Search Engine Workshops - Intensive hands-on search engine marketing training during a 2-, 3-, or 5-day workshop Search Engine Workshops Home PageRegister for onsite search engine marketing workshopsContact us for more information about our onsite search engine marketing workshopsLost? Find it in our site map.

Search Engine Workshops . . . the premiere onsite search engine marketing workshops in the world! Click here to go back to the index of SEO articles.

Topics covered at our search engine marketing workshopsDates for future search engine marketing workshopsRegister for onsite search engine marketing workshopsArticles on search engine marketingTestimonials from our search engine marketing workshop guestsSearch Engine Workshops PartnersCommonly asked questions about search engine marketing and our workshopsLinks to useful sites and search engine marketing informationAbout Search Engine Workshops




3 Magical Keyword Research Tips for 
Exploring Wordtracker Data Laterally

By John Alexander

Sometimes, when we suddenly get serious about our research to meet a demand, that is the point we feel we absolutely must be as “logical” as possible. Thus we can stifle the creative latent potential that is lying available but dormant as we force ourselves to think logically. 

Here are 3 great tips for using Wordtracker. These are a small portion from the E-book Wordtracker Magic 2.0 - Keyword Forensics for SEO.

Tip Number 1: Stop putting yourself under pressure.

When exploring Wordtracker data, you need to stop putting your research up against the clock and stop feeling like you need to be extremely logical. Release yourself from stress and treat it more like a mission of exploration. If you remove the pressure it will often make room for you to think much more creatively.

Allowing ourselves to be creative when exploring human behavior can open up huge rifts that might otherwise and often go completely undiscovered. Hang on to your hat, because as you allow yourself the liberty to be creative and reduce all of the usual stresses of a client’s expectation of high performance, there is new liberty to observe things that you might have ordinarily missed.

Tip Number 2: Stop thinking about keywords alone

I’ve said this before but you absolutely need to stop thinking about keywords!  Sure you are going to discover important keyword phrases in the end result, but don’t start by going in exploring for specific keywords that are already pre-programmed into your mind because you *THINK* they are most important or you may just spend your time seeing only what everyone else sees.

When you are exploring or when you’re in “exploration mode” you want to discover the big windows of opportunity that most people hardly EVER see. Stop guessing and look at more than the first bit of data that makes the most sense.

Tip Number 3: Explore every notion that naturally comes into your mind.

Allow yourself to focus on "how people dialog with you."  Think back to any conversations you’ve had recently with a customer. Can you recall that conversation? What did they say to you and how did they say it?

What did they ask you and how did they ask it. Let these ideas begin to come into your mind through a natural creative progression from one thought to the next.

Are you jumping off topic? It does not matter. 
Our minds naturally go off topic when in a creative state. Let it happen.

Are you not thinking logically enough? It does not matter. 

We are often not logical when we are in a creative state. Exploring true keyword data is one action in life where it actually pays not to be so formulated and logical. It takes practice, but once you are on a roll you won’t need me or anyone else to tell you that you’re finding especially and useful results. Before we get too deep in practice, I want you try the following short exercise to demonstrate something to you.

Quick Exercise: Let’s demonstrate how your own creative mind works.
(You won’t get anything out of this, unless you actually try it yourself)

In three minutes see how many objects you can sketch out on a piece of paper, in which “a circle” is the main element within the design. Just use a few lines on the circles on the page to identify your ideas, which might start with maybe a wheel, a tire, a steering wheel, and so on.

Notice how your mind leaps from category to category.
Is it always logical? No.

For example, your exercise might start with a wheel, a tire, and a steering wheel; and then move into another new category, like a speedometer, a watch, and a clock; and then to still other items like a doughnut, a cookie, and a pizza; then make another leap to a plate, a saucer, an orange, a basketball, a pill, and so on.

Now this is a most natural response when we are being creative.

If our minds worked logically, we would exhaust every category and list hundreds of types of wheels before we moved on to clocks, and then list dozens of clocks. But instead, notice that our minds bound forward. In some small way this illustrates the leaps which have measured our progress. But recognizing that this is naturally the way the mind works, I encourage you to give yourself permission to explore Wordtracker in the same fashion.

Let your mind be free to observe landmarks along the way and then dig into those landmarks to reveal several levels of search behavior beyond what others are seeing.

Why are others not seeing what you will see?

The answer is simple. Their minds are pre-loaded, pre-programmed, and totally fixed on a “keyword hunt” for the keywords they are convinced are important. They do not understand the value of exploring what an audience of searchers truly want.

I call this limitation the “keyword hunt” mindset.

Don’t go into Wordtracker with a pre-established list of keywords that are subconsciously stored in your mind, but instead, go into Wordtracker with a clean slate.  Learn how to let the tool sort all of the best data and then reveal the best windows of opportunity based on searches within the last 90 days.

The above tips are a short excerpt from Wordtracker Magic Volume 2 - Keyword Forensics for SEO

Do you need to speed up you research skills and save hundreds of hours searching for the very best niches?

The book is available for instant download at 

Would you like a Free SEO Tip of the Day?

About John Alexander
John Alexander is Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses. John is author of
an e-book called Wordtracker Magic and has taught SEO skills to people from 87 different countries world wide. John's articles can be read in publications like Search Engine Guide, WEBpro News and many others.  

Click here to go back to the index of search engine marketing articles

Creative Commons License
This work is licensed
under a Creative Commons License.

We'll keep you advised on all of our future training dates the moment things are firmed up.
Simply enter your name and e-mail in the box below.

See what other dates and locations are still available

Sign up to receive our NEWSLETTER, PLUS free SEO strategies 
and tips and notification of future SEO workshops by e-mail.


Your Name:

Your E-mail Address:

John Alexander

Need a Web site Builder

Watch this Video



Click here to go back to the index of SEO articles

Search Engine Marketing Workshops | Site Map | Affiliate Program

Privacy Policy | Terms of Service