Here are a few Questions and Answers pertaining to Search
Engine Optimization Training that we hope will help answer some
often asked questions.
QUESTION:
Where do I find the best educational resources and how can I
tell if strategies being taught will work for me. In short, how
do I know I can trust the information which is taught from a
specific source?
ANSWER:
One of the easiest ways to determine whether or not a search
engine resource is valid, is to test that resource with a few
searches and see where they rank for true relevancy. Beware of
anyone who claims to teach you true optimization skills but
cannot rank for competitive search phrases themselves. In other
words,
how will they educate you in strategies that they cannot perform
for themselves.
Make sure that when you test a phrase,
that it is fairly generic and competitive. Also be aware that if
the only place a page shows up is in Pay Per Click, then it is
unlikely that a training firm can teach you much, if they
themselves cannot be ranked within the organic search results.
EXAMPLE:
Do a search on Google.com for the phrase Search Engine
Training
In the example below you see true search
engine placement for the keyword phrase (in
red) but notice that there are other companies that
are ranking inside the black box. The companies in the black box
are in paid search -- not organic results.
Clearly, those that show up within the natural organic search
results know something about what they are teaching because it
demonstrates that they practice what they preach.
QUESTION:
How else can I know that I am learning reputable search engine
marketing skills (besides checking the rankings)?
ANSWER:
Another one of the best ways is to ask the company for a list of
people who have experienced the training program and ask them if
they enjoyed the experience?
Also take time to ask them things like:
1. Has the training made any difference to their
business?
2. Were they pleased with the skills they learned?
3. Were they confident in their instructors really knowing their
material?
4. Would they ever consider going back for a refresher course?
Ultimately, if you find that others have benefited from a
training program and if positive feedback is obtained, then
likely you will benefit from the training and will be well
looked after.
QUESTION:
How can I be sure I will be taught the most effective tricks and
strategies?
ANSWER:
Keep in mind that you should never strive for "tricks"
(which some companies may claim to teach you).
Being a skilled, professional search engine marketer is never
about trying to "trick" or "fool" the search
engines. What a responsible training program should be teaching
you is how to build high quality content, that is truly relevant
and useful to the ideal searching audience. A true search engine
marketer, should be on the same side as the search engine as
well as the searching public. Everyone wants relevant search
results on the search engines. Nobody wants to search for
something only to find Spamy, low quality content that is of no
genuine value to visitors. Search engine marketing is NOT just
about traffic and rankings. Search engine marketing is about
communicating with your real life audience in a way that results
in doing business online.
About Various Learning Styles:
Popular ways of Building Your SEO Skills
QUESTION:
What is the difference between attending a Search Engine
Workshop and building my skills through online study?
ANSWER:
Actually we try to provide something for everybody regardless of
what you preferred learning style is.
We provide for
people's different learning styles.
1.
Online Web Training
For those who want to learn search engine marketing
skills from the comfort of home, we offer online courses in a
variety of study formats. You can take a self study course and
work at your own speed or study with a live facilitator
reviewing your assignments, offering you help and answering
questions along the way. There are Beginners Courses and
Advanced courses. Online Web Training was originally the very
first set of comprehensive search engine study courses developed
and updated monthly by SEO industry educator Robin Nobles. These
courses are recognized and approved by the US educational system
and students can even choose to earn university CEUs (continuing
education units) for their studies.
For a variety of online options visit Online
Web Training .
2. Live SEO Mastery Workshops
These are primarily for people who want very
personalized, hands-on training training directly from us to
you. Students who study at our workshops, tend to be people who
want to get solid SEO skills up to speed very quickly without
reading or learning from a course for example. This is a
workshop, where we teach optimization and marketing skills as a
process. For people who are very serious about building their
skills but who need their skills in place as quickly as
possible. In addition to the 5-day Workshop, we include a
6-month mentoring program for ongoing support at no extra cost.
You
can also study for just 2-Days, 3-Days or all 5-Days. Search
Engine Workshops Home Page is here.
3.
The Ultra Advanced Symposium
These 2-Day events are for experienced professionals who attend
and learn strategies from a variety of SEO industry
professionals and include private, highly advanced strategies.
These events are generally held on a quarterly basis and a
non-disclosure statement is also required.
The Ultra
Advanced Search Engine Symposium is here.
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