By John Alexander
If you want to include a squeeze page to your website or blog to
help you build a big list of active subscribers, you may be in the
market for a free squeeze page. If so, keep reading so you know
what you should be looking for.
There are many places where you can get a free squeeze page
template if you search on Google. Usually these will require some
simple to do editing to make them unique to your specific niche
and your offer.
In order to edit some of these templates you may want to download
a free HTML editor. These are easy to use, they are basically like
a word processor and you can quickly and easily make whatever
changes you want with an easy to use "What You See Is What You
Get" format.
That is the easy part, the slightly more challenging part will be to
design a squeeze page that helps your visitors do what you want
them to do which is sign up to your list.
The design of your squeeze page is not the only thing that will
encourage your visitors to sign up. You will also need a quality
freebie to offer them.
I know, the words "quality" and "freebie" don't seem to go together,
but they can. You see as an enticement to get them to sign up one tried
and true method is to offer your visitor a free report or free
e-book.
What should this report or e-book be about?
That is easy; find some sort of common challenge or problem associated
with your niche and write a report that offers an easy solution to that
problem. Try to present something you know is genuinely useful and
avoid just circulating old information.
Provide some real, helpful information and people will be much more
likely to sign up, because they will really want that help.
Once you have your freebie put together, you can start building your
squeeze page.
Here are a few elements you will want to include:
1. An emotionally charged, strong headline that underscores the
benefits of your free report. Remember to try and really focus on the
benefits and never assume the reader will automatically understand.
Spell the benefits out clearly so the reader will begin to see the value
of the report.
2. Using verbose bullet points that go into a little more detail about
the benefits of your free report, only without giving too much of the
strategic part away. After all, if you give them all the information, they
won't need to sign up to receive the free report.
3. Try and build a list of multiple benefits (at least 20 to 30) and it
is as the reader realizes how many benefits there are, it bui8lds their
desire to download the free report.
4. Use an opt in box (this can easily be gotten directly from your
sequential auto responder service such as Aweber
) with a strong
"call to action."
5. Add in a few confidence builders such as:
- A strong anti spam warning.
- Use a few customer testimonials (make sure they are real
comments from real readers)
- Try setting testimonials up in Time New Courier Font, which
psychologically looks like the text was type written.
You final call to action is the part of your opt in form that tells
them what to do: Never assume that the visitor will just know
what to do. Tell them clearly....and then tell them again.
Example:
Sign up now to grab your free report - right now
Once you click submit, your report will be delivered to your
e-mail even if it is 2AM in the morning.
Make your call to action strong. Don't assume people will know what
they are supposed to do. For the most part, people don't like to have to make
decisions so you want to design your squeeze page so that you guide your
visitor to the desired action.
Finding a free squeeze page online is not the problem. Editing the
squeeze page is not the problem. The real challenge comes when
creating your free report and then knowing just what elements to
include in your squeeze page. Though, that isn't a challenge anymore
now since you've read this article!
Good luck!
One of the many new training modules being taught globally this year
includes in-depth exercises in how to write persuasive copy to compel
more of your readers to take action. The new course material includes
hands-on Worksheets as well personalized, instructor to student lessons
in how to write dialog so that your traffic converts. Classes are now open
in communities around the globe in these
locations at the Search Engine
Academy .
About John Alexander:
John Alexander works together with his network of globally located Search Engine Academy SEO Trainers who teach
hands-on SEO Certification Workshops in communities across Canada, The United States, Australia, Asia and soon in the
United Arab Emirates. John also is a writer of the Free SEO Tip of the day which offers you literally hundreds of free
SEO tips (one fresh SEO tip each day for free.)
If you are interested in training for an SEO career please visit one of our local community based SEO training Workshops
located closest to you. Read a few SEO graduate success stories here.
