Search Engine Workshops - Intensive hands-on search engine marketing training during a 2-, 3-, or 5-day workshop Search Engine Workshops Home PageRegister for onsite search engine marketing workshopsContact us for more information about our onsite search engine marketing workshopsLost? Find it in our site map.

Search Engine Workshops . . . the premiere onsite search engine marketing workshops in the world! Click here to go back to the index of SEO articles.

Topics covered at our search engine marketing workshopsDates for future search engine marketing workshopsRegister for onsite search engine marketing workshopsArticles on search engine marketingTestimonials from our search engine marketing workshop guestsSearch Engine Workshops PartnersCommonly asked questions about search engine marketing and our workshopsLinks to useful sites and search engine marketing informationAbout Search Engine Workshops


The Easiest Sequence of Steps for Growth of Your SEO Career

John Alexander


Many of our attending workshop students will ask advice with respect to setting
up a new SEO business. After all, once you start building your SEO skills, the 
light bulb generally comes on in most peoples minds as to how they might like to 
make use of their talents. We actually teach students how to set up a new SEO 
business right from scratch, as one of our sessions. What I'd like to share here 
are some simple steps you can consider, as well as the sequence of those steps to
be most effective in launching your proposed SEO business.

A. Get Started 

It sounds odd, but many people have the challenge of just getting started at all.
Often it's due to a fear of some sort. It's easy to be busy all the time, but are
you busy doing the right things? Some people begin to work with SEO from a self-
taught perspective. They may buy all of the popular tools. They buy all the latest
e-books or hang out in the local forums. They may subscribe to various resources, 
always looking for next great thing to sign up for. But for some reason or other,
they seem to have difficulty in actually getting started.

If this sounds familiar, one of the best things you can do is begin to set up a few
written goals for yourself. Actually write down what it is you would like to build
and then assign some timelines to it. 

B. Begin with Skill Building First (NOT later)

Begin by getting your SEO skills right up to speed. If you are unsure of yourself
over certain scenarios or in highly competitive categories, consider taking some
training. Far too many Webmasters start out by selling SEO and then have difficulty 
actually delivering. So learn how to deliver first so that you have a comfort 
level and know for a fact, EXACTLY what you can do.

Where can you build your SEO skills?

A few hours in obtaining new SEO knowledge can deliver 
a huge return for your online business - for life!

C. Gain Personal Confidence Through Experience

This is probably the next most important step. The sooner you build your confidence
then the sooner you will realize the potential for what you can perform. In the
beginning, start with a few of your own sites where you have full creative liberty
without the demands or pressures that come from a client.

Experience build's confidence. Set some benchmarks for yourself. As you get 
comfortable competing at a certain level, then you can progress to take on bigger 
challenges. It's surprising how fast you can grow your skills with a little daily
practice on a regular basis.

D. You can Open your doors for business at this stage.

Once you have reached a level where you have a few profitable Web sites or sites
where you are proud of your achievements in ranking as well as meeting whatever
other objectives you've set for yourself, it's time to consider business. 

In the beginning, choose your first few clients well. Don't just take on any client
but select your clients based on the research you perform on their buying 
audience. Those first few clients need to be success stories, so be sure to do all
of your research on their buying audience BEFORE you take them on as a client.

E. The ultimate thing you are building is your reputation now.

Your ultimate objective in the beginning is to choose clients rather than have them 
choose you. Remember to use all of the principles you learn in your training along
with good old fashioned customer service excellence. Eventually what occurs, as you
choose your clients wisely (as opposed to going for a fast buck) is that your new
clients will literally become your sales people. If your work makes their business
really sing, they tell literally everyone they know. Ultimately, in a short period 
of time, this generates genuine referral business for you. 

Now instead of you chasing the prospects, the prospect is seeking you (based on 
referrals and the excellent successes that you have brought your first clients.)

In Summary: Be sure you get your new SEO business started on the right foot!

A. Get started - Make up your mind and create an action plan
B. Build Genuine SEO Skills First Not Later
C. Practice makes perfect - Build your confidence
D. Open Your Business - Choose Your First Clients Well
E. A Solid Reputation Delivers Referrals, Repeat Business and Client Retention

About John Alexander
John Alexander is Co-director of Training at Search Engine Workshops offering live, SEO Workshops with partner Robin Nobles as well as online search engine marketing courses through Online Web Training. John is author of
an e-book called Wordtracker Magic and co-author of the Totally Non-Technical Guide for A Successful Web Site. John is also an official member of the customer support team at

Click here to go back to the index of search engine marketing articles

Creative Commons License
This work is licensed
under a Creative Commons License.

Search engine marketing is the key to unlocking access to the world.

Unlock extraordinary traffic potential!

Search Engine Workshops
. . . the premiere onsite search engine marketing workshops in the world!

Click here to go back to the index of SEO articles

Privacy Policy | Terms of Service

Web design by Look Sharp Designs. Look Sharp... Be Found!