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Question: What types of links hold good value? Should I focus on only trying to get links from pages with high Google Page Rank? Answer: Actually, there are some good reasons for not focusing on just high PR related links. If you are not familiar with principles of link diversity, then please read this article dedicated to Understanding the Value of No Follow Links. |
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Question:
What are some other effective things you can tell me about
link building?
Answer:
Sure, let's give you a few things to keep in mind that you may
or may not be aware of:
Question:
Can you name a few authoritative Blogs that talk about SEO
and/or link building?
Answer:
Sure, there are loads of great Blogs that are focused on every
topic imaginable including SEO, link building, content
writing, plus just about anything else you can think of. Here
are a few you can check out:
Question:
What about building out going links from one of my pages. Is
there a maximum number there that I should not exceed?
Answer:
One thing to remember is that while their are SEO influences
realized by different aspects of linking, try and build your
outgoing links so that they make sense to your readership. You
are not just building links for search engines.
100 links on a page is a good maximum. Obviously you don't
want a page that goes on forever with links.
Question:
I have heard that it can be a bad thing to "buy
links." Is that true.
Answer:
That is true. At least Google has warned about buying links on
high PR sites which we have never recommended doing anyways.
Basically, you don't want to do anything for the purpose of
"manipulating rankings." You can buy advertising
from people, but don't buy links. There really is no need to
because there are so many other strategies you can use that
won't get you in trouble.
Question:
Is SEO not all about manipulation of rankings anyways?
Answer:
I'm sure there are some that may think that way. But we
believe that search engine optimization is simply about
building high quality content that is truly relevant and
useful. Content that merits good visibility because it
satisfies the reason why the searcher searched. Google's
Webmaster Guidelines actually contains some pretty good
information too.
Question:
You mentioned that there are other easy ways to build linking.
It seems to us that it is an awful lot of work these days. Can
you share some examples of easy ways to build links?
Answer:
Absolutely. In our SEO
Training Workshops we teach students lots of
important ways to build genuine link reputation and link
popularity as well as specific strategies in more detail. But
let's give you some easy examples that really are pretty
basic, but it's amazing how some people don't think about the
basic things.
You may want to start by submitting your sites to directories, since directories do not involve search engine robots. Some directories pass more benefit back to you than others, but basically you want to get into a few directories even before the search robots come by. We do not recommend submitting to robots at all, that's another story. But the only way to get into a directory, is to submit to them because Directories will involve a human editor's review..
Question:
When you talk about links from authority Web sites, are you
referring to sites that have lots of traffic.
Answer:
Yes, lots of traffic and lots of links that are relevant to
your subject matter or topic. Remember that if you have a Web
site devoted to digital cameras you want keyword rich links
from Web sites about photography or something that is related.
A digital camera Web site will not gain much benefit from
links coming in from a used car dealership.
With your link strategy, try to stay focused on links that are
related to your subject and keep your readers in mind too.
What would your audience of readers be benefited by reading?
Anther great place to get links from are authoritative and busy Web sites, places like About.com (but you need to write very
good content of an engaging, useful nature in order to get them to link to you) and of course there are educational sites that tend to deliver a lot of value in their
links too.
Take a risk-free 7-day trial of Link Builder.
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About John Alexander
John Alexander is Co-director of Training at Search
Engine Workshops offering live, SEO Workshops with his
partner SEO educator Robin Nobles, author of the very first
comprehensive online search engine marketing courses. John is author of an
e-book called Wordtracker
Magic and has
taught SEO skills to people from 87 different countries world
wide.
John's articles can be read in publications like Search
Engine Guide, WEBpro
News and many others.
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index of search engine marketing articles
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