Search Engine Workshops - Intensive hands-on search engine marketing training during a 2-, 3-, or 5-day workshop Search Engine Workshops Home PageRegister for onsite search engine marketing workshopsContact us for more information about our onsite search engine marketing workshopsLost? Find it in our site map.

Search Engine Workshops . . . the premiere onsite search engine marketing workshops in the world! Click here to go back to the index of SEO articles.

Topics covered at our search engine marketing workshopsDates for future search engine marketing workshopsRegister for onsite search engine marketing workshopsArticles on search engine marketingTestimonials from our search engine marketing workshop guestsSearch Engine Workshops PartnersCommonly asked questions about search engine marketing and our workshopsLinks to useful sites and search engine marketing informationAbout Search Engine Workshops

 Easy ways to Consistently Write Better Quality Content and 
 Optimize Your Web Pages


For years now, people have been looking for easy ways to write better quality content while optimizing their Web pages.

If you talk to many search engine optimizers, their focus is typically on the technical aspects of ďhow to optimize.Ē They love to discuss topics like linking, where keywords are most effective, keyword density, keyword prominence and dozens of other aspects concerning the aspect of visibility in organic search.

If you watch the average SEO working a process, they tend to always do keyword research first, which is smart. 

But then they begin creating their content or writing with a total focus on the technical aspects of optimization. Often what can happen, particularly to the new SEO student, is that the content they write may not really flow to well or be the highest quality when it comes to publishing. The reason for this is that many optimizers are so occupied with optimization, keyword placement, body text, Meta content that 90% of their energy goes into optimization but the quality or value of the finished article, is not as good as it could be.

Here is the question to ask yourself. 

Do you want to write content that will be  found at the top of search results? Or are you so technically focused on SEO that your content may flop (even if it is found close to the top.) None of it matters unless your content satisfies the searcher with useful content that meets the reason why they searched in the first place.

Here is a very easy formula for writing better content:

So letís look at some easy ways to consistently writing high quality content while still optimizing it well. One of the simplest methods for writing better Web copy is this method, which Iíve recommended for years. Once you have your researched keyword phrase ready, then think of it as your topic for the specific page.

Start by writing down 2 or 3 bulleted points that you want to make in your article. This is kind of an outline for logic or the more important points that you want established.

Step 1. 

With your researched keyword phrase written in front of you, focus on it as your topic of discussion, but do not worry about any technical aspects of optimization as you write. Begin to write and donít stop to think about grammar, spelling or SEO influences.

In this first step you are simply getting your creativity going and putting down what you want to say. Try not to let anything interrupt you but get your thoughts out in a way that you feel reads as nicely as possible. Most articles will have a beginning Ė where you relate to the reader. There will be a middle, where you cover your important points. And there will be an ending, which often takes the form of a summary or conclusion. Also do take the time to consider the final call to action. Upon completion of the article or page, make sure you read it out loud to see how it flows. If you are happy with it, then go to step 2.

Step 2.  

Step 2 is where you go over your finished article and simply do a very mild rewrite for the SEO aspect. Breaking content creation into 2 separate parts like this makes it 100% more likely that your optimization will be easier, since you already have crafted your content. And you will turn out far better content, because you took it in 2 separate stages, instead of attempting to write your creative and optimize all at the same time.

As a final step, always allow at least 48 hours to go by before publishing. Very often, you will come up with excellent additional points or additional restructuring to make your content as good as it can be, both for your readers and for the search engines.

Other simple tips for writing more effective content:

Remember that the hardest part of optimization, is creating fresh original content that is worthy of being found in top search visibility. It is excellent practice to research at least 2 or 3 different keyword phrases, so that in the event, you are temporary stalled, you can simply work on the next article.

  • Try not to be a perfectionist as you write. If you misspell or make a mistake along the creative process, donít stop writing to fix. Let your thoughts and ideas and dialog flow onto the page and make the points you wish to make. You can always go back for edits later.

  • The act of being most productive is in your content creation. The optimization aspect is actually the easiest part if youíve already have created good useful content that is helpful, well written and satisfies the reason why the user searched in the first place.  

  • Remember that content creation is a good habit to form consistently updating your Web site will bring the search engine robots more and more often.

In Summary:

I encourage you to give this 2 step process a try and youíll see how surprising the end results will be. 

Sometimes very simple things can render rather extraordinary results. Remember to allow yourself that extra time before publishing. I donít know how else to say it, but it seems like often, our minds still work as we sleep and you come up with some surprising improvements if you try.


John Alexander is co-founder and director of the Search Engine Academy, leading provider of hands-on search engine optimization training at locations across the United States, Canada, Asia and Australia. To find an SEO workshop nearest you, visit Search Engine Academy.

Click here to go back to the index of search engine marketing articles


We'll keep you advised on all of our future training dates the moment things are firmed up.
Simply enter your name and e-mail in the box below.

See what other dates and locations are still available

Sign up to receive our NEWSLETTER, PLUS free SEO strategies 
and tips and notification of future SEO workshops by e-mail.


Your Name:

Your E-mail Address:

John Alexander

Click here to go back to the index of SEO articles

Search Engine Marketing Workshops | Site Map | Affiliate Program

Privacy Policy | Terms of Service