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 An Easy way of Link Building for your Web site's Link Reputation and Popularity.

By John Alexander

There are many advantages to building news stories and just one of those
advantages is that search engines treat news as syndicated content. Search
engines do not treat news as "duplicate content" because news is meant to
be duplicated through syndication.

The search engines do understand syndication (especially when it comes to
real news.)

News is 100% white hat, regardless of how many news sites or feeds or Web
pages that a story gets published on. In some case, when you get a news
story published, it will get picked up by hundreds of other media outlets too.

But remember the old rule about everything in moderation when link building?

You always want to build links slowly and in a natural way (which is true for
most aspects of SEO or increasing your pages visibility in search rankings.)

But when it come to working with news stories, you have a huge advantage that
allows you to get hundreds or even thousands of good links, within only hours
(and with no danger of penalty.) This is because news is meant to be syndicated.

Having several hundred media sites feed your news stories out to editors and
publishers can result in huge traffic spikes as well as increased link reputation
that will never be penalized, assuming you are doing things the right way.

News is something that is always changing. It's always fresh. Sometimes, for
example you'll see on Google news that a story was just published 5 minutes ago
or another story published 12 minutes ago etc. Then if you look further in the
results, you see additional links that may say 125 new articles (on that same
topic) or maybe 770 more articles on the other topic.

If content published in more than Web site is considered "duplicate content" here
is an above board way that is fairly easy to build effective links, without the
the stress. Learn how to write and publish news and you have a huge advantage.

Remember, this is not just about writing any type of content.

It needs to be considered either real world hard news or else valuable newsworthy content.
There are many different ways to put your news content out to editors that are
free. There are some paid services that are well worth the investment too.

Remember that once a story gets published somewhere, that link back to your Web site can
be priceless. In some cases, even once the traffic spike dies down, you will still have your
press release showing up in search engine results even years later.

Some publications may send your story out to to their subscribers and if your news story is
popular, it can spread extremely quickly all across the Internet. Consider the impact of your
story going out to even just one source that may have 200,000 to 500,000 subscribers.

There are many other ways to build powerful link reputation, without the stress too, this is only
just one way that works extremely well.

Do you want to learn more? 
Drop by the SEO Workshop Resource Center for instructional Webinars on the topic of working 
with SEO and press releases.

About John Alexander
John Alexander is Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses. John is author of
an e-book called Wordtracker Magic and has taught SEO skills to people from 87 different countries world wide. John is also Director of Search Engine Academy with localized Search Engine Academy training centers where the Complete SEO Mastery Workshop and 6 Month Mentoring program is taught locally to business owners and individuals in communities across North America and Internationally in Asia

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