How successful is your online business? Are you achieving the
monetary rewards that you'd hoped to achieve when you set up your Web site?
If not, you may have fallen prey to one of five common
misconceptions to achieving success with an online business.
Misconception #1: If you put up a Web site, people will
come. Regretfully, this is far from the truth. Competition is fierce on the
Internet, and you must learn how to compete in order to have a successful
online business. Putting up a Web site is the first step, but doing nothing
more will ensure your site's failure.
Misconception #2: Amateur promotion will render
professional results. Many people believe that they can purchase a handy dandy
software program that will submit their sites to 999 search engines and
directories, and their promotion efforts are over. The truth of the matter is,
the majority of the traffic to most Web sites comes from the major search
engines and directories, so submitting to 990 other ones is simply a waste of
time and won't bring you any success.
Misconception #3: Submitting your site to the major
search engines and directories is all you need to do. Wrong. Think of it this
way: there are 10 search results per page for most of the engines. Most people
won't go through any more than three pages of search results before giving up
and trying another search. So, only the top 30 rankings really matter. If your
site is #3,429 out of two million results, how much traffic do you think you'll
get?
Misconception #4: META tags are the key to success with
the search engines. Truthfully, very few of the major engines even look at META
tags any more. So, sticking META tags on your pages won't bring you traffic and
sales.
Misconception #5: The key to success on the Web is
achieving top 10 rankings for keywords that are important to your business.
This way of thinking is outdated. Instead, the key to success on the Web is
bringing in extremely targeted traffic that converts to sales. You can have all
the #1 rankings in the world, but if the rankings don't convert to traffic that
ultimately converts to sales, your Web site will never be a success.
If you're ready to activate your Web site for success, why not
take advantage of simple but powerful insiders' strategies that mean genuine
business. The good news is that you can learn these strategies through
step-by-step, personal instruction at the Ultimate SEO Mastery Workshop to be
held in New Orleans on September 9-11. For more information, visit
http://www.searchengineworkshops.com,
or contact Robin Nobles at robin@searchengineworkshops.com.
Robin Nobles teaches 2-, 3-, and 5-day hands-on search engine marketing workshops in locations across the globe (SearchEngineWorkshops.com) as well as online SEO training courses (OnlineWebTraining.com). They have recently launched localized SEO training centers through SearchEngineAcademy.com, and they have expanded their workshops to Europe with Search Engine Workshops UK. They have also opened the first networking community for SEOs, the Workshop Resource Center (WRC).
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