to gaining solid SEO Skills - 5 ways to Really
Profit with SEO
By John Alexander
I want to give you a few more things to think about as you excel
and grow in the craft of search engine marketing. If you are
anything like me, you were hooked the first time you really made
a difference to someone else's success.
I soon realized that
being able to help business owners to get results from these
optimization methods and strategies could also be amazingly
profitable. I found out that customers are your greatest
resources and many of them are quite generous when you
make an impact on their business. So the topic here is for those
who want to profit from their skills (if you are not already
doing very well and having an awesome time already).
It may seem like a strange thing to talk about but before I begin,
I'll say this. There are many folks out there offering various
SEO services and they are still not getting the profits that
they would like to make. They are not REALLY profiting the way
they might if they took a little different approach. The
solutions that business owners need to really make a difference
in the bottom line, require more than just bringing volumes of
traffic to a site. You need targeted traffic mixed with a web
strategy to compel response.
Then another group that seems to be doing well at first but the
truth is they are making lots of promises and sales but they are
not able to hang on to clients very long because they are not
delivering long term results.
Let's talk about the benefits of SEO to you as a search engine
marketer, then we'll give you 5 ways to profit:
Here are just a few legitimate benefits of offering SEO services to
- Increase your sales
There's no telling how many sales you can make when you not only
can talk the talk but you can walk the walk and REALLY deliver
results. Prospects can sense there is something different about
you and your services. You are known as the one who fixes up Web
sites that don't work.
- Increase your repeat business
I learned that just because someone buys a web site, it does not
mean that they are happy with it. But if you can turn that Web
site around and make it work, then that same client may even BUY
a second or a third Web site, not to mention, buy various
promotional services. All they need to see is, that what you
do… really does work!
- Increase your referral business
What can I say, but word gets around quick! Business owners talk
to other business owners and every time you help someone out and
make them successful on the net, it's like they tell everyone
else they know. Referral business is wonderful!
- Increase your credibility
With the right training and talent, your client comes to think
of you as simply brilliant. This is not because you are REALLY
brilliant, but you just look after your client's business as if
it were your own. If your client insists that they have the best
web marketer and SEO on the planet, why burst their bubble? You
make them prosper and they make you prosper.
- Increase your confidence
There is a difference your client notices in you...right down to
your body language and that inner knowing that if I've gotten
other folks awesome results last week, I can do it again no
problem this week.
- Increase your authority I can not say enough about solid communication and managing
client's expectations honestly.
- Build Client loyalty
Let the competitor just try and steal your clients with false
promises or tricky claims. You've done a great job of educating
your client and making them web wise.
Now these things are quite profitable sounding but honestly, they
are really just fringe benefits. Lets move on to talk about real
5 Ways to Profit from SEO:
Here's how it starts
1. Stop focusing on sales and start focusing on your clients
There are so many "webmasters", web designers, graphic
artists in this business. Does it not just scare you a little
bit? Don't we have to enter into competition with other web
developers and does it not become a rat race?
Start focusing on your client's success.
Do all that you can do to make them successful. Pour all of your
talents into making their projects work. So many folks I talk to
can never stop thinking about where they will make their next
sale instead of delivering results to the clients they
ALREADY have and in so doing, you establish lifetime residuals.
Make your client successful and they will literally become part of
YOUR sales team.
2. If you're not up to speed, you better catch up fast. A
difference in your performance is a difference in your profits!
If you are not up to speed on solid SEO marketing techniques and
methods, start learning now. Take a course or study
at a live workshop, but however you do it, get your SEO skills up to
speed so you can really help people. If you can show them a
strategy that really puts dollars in their pocket, they'll put
dollars in YOUR pocket!
3. How's your batting average? How about profit sharing?
If your skills are medium to above average, why not share in the
profits yourself. I am referring to offering someone a vertical contract. This
would be a deal where you own part of the company in return for
making it successful with your SEO skills. Don't brush this off.
There are some exceptional deals to be had if you start thinking
4. Don't forget your community and charitable work.
When's the last time you helped promoting a charitable work at NO cost.
Build a site and promote it for the Literacy counsel or the
Easter Seals Society or your Local Rotary Group or your Chamber
of Commerce. Don't forget that this work will often open unusual
and even surprising doors. Help make others successful and you
will not fail. Many important leaders within your local
community will be serving on these committees right next to you!
A great way to network and meet new people and help the cause.
5. Watch the latest SEO trends and position yourself to take
The study and practice of SEO has been very good to me. Five years
ago, I never dreamed that my study of Optimization would lead to
the Internet lifestyle. I look after my clients well and
sometimes go a little beyond what some might do in the call of
duty. I have clients that pay me well for my services and
demonstrate that they care about my business. As a result of the
work I have done, I have enjoyed wonderful repeat business and
client loyalty. Referral business is the best type of business
going because it does not really involve a lot of preparation or
hard work. You know that when you arrive, that they really want
YOU to do the job because of your track record. It's wonderful
I could write a lot more but I hope you get the picture. If you have not
been enjoying good profits, a rewarding lifestyle and being
appreciated by your clients your need a plan of action.
1. You MUST be able to "deliver" and really make a difference. Do
whatever it takes to get your SEO skills and lateral thinking
skills up to speed.
2. Run a balanced business. Are you charging for what your services are
There are some folks who charge steeply and don't know how to
get the results. For gosh sakes, if you're good at what you do,
make sure you are charging well for your services. You DESERVE
fair reward if your considerable skills are helping other
business owners to prosper. (some people are afraid to charge
for their work)
Note: The ones that charge steeply but DON'T deliver may make a
few dollars initially, but they won't enjoy the customer
loyalty, the referral business, repeat business
that you do and they won't have a "customer for life"
like you will.
Don't forget to recognize and be thankful for the
progress you've already made. Be sure to benchmark your
victories but even more important, celebrate your CLIENT'S
VICTORIES too! After all, you helped bring them about.
4. Give something back to your community (with gladness). Look for
opportunities to help others who genuinely need help and avoid
those who are only after your talents to exploit them. (Trust
me, when your SEO talents and success stories increase, you'll
have strangers coming out of the woodwork to take you to dinner
and pick your brain). Proceed with wisdom.
5. You must be willing to change and take action!
Performing the way you perform now has delivered a certain
result. So if your happy with that result, carry on exactly the
same way and you should get very similar results. If you are not
happy with your results now, then you must change the way you do
Same action = same result
Different action = new results
Are you looking for new results?
Is it a time for a change of action?
Here’s wishing you the ultimate success.
About John Alexander:
John has taught onsite search engine marketing sessions to people from over 80 different countries, and he's worked as a professional in the search engine industry for years.
John Alexander and Robin Nobles teamed up together in 2002 to create the Ultimate SEO Mastery Workshop. For more information about their live, personal, hands-on workshops, please visit Search
Engine Workshops. For local SEO Community Workshops please
visit Search Engine
Academy for a Workshop located near you. John and Robin also
SEO Training Courses and John writes Free
SEO Tips daily.
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