There are many advantages to building news stories and just
one of those
advantages is that search engines treat news as syndicated
content. Search
engines do not treat news as "duplicate content"
because news is meant to
be duplicated through syndication.
The search engines do understand syndication (especially
when it comes to
real news.)
News is 100% white hat, regardless of how many news sites or
feeds or Web
pages that a story gets published on. In some case, when you
get a news
story published, it will get picked up by hundreds of other
media outlets too.
But remember the old rule about everything in moderation
when link building?
You always want to build links slowly and in a natural way
(which is true for
most aspects of SEO or increasing your pages visibility in
search rankings.)
But when it come to working with news stories, you have a
huge advantage that
allows you to get hundreds or even thousands of good links,
within only hours
(and with no danger of penalty.) This is because news is
meant to be syndicated.
Having several hundred media sites feed your news stories
out to editors and
publishers can result in huge traffic spikes as well as
increased link reputation
that will never be penalized, assuming you are doing things
the right way.
News is something that is always changing. It's always
fresh. Sometimes, for
example you'll see on Google news that a story was just
published 5 minutes ago
or another story published 12 minutes ago etc. Then if you
look further in the
results, you see additional links that may say 125 new
articles (on that same
topic) or maybe 770 more articles on the other topic.
If content published in more than Web site is considered
"duplicate content" here
is an above board way that is fairly easy to build effective
links, without the
the stress. Learn how to write and publish news and you have
a huge advantage.
Remember, this is not just about writing any type of
content.
It needs to be considered either real world hard news or
else valuable newsworthy content.
There are many different ways to put your news content out
to editors that are
free. There are some paid services that are well worth the
investment too.
Remember that once a story gets published somewhere, that
link back to your Web site can
be priceless. In some cases, even once the traffic spike
dies down, you will still have your
press release showing up in search engine results even years
later.
Some publications may send your story out to to their
subscribers and if your news story is
popular, it can spread extremely quickly all across the
Internet. Consider the impact of your
story going out to even just one source that may have
200,000 to 500,000 subscribers.
There are many other ways to build powerful link
reputation, without the stress too, this is only
just one way that works extremely well.
Do you want to learn more?
Drop by the SEO
Workshop Resource Center for instructional Webinars on
the topic of working
with SEO and press releases.
