Things You Should Know About Google PR and Google Site links

by John Alexander

One of the things to remember about Google PageRank is that it does contribute to relevancy in a number of ways, but it is only just one bit out of a huge range of influences. Did you know the Google PR number is somewhat out of date (usually by about 3 months) so what you see reflected in the bar does not always represent your current PR.

How high should your PR be in order to rank well?

That depends on your keyword phrase, the competitive volume for that phrase and for which industry you are using that phrase. Don't forget that Google themselves tell you there are "200 ranking signals" and PR is only just 1 influence.

Best advice is to have a PR of 4 or 5 and then stop obsessing over the PR factor.

Google PR is important primarily for in-coming links. The Google PR of the page itself does not have as much influence as it once had to for help in ranking for specific keyphrases. However, the PR of an in-coming key word phrase-relevant link does help with ranking for that specific keyphrase.

About Google site links:

What are they?

Sometimes when you do a search on Google for a phrase, you'll occasionally notice a collection of links which will appear below the result of a website.

Example: If you search for the phrase "Search Engine Workshops" on Google, what you see displayed in the search results is:

TITLE: Onsite search engine workshops taught by industry leaders Robin Nobles & John Alexander

SNIPPET
Onsite search engine workshops offer personalized SEO training and certification in search engine marketing strategies.

URL: searchengineworkshops.com - 42k

But then now note the additional Google site links that show up below the snippet
description that appear as follows:

View the 5-Day Agenda            Our Partners
Register Now                     Start-Up Tools Arsenal
Workshop Dates                   Articles
Student's comments here
More results from searchengineworkshops.com »

Each of these are additional links are to main pages of the website.
Theses extra links are randomly and automatically chosen by Google.

Tips about sitelinks:

-Google seems to prefer links near the top of a web page.

-Sitelinks usually only appear for more general search phrases.
(in other words for phrases being searched)

-Sitelinks show up more often on brand related searches.

- Unpopular Keywords that are not searched too often don't get Sitelinks.

- Older Web sites seem to be awarded sitelinks more than newer sites.

-It also seems that your website has to get a certain volume of
clicks for the searched keyword.

Although theses extra links are randomly and automatically chosen by Google there is a place in Googles Webmaster tools where you can select which pages you prefer to be displayed. But there is no way to guarantee you'll get the site links as it is at Google's initiative.

Come Join a Live Hands-on SEO Mastery Workshop in a community near you:

Attend a complete SEO Workshops earn SEO certification and 6 Months Mentoring right in own your local community.
Pick up the phone and give them a call. Ask them about training options or if they have any special offers for upcoming classes or special offers or easy and flexible payment options.

Associate Search Engine Academy Locations, Trainers and Phone Numbers

Check for a Local hands-on SEO Class in United States	Associate SEO Educator	Phone Number
Atlanta, Georgia	Contact Tracy Fredrychowski	803-356-2995
Arizona Search Engine Academy	Contact Roy Reyer	623-203-6117
California Orange County Search Engine Academy	Contact Mitch Albert	1-877-533-3546
Detroit Michigan Search Engine Academy	Contact Greg Aldea	734-762-5189
Lexington, Charleston and, South Carolina Search Engine Academy	Contact Tracy Fredrychowski	803-356-2995
New York Metro Search Engine Academy	Contact Mike Sancimino	914.328.6187
North Carolina Search Engine Academy	Contact Michael Marshall	mike@nc-sea.com
Portland, Oregon Search Engine Academy	Contact Colleen Wright	503-530-8178
San Francisco Search Engine Academy	Thomas Petty	(888) 807-5658
Tampa Florida Search Engine Academy	Contact Steve Scott	1-877-736-7361
Canadian SEO Training Locations with Search Engine Academy
Toronto Search Engine Academy	Barry Byers	905-469-6330
Montreal Search Engine Academy	Greg Mate	514-426-4000
Search Engine Academy West	Muriel Archibald Shelly Coe	866-949-6117
International Search Engine Academy Locations
Asia Search Engine Academy	Fabian Lim	+65-9671-7507

Robin Nobles, John Alexander and Mike Marshall - September 22-26
Check out the SEO Workshop Agenda for our upcoming 2, 3, or 5 day Workshop in Philadelphia next month.

Read recent SEO Graduates Success Stories

Are you looking for hundreds of SEO tips for helping you get more comfortable with SEO skills - for free?
Just one free SEO tip each day can help you build ideas for your new SEO career.

About John Alexander
John Alexander is Director of Search Engine Academy and Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses. John is author of an e-book called Wordtracker Magic and has taught SEO skills to people from 87 different countries world wide. John's articles can be read in publications like Search Engine Guide, WEBpro News and many others.

We'll keep you advised on all of our future training dates the moment things are firmed up.
Simply enter your name and e-mail in the box below.

SEO Tips You Should Know About Google PR and Google Site links

Come Join a Live Hands-on SEO Mastery Workshop in a community near you:

Associate Search Engine Academy Locations, Trainers and Phone Numbers

Canadian SEO Training Locations with Search Engine Academy

International Search Engine Academy Locations

Click here to go back to the index of SEO articles