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Using Google Insights for Evaluating Brands  (Video)

By John Alexander

One of the cool things that Google has introduced is called Google Insights. Insights for Search is available in 39 different languages. It includes a forecasting feature for some queries based on "an extrapolation of the historical trends and search patterns." The latest innovation also helps you visualize various changes, trends so you can watch and explore how search interest changes over time in different locations.

Here is a short video demonstrating how you can use Google Insights for examining and evaluating brands.




Google has put together an excellent series of videos and support section to help you understand all that Google Insights can be used for. 

Aggregated data from Google's search logs is available back January of 2004. However, data may not be available for some search terms. The data for other Google properties (including Product search, Images, and News search) is available from January of 2008. 

For more detailed help with understanding how Google Insights works, visit their support page.

Also be sure to check out Google's Official Blog.

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