There
are a variety of free tools that allow you to gather valuable
information and have fun at the same time. Some tools educate
while some calculate and others are just plain fun. Let's talk
about a tool that let's you see how balanced you are in the
rankings between any two major search engines with just one
click.
Before
trying the tool out, here are a few considerations to keep in
mind. How is your branding reflected within your targeted
keyword phrase.
For
example, when Robin Nobles and I first formed Search Engine
Workshops there were not to many other people targeting the
concept of a "workshop." But this was our vision and
one of the reasons we fashioned our unique selling proposition
around that of offering very small, personalized, hands-on
workshops. We wanted to be a learning camp where our students
could come, bring their laptop and actually work with us for
several days in a class where they would learn "by
doing" (as opposed to a conference where you learn "by
listening.)
We formed what we believe to be one of the best ways of building
SEO skills very quickly, when we styled our business model for a
term that at the time, was not as popular as some for example
"search engine seminars." What is the difference
between the branding of a seminar and a workshop? We wanted to
appeal to those who would be willing to learn "by
doing" and those who were willing to invest a few days into
comprehensive skill building. We wanted to be known for our
workshops.
Since
those days, of course there have been many others who have
started using the term of workshops too, as a keyword phrase.
However, one does need a balance of being found for the phrases
that the target audience is searching for and then as your
business builds, you build your reputation and your brand too.
We felt that our business name "Search Engine
Workshops" and our domain name www.searchengineworkshops.com
accurately reflected what we do as our USP as well as it also
represented a firm opportunity for building our brand.
So
how did we do for the phrase search
engine workshops?
At the time of writing this we are still number 1 over 1,520,000
competing pages on Google.
How
did we do for search
engine seminars?
At the time of writing this we are number 1 over 1,350,000
competing pages on Google.
How
did we do for the single term workshops?
At the time of writing this we are number 3 over 92,900,000
competing pages on Google.
Okay,
we have many other phrases that we are found for, but that main
phrase "search engine workshops" is still important to
us because it reflects who we are (our brand.)
Okay,
the next question is, how is your Web site's visibility across
two major search engines like Google and MSN at the same time?
Now you can quickly do some comparison
checks with this tool called Thumbshots.
Here
were our results for the phrase search engine workshops:
It appears pretty balanced for
our branded search phrase for top spots on Google and Yahoo.
Results will vary with any two engines, but try it out and see
how you're doing with your Web site.
See
how your rankings compare between two of the major search
engines for a specific phrase.
Have
fun with this tool which can be quite addictive. Enjoy!
Highest regards
John Alexander
john@searchengineworkshops.com
PS: If you'd like to
see loads of other cool tools which are also free, try checking
out these articles
by my partner Robin Nobles:
Cool Tools that are also FREE!
(Part 1)
Yet
MORE Cool Tools that are also Free! (Part 2)
More
and more Cool (and Free) Tools
(Part 3)
Check out out upcoming 5-Day hands-on SEO
Mastery Workshop dates here.
About John Alexander
John Alexander is the Co-Director of
Training of Search Engine Workshops with Robin Nobles. Together,
they
teach 2-day beginner, 3-day advanced, and 5-day all-inclusive
"hands on" search
engine marketing workshops in locations across the globe.
John also teaches online
search engine marketing courses through http://www.onlinewebtraining.com,
and he’s a member of Wordtracker’s
official question support team.
Click here to go back to the
index of search engine marketing articles
This work is licensed
under a Creative Commons
License.
