Here is the second in a series of
articles I am writing to show readers and students some of the
high value that Keyword Discovery offers.
If you missed my last article and comparison matrix between Wordtracker
and Keyword Discovery, it is here.
One thing that is extremely
important to point out is that the KEI "Keyword
Effectiveness System" is completely different in
Wordtracker than in Keyword Universe. I'm not saying that one is
better than the other. They are just different. KEI is only
brought about as a mathematical equation and is not the ultimate
means for making decisions.
It is just a tool. The KEI in Wordtracker
ranges from 0 (being a weaker opportunity) to infinity (a great
opportunity). A KEI of 400 represents good opportunity and
generally the higher the better.
For a long time readers have
wanted to be able to get more accuracy in terms of what true
volume a keyword is searched for. Of course nothing is ever
absolutely perfect but here is the area I want you to take a
look at inside of Keyword
Discovery if you are a member.
If you are not a member you can sign up for a free
trial at Keyword Discovery here.
Would you like to see some pretty
interesting results concerning volumes and break down of
data for "industry related terms."
Then check out Keyword
Discovery's Industry Terms Methodology:
- The search terms extracted are
then presented in the "Query" column.
- The "Searches"
column reports the number of searches from the Global
Premium KeywordDiscovery database for that search term.
- The "Volume"
indicates the percentage of clicks that all the web sites in
this DMOZ category receive from each search term.
For example:
Under the heading of
"recreation" I chose the term "Birds" which
has a volume of 1.22% under the "recreation category."
This means 1.22% of all websites categorized under the
recreation category are receiving traffic from the keyword,
"birds".
When I click on the word
"birds" I get a further breakdown that included terms
like:
- birds
- pet birds
- wild birds
- birds of prey
- humming birds
- etc..etc
From this list I chose to click
on the phrase "humming birds."
IMPORTANT:
Keep in mind that the volume figures are calculated by analyzing
actual traffic received by sites in this category.
This means that it only includes successful searches. This also
means that many search terms are not included in this Industry
Term database in cases where successful searches, resulting in
click-throughs to websites that are not indexed by DMOZ. But the
information is excellent.
Also note that you can literally look at historical data to
analyze trends. Of course some people's search habits change and
some things never seem to change. Any way you look at it, the
historical data is facinating.
Next by selecting the
"market share" button, we can see more interesting
data:
| One more
click on the phrase "humming birds" again and
Keyword Discovery begins showing us some mild behavioral
interests such as users seem to want to know more about how
to attract humming birds or pictures of humming
birds or even about humming birds from a specific
area...like Taiwan. |
Don't forget you
can dig fairly deep and for any phrase you can see the
historical data or the trends.
What I like most about this
interface is that within seconds you can identify
"historical trends" very easily. Generate some very
revealing behaviors but the ability to identify peak trends
based on seasonally related promotions is quite exceptional. I
chose something random from the list, but give this feature a
whirl around something like Christmas or Halloween or Mothers
Day or the 4th of July and I think you'll begin to see it's
value.
Did I miss anything? I am sure I
did, but I intend on writing much more about many of the
features available in Keyword Discovery. I hoped you enjoyed this
brief tutorial on Keyword Discovery. In my last article, I tried
to show you a comparison between Wordtracker features and
Keyword Discovery. The matrix was from my own point of view and
personal experience. If you'd like a much more detailed
comparison matrix, then check
out this.
John Alexander is Director of Search
Engine Academy with SEO training centers located across
North America and Asia. Together with his partner Robin Nobles,
John is also Co-Director of Training for Search
Engine Workshops. Together John and Robin teach stress free formulas for obtaining top visibility on
major search engines to workshop students from all around the
world since 2002. John and Robin also operate an online
community for professional search engine marketers called the SEO
Workshop Resource Center. John is the author of the Wordtracker
Magic E-books Volumes 1 and 2. Grab a free SEO
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