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 SEM Check - a Simple but effective New SEO Audit Tool 

By John Alexander

At our recent SEO Mastery Workshop conducted in Las Vegas, Michael Marshall demonstrated a simple but effective new SEO audit tool. 

Michael is the original author, creator and mathematical mind behind of the original LSI tool, ThemeMaster which Robin Nobles and I introduced to our workshop students several years ago with great excitement.

More recently, Michael's strategies on multivariate analysis of competitive search landscapes has been making news on several fronts. As recent as August, Michael has joined our own SEO research team and has agreed to assist us with the development of new training modules for distribution through our growing network of Search Engine Academys located in the local communities across North America. Stay tuned for more news and exciting developments in SEO training coming soon to a community near you.

In the meantime, at our most recent Workshop, Michael mentioned a simple little SEO audit and reporting tool which he wanted to share with everyone so he ran a demonstration.  

Introducing SEM Check - a simple but effective new SEO audit tool for quickly checking out your Web

The purpose of the tool is to run any Web site through a series of Search Engine Optimization checks and provide you with a detailed report on some of the most common SEO challenges along with a brief explanation on how to correct each issue along with audits of how your Web site performed on each topical point. The report is presented in a point and click expandable menu which makes it easy to expand or collapse each audit point along with further instructions.

What types of things will SEM Check Audit?
  • Custom 404 Pages
  • Deep-nested Site Hierarchies
  • Alternate Domain Availability
  • to Redirects
  • Dynamic URLs
  • Frames
  • Home Page Redirects
  • Flash/Splash Home Pages
  • HTML Validation
  • HTTPS Link Splitting
  • Embedded Javascript/CSS
  • Virtual Hosting
  • Robots.txt
  • Server Status
  • Text Link Sitemaps
  • Index/Supplemental Content Status
  • Unique Description Tags
  • Unique Title Tags
  • If-Modified-Since
  • Plus more

Plus more....

SEM Check operates with a collapsible menu system that lets you detail each individual finding with a short report on how your Web site performed as well as what solution you might consider to address a specific issue you are experiencing.

In the example above, the SEM Check Audit picked up on one common issue to help save on band width.
In another screenshot (below,) we examine a site that has over 76 pages in the supplemental index.

Give SEM Check a try and see how your Web site performs today on all of the various SEM check points.

It's quick and easy to use. 


How is your Web site doing for traffic? 

                    How are your Web pages converting?

                                   Are you looking SEO mastery skills in minimum time?

Come check out our newest agenda of Workshop topics (just updated)

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About John Alexander
John Alexander is Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses. John is author of
an e-book called Wordtracker Magic and has taught SEO skills to people from 87 different countries world wide. John's articles can be read in publications like REALTOR Magazine, Search Engine Guide, WEBpro News and many others.  

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under a Creative Commons License.

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