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Putting True Discovery back into Keyword Research Volumes

by John Alexander


Here is the second in a series of articles I am writing to show readers and students some of the high value that Keyword Discovery offers. 

If you missed my last article and comparison matrix between Wordtracker and Keyword Discovery, it is here. 

One thing that is extremely important to point out is that the KEI "Keyword Effectiveness System" is completely different in Wordtracker than in Keyword Universe. I'm not saying that one is better than the other. They are just different. KEI is only brought about as a mathematical equation and is not the ultimate means for making decisions. 
It is just a tool.
The KEI in Wordtracker ranges from 0 (being a weaker opportunity) to infinity (a great opportunity). A KEI of 400 represents good opportunity and generally the higher the better.

For a long time readers have wanted to be able to get more accuracy in terms of what true volume a keyword is searched for. Of course nothing is ever absolutely perfect but here is the area I want you to take a look at inside of Keyword Discovery if you are a member. 

If you are not a member you can sign up for a free trial at Keyword Discovery here.

Would you like to see some pretty interesting results concerning volumes and break down of 
data for "industry related terms."

Then check out Keyword Discovery's Industry Terms Methodology:

  • The search terms extracted are then presented in the "Query" column.
  • The "Searches" column reports the number of searches from the Global Premium KeywordDiscovery database for that search term.
  • The "Volume" indicates the percentage of clicks that all the web sites in this DMOZ category receive from each search term. 

For example:

Under the heading of "recreation" I chose the term "Birds" which has a volume of 1.22% under the "recreation category." This means 1.22% of all websites categorized under the recreation category are receiving traffic from the keyword, "birds".

When I click on the word "birds" I get a further breakdown that included terms like:

  • birds
  • pet birds
  • wild birds
  • birds of prey
  • humming birds
  • etc..etc

From this list I chose to click on the phrase "humming birds."

IMPORTANT: Keep in mind that the volume figures are calculated by analyzing actual traffic received by sites in this category. This means that it only includes successful searches. This also means that many search terms are not included in this Industry Term database in cases where successful searches, resulting in click-throughs to websites that are not indexed by DMOZ. But the information is excellent. 

Also note that you can literally look at historical data to analyze trends. Of course some people's search habits change and some things never seem to change. Any way you look at it, the historical data is facinating.

Next by selecting the "market share" button, we can see more interesting data:


One more click on the phrase "humming birds" again and Keyword Discovery begins showing us some mild behavioral interests such as users seem to want to know more about how to attract humming birds or pictures of humming birds or even about humming birds from a specific Taiwan.

Don't forget you can dig fairly deep and for any phrase you can see the historical data or the trends. 

What I like most about this interface is that within seconds you can identify "historical trends" very easily. Generate some very revealing behaviors but the ability to identify peak trends based on seasonally related promotions is quite exceptional. I chose something random from the list, but give this feature a whirl around something like Christmas or Halloween or Mothers Day or the 4th of July and I think you'll begin to see it's value.

Did I miss anything? I am sure I did, but I intend on writing much more about many of the features available in Keyword Discovery. I hoped you enjoyed this brief tutorial on Keyword Discovery. In my last article, I tried to show you a comparison between Wordtracker features and Keyword Discovery. The matrix was from my own point of view and personal experience. If you'd like a much more detailed comparison matrix, then check out this.

John Alexander is Director of Search Engine Academy with SEO training centers located across North America and Asia. Together with his partner Robin Nobles, John is also Co-Director of Training for Search Engine Workshops. Together John and Robin teach stress free formulas for obtaining top visibility on major search engines to workshop students from all around the world since 2002. John and Robin also operate an online community for professional search engine marketers called the SEO Workshop Resource Center. John is the author of the Wordtracker Magic E-books Volumes 1 and 2. Grab a free SEO Tip of the DayIt's Free!  

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