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How to find truly related Synonyms to your keywords
without using a thesaurus - Thanks to Wordtracker

John Alexander

We all know the importance of creating high value content that merits or deserves to be found in the top results for any given topic. With more and more emphasis on Semantics and artificial intelligence at work in the background, you will read a lot about the importance of using synonyms.

What is a Synonym?
In simple, it might be described as a word that has the same meaning as another word but is spelled different. 

Example: lawyer = attorney.
Example: teacher = educator

Often, new SEO students are so focused on their primary keyword phrase, that they tend to over use it (usually without realizing it.) As a result, they may want to go back and mildly re-write their content by using related words and synonyms in some places so that their content still reads well, but sounds natural.

The most obvious tool to refer to is the thesaurus for looking up synonyms. However, the thing that some people don't quite grasp yet, is that related words from a thesaurus may not actually match up to what a search engine "thinks" through artificial intelligence. A thesaurus is an excellent tool to use, but a thesaurus is written from "human understanding" not a search engine's "understanding." 

A search engine's artificial intelligence comes from a complex technology called LSI or "Latent Semantic Indexing." This is based on the entire body of data collected by the search engine and as such, there may be some words that relate to other words that may surprise you, and thus if you see it you may well get the impression that the search engine can actually think. Of course search engines don't think, but they sometimes appear pretty intelligent and people wonder how this can be. It is the influence of LSI working in the mix and once you understand this, then give some thought to also using important related words (based on what a search engine thinks) instead of what a human being thinks.

So where else can you discover how one word relates to another word without using a thesaurus?

Enter Wordtracker's Full Search Function. I created a short video to show you how you can literally explore any topic or keyword using Wordtracker's Full Search function and it will show you a whole list of words related to your target keyword, based upon what a search engine "thinks" is related based on LSI influences.

Turn up your sound and Watch this short Demo Video: 

Where will you use your synonyms and related words?

Obviously you want to use them in your content and make sure that you use them so that your content reads well. You want to create high quality content that your visitors will find useful and be glad they found it. Another place you may want to use  your synonyms and related words is within your text links. You want to build very natural text links that are not only focused on one keyword phrase. The technical term for this is called "Topic drift." Create links of a useful nature and not as a way to try to manipulate traffic. By allowing for about 20% topic drift in your links, you will be creating very natural links that read well.

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About John Alexander
John Alexander is Co-director of Training at Search Engine Workshops offering live, SEO Workshops with partner Robin Nobles as well as online search engine marketing courses through Online Web Training. John is author of
an e-book called Wordtracker Magic and has taught SEO skills to people from 87 different countries. John's articles can be read in publications like REALTOR Magazine, Search Engine Guide,WEBpro News, SitePro News and many others.

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