ways to Consistently Write Better Quality Content and
Optimize Your Web Pages
For years now, people have been looking for easy ways to
write better quality content while optimizing their Web
If you talk to many search engine optimizers, their focus is
typically on the technical aspects of ďhow to optimize.Ē
They love to discuss topics like linking, where keywords are
most effective, keyword density, keyword prominence and
dozens of other aspects concerning the aspect of visibility
in organic search.
If you watch the average SEO working a process, they tend to
always do keyword research first, which is smart.
But then they begin creating their content or writing with a
total focus on the technical aspects of optimization. Often
what can happen, particularly to the new SEO student, is
that the content they write may not really flow to well or
be the highest quality when it comes to publishing. The
reason for this is that many optimizers are so occupied with
optimization, keyword placement, body text, Meta content
that 90% of their energy goes into optimization but the
quality or value of the finished article, is not as good as
it could be.
is the question to ask yourself.
Do you want to write content that will be
found at the top of search results? Or are you so technically focused
on SEO that your content may flop (even if it is
found close to the top.) None of it matters unless
your content satisfies the searcher with useful
content that meets the reason why they searched in
the first place.
Here is a very easy formula for writing better content:
letís look at some easy ways to consistently writing high
quality content while still optimizing it well. One of the
simplest methods for writing better Web copy is this method,
which Iíve recommended for years. Once you have your
researched keyword phrase ready, then think of it as your
topic for the specific page.
by writing down 2 or 3 bulleted points that you want to make
in your article. This is kind of an outline for logic or the
more important points that you want established.
With your researched keyword phrase written in front of you,
focus on it as your topic of discussion, but do not worry
about any technical aspects of optimization as you write.
Begin to write and donít stop to think about grammar,
spelling or SEO influences.
In this first step you are simply getting your creativity
going and putting down what you want to say. Try not to let
anything interrupt you but get your thoughts out in a way
that you feel reads as nicely as possible. Most articles
will have a beginning Ė where you relate to the reader.
There will be a middle, where you cover your important
points. And there will be an ending, which often takes the
form of a summary or conclusion. Also do take the time to
consider the final call to action. Upon completion of the
article or page, make sure you read it out loud to see how
it flows. If you are happy with it, then go to step 2.
2 is where you go over your finished article and simply do a
very mild rewrite for the SEO aspect. Breaking content
creation into 2 separate parts like this makes it 100% more
likely that your optimization will be easier, since you
already have crafted your content. And you will turn out far
better content, because you took it in 2 separate stages,
instead of attempting to write your creative and optimize
all at the same time.
a final step, always allow at least 48 hours to go by before
publishing. Very often, you will come up with excellent
additional points or additional restructuring to make your
content as good as it can be, both for your readers and for
the search engines.
simple tips for writing more effective content:
that the hardest part of optimization, is creating fresh
original content that is worthy of being found in top search
visibility. It is excellent practice to research at least 2
or 3 different keyword phrases, so that in the event, you
are temporary stalled, you can simply work on the next
not to be a perfectionist as you write. If you misspell
or make a mistake along the creative process, donít
stop writing to fix. Let your thoughts and ideas and
dialog flow onto the page and make the points you wish
to make. You can always go back for edits later.
act of being most productive is in your content
creation. The optimization aspect is actually the
easiest part if youíve already have created good
useful content that is helpful, well written and
satisfies the reason why the user searched in the first
that content creation is a good habit to form
consistently updating your Web site will bring the
search engine robots more and more often.
I encourage you to give this 2 step process a try and
youíll see how surprising the end results will be.
Sometimes very simple things can render rather extraordinary
results. Remember to allow yourself that extra time before
publishing. I donít know how else to say it, but it seems
like often, our minds still work as we sleep and you come up
with some surprising improvements if you try.
Alexander is co-founder and director of the Search Engine
Academy, leading provider of hands-on search engine
optimization training at locations across the United States,
Canada, Asia and Australia. To find an SEO workshop nearest
you, visit Search