Next, let's talk about a few
ways to help improve your response rates. If you want to
increase your response rate to permission based e-mail
mailing, it's not hard to do. Mostly it has to do with your
writing style. But once again copywriting for e-mail
communications differs from everything else.
A couple of Ground Rules:
What we said in the last
article was to write your e-mail copy "for
voice."
But for this article we'll give
a few ways to do that. When you write for voice, you want
to speak with a writing voice, that delivers up the dialog
exactly the way you would, if you were talking to your best
friend. It is best expressed as your most natural voice or to
write the way you speak to a friend. This will take a little
practice but like anything else, you'll get better and better
at it. In a minute we'll talk more about the importance
of your writing style.
Here's The primary e-mail
marketing tip - for a greater response rate
If you want to improve your
response rate, the single most important thing to remember, is
to only offer advice that you offer to a genuine friend. If
you are writing just for the sake of making a dollar, you'll
never really develop a long term relationship with thousands
of readers. In other words, offer something of value and your
readers will appreciate you. Practice writing for voice and be
yourself, they'll get to know you. But remember that if you
don't really have much to offer or if you start pitching sales
for junky products, you won't ever have much of a subscriber
base. I'm saying it because it needs to be said, focus on
things you know have genuine value. Buy them yourself. Test a
product out.
See for yourself if something is really true before you ever
recommend it to your readers who have given you their trust.
7 more Tips for improving E-mail Response Rates and Improving Your
Writing Style:
When you write to your
reader, although you know you could have thousands of
people reading your communication, always speak to the
individual in singular as opposed to plural. Personalized
communications that are genuine flow much more nicely that
speaking to a group.
Example: I hope you enjoyed reading this month's
newsletter
Rather Than: I hope everyone of you has enjoyed reading
this month's newsletter
Learn how write verbose or
descriptive dialog. Be expressive but be yourself. Work in
the benefits of a product you are describing. Offer your
thoughts or any insights use natural phrasing that makes
it clear exactly what you are saying.
Poor Example:
Be sure to download a copy of this new e-book.
It is pretty incredible!!!
Better Example:
Guess what? I have never met the author of this e-book
before.
But I'll give him credit...he is not pulling any punches.
You certainly
won't hear anybody else talking these things, but after reading it.
I'd say I agree with 95% of it. The e-book is free too!
Instead of writing "to
impress" which many tend try to do out of habit, you
are writing to communicate. Make it very easy to absorb.
Speak in a way that makes your value added points very
clear.
Example: If you've ever had writers block, or if you have ever
been faced with a blank page, then here's
a great way to start.
Watch for opportunity to
accent the benefits especially. If you are offering your
opinion or a review of something, don't hesitate to give
both sides. People value your advice and look to hear some
bad with the good.
Example: Talk about the good and the bad
Here is a cool little gimmick my wife purchased yesterday.
You can use it to charge up a dead cell phone using just 1
AA Cell battery. Sure enough it works well and charged my
phone in under 90 minutes. Only drawback is you can only
charge your phone once. So if you take it on a long trip
you may want to take along at least a couple of batteries.
Remember that if you are
doing a series of articles or tips or newsletter using an auto-responder,
you deliver your messages over a series of sequential
communications. Writing in this fashion is not only
effective because it can be digestible in smaller bites,
so to speak. You also can build some anticipation if you
do a little foreshadowing to close one message by letting
the readers know what's coming up next.
Example: (In closing)
That's about it for this week's Insurance News, but next
week watch for the 5 most common oversights that people
make when dealing with insurance companies. Next week,
we'll show you the most important things you need to be
aware of when purchasing insurance.
Also remember that you can
insert short little personal communications between
messages. By doing this, you give your readers the
opportunity to call you, or ask a personal question.
Everyone, knows that they are getting an auto-response
message, but the important thing is, if you write these
well, people still will respond. Remember a relationship
should be 2 way communication, so give your readers a
non-threatening reason to contact you if they want.
Example:
Day 1 - The Newsletter goes out to the new subscriber.
Day 2 - Nothing
Day 3- You set up the following message (personalized to
call them by first name)
Hi Gary,
It's John Alexander here. I just wanted to personally
welcome you to our newsletter.
We'll be sharing some great information next weeks and
months in our Free
SEO Tip of the Day. In the meantime, welcome aboard.
Don't hesitate to write if you have any questions.
Best regards,
John
------------End of Example-----------------------
What else goes into the
e-mail marketing success mix?
Newsletters
Tips
Success stories
Case studies
Testimonials
High value information
Just about anything that is useful but you want to keep
the full focus on offering value to your readers.
Offer the best value and be totally uncompromising about
how you care for your readers. Your readers will know the
difference between you and the average flim flam artists
out there because of the heart you put into your
communications.
Use powerful permission based
e-mail marketing to build relationships for life. Remember
that it does not take long to set something up in an automated
system where everything is easy to access online.
If you have not tried this free demo out in a while, here's
why you need
to give it a test drive again.
There is some incredibly
powerful new features that are being built into Aweber
(that were not available before.)
While I've outlined a few
features (I have not told you about any of the newest
analytics that you get now.
I realize that most
professional businesses may already be using some type of
e-mail marketing system. But if you have not taken that step,
the easiest way to see the impact for yourself, is to take a
free test drive.
If you think you've seen the Aweber system before -
it's time to have a second look.
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When you enter the test drive above, it is a demonstration of
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only use your information so you experience the demo for
yourself.
