of strategies to fulfill a specific goal or objective.

For example you can have content pages optimized for nearly any type of purpose 
such as:

-Making sales
-Building your subscribers list of permission based readers
-Teaching people something useful such as a tutorial
-Answering Frequently Asked Questions
-Helping to dispel misinformation about a topic
-Offering useful statistics
-Offering up directions or maps
-An "About Us" page featuring your company or a persons experience
or profile
-Creating popular informational pages 
-Pages supplying helpful Web type tools
-Offering up pages that have some interactive social media purpose
-Advice columns
-Pages with chat capabilities 
and the list goes on and on.

How are articles different than regular content pages?

Strategies involving articles have a much tighter focus and usually are not about trying to sell a product. 

Articles, from the search engines point of view are 100% while hat, meaning that they are syndicated and search engines understand that good articles are meant to be published in more than one place at at time, very similar to news.

Articles can be published to several places at once and even have the search engines blessing so to speak, through places like Yahoo or Googles Creative Commons. Articles do not need much work in the way of optimization, since the article itself can gain massive distribution through article directories. For example some publishers will have established subscribers numbering in the hundreds of thousands. One article being published in just one major publication could easy see 300,000 to 500,000 readers come to visit (especially if the publisher sends their content out to a permission
based list of readers.)

Let's look at a few obvious differences between content pages and articles:

Articles                                                                    Content Pages
Should range between                                               Should be at least 
800 to 1200 words                                                     400-600 words

Industry standard for articles                                      Content pages have no limits 
is usually 65 characters per                                       although it's best to have some 
line including spaces.                                                white space for ease of reading.

Don't require much optimization                                  Do require optimization for traffic

Offer expert advice or                                                 Can offer sales, information or
helpful tips but should not be                                      a much wider variety of topical
just a sales pitch.                                                      info, catalogs, video etc.

Well written articles have the                                      Content pages are limited to on 
added value of links returning                                      page influences but will still 
from the bio to the Web site.                                      need off page influences to help

Should never be self promotional                                Content pages can be self-
but can offer useful, helpful                                        promotional such as a sales letter.

Fresh, original articles that                                        Content freshness also counts for 
have not been published before                                  content pages. Search engine like
have more value than articles                                     to see a Web site kept up to date
that have been published every                                  with fresh information.

Traffic generated from articles                                     Traffic to content pages, usually
generally comes from readers who                              come from the search engine 
click on the Bio of the author.                                     results pages initially.

Most article publishers offer 
you their editor guidelines to 

In Summary, is article marketing a good strategy to follow for promoting your Web site?

Absolutely true. Article marketing allows you to reach enormous groups of readers that you would normally gain exposure to, through SEO only. Article marketing is just like free advertising, if you do it correctly. It does not replace good SEO work, but is something else you can perform in tandem, but won't require you to pay a dime
in ad space.

Robin Nobles and I are very privileged that many of our original students have also joined us as professional SEO associate educators and are now opening localized Search Engine Academy Workshops within local communities 
across 4 different countries.

High performance SEO skills are now being taught on a steady basis right from local communities so that students can  gain the freshest research, updates, re-certification of skills without needing to travel or make any lengthy trip out of town.

The ultimate direction that the Web is taking us, is back to the very roots of relationship building and communicating effectively with individuals and communities around us. Every time you establish a new relationship on the Web, you never know where it will lead to or what new opportunities it will position you for. Explore all the ways of making your Web site or Blog more relationship effective and continually strive to build better long term relationships with your customers and you will take your business to new levels of exposure in so doing.

Are you looking for hundreds more free SEO tips like these? Grab them here  

Recommended Reading:  Color Persuasion

•Do you know what color your product be?

• What color should your logo be?

• What color websites and blogs convert the best? 

And the most important question of all...How does color affect emotion and influence the purchasing decisions of my viewers?

The Science of Using Color to Persuade and influence Purchasing Decisions (by Michael Campbell)

Research by leading consumer groups, show that 93% of people put color and visual appearance above all other factors while shopping. 85% of consumers say color is a primary reason for buying a particular product.

It’s strange because, color is one of the first things we learn as a child. Right after one, two, three, comes red, green, blue. We don’t think about it consciously. We know what colors we like, but have a hard time explaining why.

That’s where Michael Campbell's research becomes fascinating. 

It provides the definitive answers. 

No, it's not just some art theory or personal opinions. It is rooted in fact. It is based on science, research, polls and tests. It’s my latest research, a whitepaper on color called, “Color Persuasion.”

Get full access to this 17 page insightful PDF report among a treasure of other resources such as:

  • The Most Powerful Motivator that Will Drive You to Success
  • Mastering Internet Marketing in 80 Minutes
  • 15 Profitable Niches You’ve Never Thought Of
  • 10 Steps to Improving Your Conversion Ratios
  • Anthony Robbins Insight on Info Product Marketing
  • Finding Hidden Revenue Streams
  • PLUS + + + This entire list of additional resources here.

Answer to Question 24:

What do you think the correct keyword density to aim for in Google right now?

A. 1.0% 
B. 1.5% 
C. 2.0%
D. 2.5%
E. 3.0%

The correct answer if you want to be accurate is this. You do not know the correct keyword density, because I have not given you the exact keyword phrase. All keyword phrases are graded on a curve.

They are each different and work differently based on the industry and the phrase itself. If you do not know the exact phrase, you cannot accurately determine the exact keyword density.

These days, it is possible to be much more accurate about your SEO skills if you "get understanding" rather than just follow someone else's best practice guidelines. Zero in on the truth and you'll save yourself hundreds of hours of frustration.

About John Alexander
John Alexander is Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses. John has
taught SEO skills to people from 87 different countries world wide. John is also Director of Search Engine Academy with localized Search Engine Academy training centers where the Complete SEO Mastery Workshop and 6 Month Mentoring program is taught locally to business owners and individuals in communities across North America and Internationally in Asia

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Robin teaching with John
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