QUESTION:
John, can you outline a few of the other productive uses for Wordtracker.com?
I know you demonstrate some pretty cool keyword research
capabilities but what else am I missing? You seem to have so
many ways to use Wordtracker.
ANSWER:
Let’s outline a few important options you may not have
thought of before when using Wordtracker.
·
Wordtracker can help you discover similarly related topics
based upon what a “search engine knows.” Powerful “Full
Search” functionality is most revealing.
·
Wordtracker can help you discover brand new related topics which you
may have never considered writing about. Remember that the
most effective sites feed the needs of the audience.
·
Wordtracker can help you recognize unique and profitable
niche trends. (Ideal for affiliate marketers)
·
Wordtracker can help you understand what your unique buying
audience is really searching for, before you ever build a Web
site. Very similar to performing "market research" before you develop a
product. It always amazes me that some firms will labor to develop some
brand new product for 2 years or more and then they try and sell it
ONLY to find out their buyers never wanted it! It makes much
more sense to first research a market and then offer a product
that you know there is a demand for.
The same principle holds true for serving up original Web
content. Don’t serve up the content until you truly
understand what the online searcher is really looking for. There is a
powerful difference. The difference is what allows you to
attract totally new audiences. The difference is what allows
you to write your copy for those totally different buying
audiences. How you write for and dialogue with an audience of
grandmothers varies considerably with how you might dialogue
with a pilot or an engineer or a musician or a lawyer, but
they all might be good audiences for your product or the
solution you are selling.
·
Wordtracker can help you identify which types of industries
you have the best chance of delivering a legitimate return on
investment to, even before you choose to accept that client.
This is one of the strategies we teach at our live hands-on
SEO workshops.
·
Wordtracker can help you discover the most popular ways any
term is misspelled in a search on major search engines. Watch
for more new improvements soon. Wordtracker is continually
upgrading its functionality.
·
Wordtracker offers tremendous value for independent affiliate
marketers who are always on a look out for the best products
to sell. Wordtracker is in fact one of the most powerful tools
for revealing to the Internet Marketer exactly where the best
opportunities are. Once you discover how easy this is, you can
build a Web site to match searchers to those high demand
products.
·
Wordtracker can be used to help you determine people’s
real-time search behavior within the last 60 days.
·
Wordtracker can even help you identify specific
“questions” that people are asking. It’s probably not that people really expect to get an
intelligent counsel from an all-knowing search engine about
their personal problems. However, people are asking search
engines some very interesting questions.
Note: At the Toronto SES Conference a representative from MSN
said that this was going to be an important aspect of MSN’s
future strategy, to answer people’s questions. I wonder if
they know there is already a way to see exactly what things
people are asking? This could be a huge success if MSN
implements this into search. It doesn’t always make sense
but it’s all about searcher behavior.
·
Wordtracker is in fact the equivalent of your “window” on the
world of searching behavior. Who could of thought keyword
research could be so exciting? As more and more people learn
about this truth, we see many more people using Wordtracker
for things outside of the realm of SEO. Watch and see.
·
Wordtracker makes a powerful tool to explore various topics
of high interest from religion to politics from science to
hobbies from casual shopping to actual product reviews.
Wordtracker eliminates the need for guesswork in most of the
above areas I’ve shared.
Robin and I like to share from our SEO/SEM
experiences with our readers and students. Our main business
at Search Engine Workshops is imparting
genuine SEO skills to people.
But my own early experience with using Wordtracker was probably my
biggest secret in the early days of my SEO career.
Conclusion: The best
keyword niches are REVEALED by Wordtracker.
From the many Webmasters that we have met and trained
from around the world it is still evident that so many people
are just beginning to realize the wonderful potential that is
within the Wordtracker system (and has been there all along.)
Many people still don't see much outside the realm of a
"hunt for keywords." But this is to the advantage of
those who can focus beyond the obvious. Anyone at all can
build their lateral thinking skills with training and
practice.
In the early days, perhaps more people experienced success
without knowing this manner of research, but back then it was
quite different in terms of competition. These days the
competition in certain industries is totally enormous and you
need to know where to find your edge. There is not much room
for just guessing at keywords or hoping for better exposure.
Wordtracker is system which rolls back the mess and let's me
peer into those
trails of gold which are left behind when people search on
the major search engines.
Andy and Mike Mindel have created a fine Internet research
tool where keyword and behavioral research are concerned. They’ve made it easy and flexible to access
their membership services, whether you only want just 1 day of
access to Wordtracker or whether you want to access for several weeks or even
a year. I cannot see how any SEO industry professional would
not want access to this data and make the most of it.
Things continually
change and you always need the freshest cutting edge.
The high value of what you get in exchange for the membership
investment is exceptional. They are now taking further steps
to educate their users to help us all better understand the
hidden latent potential that is here tucked away in
Wordtracker. Let's watch and see what comes next and if I am
correct, we'll only see those features and benefits that offer
tried and true tested value.
Best
regards,
John Alexander
john@searchengineworkshops.com
PS: Let me also add a couple of more links in case you are new
to Wordtracker and want some tips:
Check Out Wordtracker's Free Keyword Tool Now
Here
is a collection of some of our other Wordtracker
articles.
Read part one of this article
where I answer a host of other questions about using
Wordtracker.
About John Alexander
John Alexander is Co-director of Training at Search
Engine Workshops offering live, SEO Workshops with partner
Robin Nobles as well as online search engine marketing courses
through Online Web
Training. John is author of an
e-book called Wordtracker
Magic and co-author of
the Totally Non-Technical
Guide for A Successful Web Site. John
and Robin also host an event called the Ultra
Advanced Symposium on a quarterly basis.
