Have you ever
thought of your SEO work as being sort of "hit and
miss?" I mean often, people will say that they just are
not quite sure about when to make and edit or change to their
site or pages.
As you know there are dozens of important on-page and off page
influences that work together towards building relevancy.
Title Tags, Heading Text, Link Text, Keyword proximity,
keyword prominence, LSI influences, Link reputation, Link
Popularity plus loads of other attributes and elements to all
keep in mind.
Here is the
important thing to keep in mind for the future and one of the
most valuable things you will learn about in depth in the
future. The reason I say in the future is because many people
seem to need to wait until the future before they are ready to
prepare themselves for what's coming next. By this I mean,
people are afraid of what they don't understand and sometimes
we would rather just not think about it. This mentality is
sort of like being thrilled to get a number 2 ranking or a
number 1 ranking, seeing the business begin to boom and money
begin to roll in. But somewhere in the back of your mind you
may think to yourself, "I wonder how stable my rankings
really are?"
Then some people will have convinced themselves that they are
indeed "very stable" because of huge linking or
other influences they have been working hard on over the
years. You have it made in the shade because you feel very
confident and think you know how stable your Web site is. Have
you ever met someone who is afraid to edit something on their
Web page ranking in number 1 spot for a money phrase? How do
you think that sounds? Is it "smart" not to touch a
number 1 ranking page that is making you a lot of money? The
answer depends totally on your approach to SEO. If you feel
like you are a "hit and miss" type of optimizer,
then the answer is YES, very smart to leave it alone.
However, your SEO understanding takes into account much higher
levels of "exactness" then you will have much less
fear about editing your page. This is the element I wanted to
talk to you about that I think is missing from most
optimizer's vocabulary...."exactness."
How can you
add exactness to your
SEO Work for not only now but also for the future?
While it is true that everything occurs for a reason (even
those strange abnormal occurrences you might see sometimes
that seem to defy explanation) have a reason behind them.
Traditional SEO teaching from various sources carry lots of
concepts that people just seem to take at face value but
without ever any real depth of explanation.
How can you measure SEO influences one element at a time?
The
point here is that "you can't." At least not
accurately.
For example how many characters should be in a Title tag?
Exactly how many characters should be in a description tag?
Exactly how many characters should be in a Keyword tag?
Exactly where in the Title tag does keyword prominence need to
be to get perfect results?
Exactly what should your keyword density be for Google?
Plus dozens of other measurable influences.
If this is the type of research you are familiar with then you
need to be aware that none of these questions can be answered
properly by viewing them as stand alone influences. It cannot
accurately be done because you need to be able to measure them
all at the same time for all of your specific competitors
too.
If you want to gain the most powerful "exactness" in
a competitive marketplace, it quickly turns into a mathematician's
nightmare trying measure all of these influences for all of
your competitors even just for a single key phrase. Also
remember that to answer any of these questions with any kind
of accuracy it totally depends on the keyword phrase and the
industry.
So many people don't understand that every keyword phrase is
"graded on a curve."
I only mention a few of the elements and challenges here to
help you understand the truth behind what you need to do to
get much more exactness into your SEO skills. The good news is
that it does not have to be a nightmare (even if you are not a
mathematician) to get much more exactness into your high
performance strategies. I'll tell you why in a minute.
But let's talk about what the benefits of you possessing that
exactness in SEO first:
How would it sound if you had the ability to:
-
Optimize
a page based only on changing what truly needs to be done
(Save hours on guesswork)
-
Be
able to truly identify for certain how "stable"
your top rankings are considering all competition. (Peace
of Mind)
-
Be
able to recognize any threat to your top ranking page
(long before any danger of being blindsided)
-
Be
able strengthen exactly whatever elements you need to (to
eliminate any threat)
-
Be
able to quickly identify any opportunity to overtake a
competitor (with exact knowledge)
-
Be
aware of all of your top competitors weaknesses and
strengths (exactly)
Just a few
pretty nice benefits to take hold of. There are still more
yet.
So how do you get this type information without it taking
weeks or months working with a team of math experts?
You now get 1. SEO Recon for exact
competitive intelligence
2. SEM SCOUT for exact theme building
3. SEO Sniper for advanced keyword
research
Check out the complete SEO
Recon software suite from Michael Marshall
for only $97 a month with Coupon Code: smart-ai
Want to take hold of an extremely scientific approach to SEO?
It's different.
It's a step up in the way you'll begin to
observe and handle your competition.
It will change the way you feel about the stability of your
Web site with a new confidence in accuracy.
It will also eliminate hour of wasted time and guess work.
Here is something you may want to give a little bit of thought
to.
The question we often hear people ask is: "How do I know
which seminar or class to attend when so many of the Gurus and
SEO experts seem to
disagree with each other's teaching?"
At Search Engine Workshops and our local Search Engine Academies, we
take a significantly different approach toSEO skills
training. We believe that SEO skills training should be exactly
what is implied. No hidden agendas or no sales pitches.
In the
last 7 years we have been teaching, we have not had
conflict or confusion because we research everything before we
teach it. If a student is going to invest time and money into
skills training, then that training should be thoroughly
focused on search engine marketing skills training. There are
some good tools worth knowing about, but we believe in
teaching the skills because as you focus on skills it
separates you from reliance on tools. Any tool is only as good
as the individuals responsible for keeping it up to date. The
other thing that we include that is different than most
training companies, is a 6 Month Mentoring Program for each
participant. It is not an extra $1000 or $2500 bump or upsell.
We include the 6 month mentoring program as part of your
training at no extra charge.
What are the results of focusing on building your skills in
small focused hands-on workshops followed with a 6 Month
Mentoring Program?
The results are that Workshop students experience a
very high success ratio.
How are
Search Engine Workshops different from the same old trade
shows?
The way that
our Workshops are significantly different is that we focus on
teaching the trainees how to build genuine relevance for high
quality content that not only ranks well visibly, but also
satisfies the user search. Rather than a typical seminar where you sit and listen to
others talk all day, we include hands-on on drilling, exercises
and practice and ongoing mentoring after class is over.
The result is long term stable rankings without the need for
stress or trying to reverse engineer algorithms.
If you are tired of chasing algorithms and tired of only
temporary boosts in performance, it might be time you gave
your local Search Engine Academy a try. If you tired of
hearing the same old strategies regurgitated or are relying on
the same things that may have worked 2 or 3 years ago, then
perhaps you'd enjoy learning something that is up to date and
new. Something that'll set your sites a little higher. But
most of all, something that WORKS!
How new? Let's put it this way.
We continually update our
Workshop materials with the very freshest skill building
information and often are adding new things each month. If you
studied with us even 1 year ago, there have been many new
things added since then.
If you think you'd like to
attend one of our live hands-on workshops, here
are our upcoming dates.
Are you interested in new SEO Recon Case Studies? Maybe you
just want to fine tune your skills.
Regardless of where ever your needs are at, we have some
extraordinary information for you.
Read some of the recent student
comments about the value of SEO skills and what it is like to
experience a Workshop as well as their success stories as they
apply the new skills they learn.
About John Alexander
John Alexander is Director of Training at Search
Engine Workshops offering live, SEO Workshops in Canada,
the United States, Australia and Asia. John has taught small
groups of business owners from over 80 countries world wide
and writes article for Evan
Carmichael's Entrepreneur Blog and many other
publications including Search Engine Guide, REALTORS Magazine,
Small Business Advisor Center and others. John is author of
the Free
SEO Tip of the Day, with hundreds of basic, intermediate
and advanced SEO tips which are e-mailed one each day.
