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SEO Tips You Should Know About Google PR and Google Site links

by John Alexander 


One of the things to remember about Google PageRank is that it does contribute to relevancy in a number of ways, but it is only just one bit out of a huge range of influences. Did you know the Google PR number is somewhat out of date (usually by about 3 months) so what you see reflected in the bar does not always represent your current PR.

How high should your PR be in order to rank well?

That depends on your keyword phrase, the competitive volume for that phrase and for which industry you are using that phrase. Don't forget that Google themselves tell you there are "200 ranking signals" and PR is only  just 1 influence.

Best advice is to have a PR of 4 or 5 and then stop obsessing over the PR factor.

Google PR is important primarily for in-coming links. The Google PR of the page itself does not have as much influence as it once had to for help in ranking for specific keyphrases.  However, the PR of an in-coming key word phrase-relevant link does help with ranking for that specific keyphrase.

About Google site links:

What are they?

Sometimes when you do a search on Google for a phrase, you'll occasionally notice a collection of links which will appear below the result of a website.

Example: If you search for the phrase "Search Engine Workshops" on Google, what you see displayed in the search results is:

TITLE: Onsite search engine workshops taught by industry leaders Robin Nobles & John Alexander

Onsite search engine workshops offer personalized SEO training and certification in search engine marketing strategies.

URL: - 42k

But then now note the additional Google site links that show up below the snippet
description that appear as follows:

View the 5-Day Agenda            Our Partners
Register Now                     Start-Up Tools Arsenal
Workshop Dates                   Articles
Student's comments here
More results from

Each of these are additional links are to main pages of the website.
Theses extra links are randomly and automatically chosen by Google.

Tips about sitelinks:

-Google seems to prefer links near the top of a web page.

-Sitelinks usually only appear for more general search phrases.
 (in other words for phrases being searched)
-Sitelinks show up more often on brand related searches.

- Unpopular Keywords that are not searched too often don't get Sitelinks.

- Older Web sites seem to be awarded sitelinks more than newer sites.

-It also seems that your website has to get a certain volume of
clicks for the searched keyword.

Although theses extra links are randomly and automatically chosen by Google there is a place in Googles Webmaster tools where you can select which pages you prefer to be displayed. But there is no way to guarantee you'll get the site links as it is at Google's initiative.

Come Join a Live Hands-on SEO Mastery Workshop in a community near you:

Attend a complete SEO Workshops earn SEO certification and 6 Months Mentoring right in own your local community.
Pick up the phone and give them a call. Ask them about training options or if they have any special offers for upcoming classes or special offers or easy and flexible payment options. 

Associate Search Engine Academy Locations, Trainers and Phone Numbers

Check for a Local hands-on
SEO Class in United States

Associate SEO Educator

Phone Number

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Tracy Fredrychowski


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Roy Reyer  


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(888) 807-5658

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Canadian SEO Training Locations with Search Engine Academy

Toronto Search Engine Academy

Barry Byers


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Greg Mate


Search Engine Academy West

Muriel Archibald
Shelly Coe 



International Search Engine Academy Locations

Asia Search Engine Academy

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Robin Nobles, John Alexander and Mike Marshall - September 22-26
Check out the SEO Workshop Agenda for our upcoming 2, 3, or 5 day Workshop in Philadelphia next month.

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About John Alexander
John Alexander is Director of Search Engine Academy and Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses. John is author of
an e-book called Wordtracker Magic and has taught SEO skills to people from 87 different countries world wide. John's articles can be read in publications like Search Engine Guide, WEBpro News and many others.  

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