Below we have some our most frequently asked questions.
Questions:
1. Who is "Search Engine
Workshops," and what are your qualifications?
2. What do you teach in your workshops?
3. I've taken an online class
at Search Engine Workshops, or I've been working in the search engine marketing industry for
several years. What new information will I learn?
4. Do participants receive a printed book or other
materials?
5. When is your next workshop going to be held?
Where?
6. There are two (or more) people from my
company who want to come to the workshop. Can we get a discount?
7. I don't know anything at all about search engine
marketing. Will your workshop help me?
8. Are there any prerequisites for taking the
workshop? What prior knowledge do I need before registering?
9. Can I cancel my registration and get a refund,
if needed?
10. How can I get a discount off the price of the
workshop?
11. If I register prior to the "early bird" date,
what benefits do I get?
12. Can I earn certification in search
engine marketing strategies by attending your workshop?
13. Does the workshop fee cover hotel expenses
and food?
14. What do past participants say about your
workshops? Can I read any recommendations or testimonials?
15. I don't have a laptop. Can I still come to
your workshop?
16. Tell me about
the local training workshops I've been hearing about. How do
they differ from your workshops?
17. I'm very advanced in search engine
marketing strategies. How will this workshop benefit me?
18. I'm just a beginner in search engine
marketing strategies. How will this workshop benefit me?
19. I've attended your workshop in
the past. Would it benefit me to attend again? Is there a discount for past
participants?
20. My company is interested in sponsoring a
portion of your workshops. Is that possible, and if so, what is the
cost?
21. Are your workshops held every month?
22. I live in another country, and I'm
interested in helping you put on a workshop in my location. Is that
possible?
23. I live in the U.S. or Canada, and I would like
you to consider having a workshop in my location. What is the
possibility?
24. Can I purchase tapes of your workshops
rather than attending? Or, if I attend, can I tape the workshops?
25. I'm thinking of starting my own
workshops or seminars. Can I use your material to get me started?
26. I have a question that isn't addressed
here. What should I do?
Answers:
1. Who is "Search Engine Workshops," and what
are your qualifications?
Search Engine Workshops is a partnership
formed by John Alexander and Robin Nobles for the purpose of teaching hands on,
"on location," search engine marketing workshops. Qualifications of John and
Robin can be found on our About Us page.
2. What do you teach in your
workshops?
See our Workshop Agenda
here.
3. I've taken an online
course at Search Engine Workshops, or I've been working in the search engine marketing industry for
several years. What new information will I learn?
The content of
the workshop is totally different than the content taught in either of the
Academy's search engine marketing courses. The concepts are similar, in some
cases, but different twists have been put on the strategies. In other cases,
the concepts are totally new and different. The workshop is an excellent way to
catch up with what's happening and working in the search engine marketing
industry if you haven't taken a course in some time. It's also an excellent way
of keeping up with changes in the industry on a yearly basis. You'll learn what
the engines want to see on pages right NOW -- what's working right NOW. You'll
hear the latest search engine "scoop" from those who have their fingers on the
pulse of the search engine industry. You'll also learn new advanced and unique
strategies from our special workshop guests, Michael Campbell and Dave
Barry.
4. Do participants receive a printed book or
other materials?
Each Day you will receive a
package of all of the screenshots. You will be required to agree
to keep these materials for your own use or for working on your
client's Web sites, but you agree not to pass our materials on
to any third party or to sell our materials or post them or
republish them anywhere.
5. When is your next workshop going to be
held? Where?
Our goal is to offer workshops in different parts of
the country and Canada every couple of months. Check our
Search
Engine Academy Workshop Dates page for more information.
6. There are two (or more) people from my
company who want to come to the workshop. Can we get a discount?
Because we limit enrollment to around 15 people, we don't offer discounts
other than the "early bird" discount.
7. I don't know anything at all about search
engine marketing. Will your workshop help me?
We offer a 2-day
Beginners Workshop that's just for you! If you don't know the basics in search
engine marketing strategies, this is the workshop you need to take.
Prerequisites for taking the Beginners Workshop: In order to get the
most benefit out of the Beginners Workshop, you'll need a basic understanding
of how to create a very simple Web page.
8. Are there any prerequisites for taking the
workshop? What prior knowledge do I need before registering?
See
the answer to Question #7 for the prerequisites for attending our 2-day
Beginners Workshop. Prerequisites for attending our Advanced Workshop:
In order to get the most benefit out of the Advanced Workshop, you'll need to
know the basic "how to's" of search engine marketing. If you have
specific questions about training feel free give us a call with
your questions at 905-853-4472.
9. Can I cancel my registration and get a
refund, if needed?
Because our enrollment is very limited, and
because our expenses still must be met no matter how many registrants we have,
we don't offer refunds for cancellations. However, you may transfer your
registration to another person at any time by providing written authorization.
10. How can I get a discount off the price of
the workshop?
If you register by the "early bird" date, you'll get a discount off the
price of the workshop. If you've taken a workshop from us in the past, you can
attend a workshop during the current or the next year at half price.
11. If I register prior to the "early bird"
date, what benefits do I get?
You'll save $100! Plus, you'll be
assured of getting in on the discounted rate of the hotel room. If you wait
until after the early bird date, you may or may not be able to get a room at
the hotel where the workshop is being held, and you may or may not be able to
reserve the room at the discounted rate. The hotels will hold the rooms for us
at a discounted rate up until a certain date. After that, it depends on
availability, and there's nothing we can do to guarantee you a room at the
discounted rate.
12. Can I earn certification in
search engine marketing strategies by attending your workshop?
Yes,
attendees will earn certification in search engine marketing strategies, and
they're presented with a certificate suitable for framing at the end of the
workshop. You can choose to take the workshop for university CEUs as well. For
more information, contact Robin.
13. Does the workshop fee cover hotel expenses
and food?
Unless otherwise indicated, the workshop fee covers the cost of the workshop
only. You're responsible for your hotel expenses, other meals,
airline tickets, and any other expenses you may
incur.
14. What do past participants say about your
workshops? Can I read any recommendations or testimonials?
Please
visit our Testimonials page.
15. I don't have a laptop. Can I still come
to your workshop?
Certainly. We strongly encourage all participants
to bring a laptop, but if you don't have one or would prefer not bringing one,
that's fine. You can also rent a laptop from the hotel, or you can rent a
laptop from your location and bring it with you.
16. Tell me about the local
training workshops I've been hearing about. How do they differ
from your workshops?
Our Search Engine Academy Associates
hold workshops in locations across the country. Those workshops
are being announced on various Web sites, including this Web
site, our blogs, the Search
Engine Academy Web site, and more. Contact us for more information.
The content is the same.
17. I'm very advanced in search engine
marketing strategies. How will this workshop benefit me?
Our 3-day
Advanced Workshop is just what you need, because it's geared toward the
advanced search engine marketer as well as professional SEO's. Plus, everyone
in the room is an advanced SEO, so you'll be with a group of people who are at
the same experience level as you, and you can share strategies and ideas.
Even if you've worked in the industry for several years or have
taken training courses, the quantity and quality of information you'll learn by
attending the workshop and using the
resources provided will benefit you tremendously with your online business.
18. I'm just a beginner in search engine
marketing strategies. How will this workshop benefit me?
Our 2-day
Beginners Workshop will teach you the basics of search engine marketing, so
that you'll be ready to optimize your Web site as soon as you get back home!
Plus, everyone in the room is a beginner, so you'll be with a group of people
who are at the same experience level as you. Before arriving at the workshop,
we'll make sure you're ready by providing tutorials on how to create a very
simple, basic Web page. Then, when you get to the workshop, you'll be ready to
take your knowledge to the next level.
By attending the hands-on, on-location workshop, you'll have
your questions answered immediately, and you'll be completing assignments
designed to teach you search engine strategies and strengthen your current
knowledge.
19. I've attended your workshop in
the past. Would it benefit me to attend again? Is there a discount for past
participants?
Attending the workshops on a yearly basis will enable
you to keep up with the latest strategies in the search engine industry. Since
the search engine industry is constantly changing and evolving, attending on a
yearly basis is an excellent idea.
If you've taken our Beginners Workshop in the past, or a
beginning course at the OnlineWebTraining.com
Web site, our Advanced Workshop is
just what you need to further your education.
Plus, we're always changing up our agenda, adding new sessions,
changing sessions, deleting sessions, etc., so the content won't be the same
from workshop to workshop. Past participants are encouraged to attend, and
we're pleased to offer you a 50% discount off the price if you attend another
workshop in the current or following year. (We love to see our "old friends"
again at our workshops!)
20. My company is interested in sponsoring
a portion of your workshops. Is that possible, and if so, what is the
cost?
If you're interested in working with us as a sponsor, and
possibly providing a meal for the participants, a cocktail party, or discounts
off your products or services, please contact John.
21. Are your workshops held every
month?
We hold around 8 workshops a year as well as
some other special events. You can see all of
our events
listed globally here.
22. I live in another country, and I'm
interested in helping you put on a workshop in my location. Is that
possible?
You may be interested
in opening a local training center in your area through our
new Search Engine
Academy training center opportunity.
23. I live in the U.S. or Canada, and I would
like you to consider having a workshop in my location. What is the
possibility?
Let us
know where you live and where the nearest airport is. How "wired" is your
area? Though our participants come from all over the world, we've found that we
often have the most successful workshops if we have them in locations that are
more Internet savvy. If we bring a workshop to your area, would you be
interested in helping us promote it?
24. Can I purchase tapes of your workshops
rather than attending? Or, if I attend, can I tape the workshops?
We don't offer tapes of the Search Engine Academy workshops.
25. I'm thinking of starting my own
workshops or seminars. Can I use your material to get me
started?
Hmmmmmmm. In a word, NO. In fact, we ask all participants
to sign a non-disclosure agreement that you will not teach or publish any
details of the workshop. We've spent countless hours putting together the
content for this workshop, and it's constantly being updated and evolving as
the industry itself evolves. Our attorney wouldn't want to see any of our
content being used in any way other than to personally help you as you work on
your own Web sites and the Web sites of your clients. However,
for more information about joining our network of licensed
associate educators, please visit Search
Engine Academy for details.
26. I have a question that isn't addressed
here. What should I do?
Write to Johna@searchengineworkshops.com
