Clickfraud - Is really a crime of pure
"fraud" plain and simple
Perhaps you've
experienced it first hand? Okay, let's first define what
"click fraud" is first. Overture
defines it as clicks not conducted in “good faith”. Google,
on the other hand terms it as “malicious” or
“artificial” clicks.
Another definition could be: The systematic act of stealing
money from PPC (Pay Per Click) internet search
engine/marketing campaigns via human or automated means by
synthesizing clicks.
Clickfraud is reported to be as high as 30%. Some sources have
said that it is even much higher.
The term "Clickfraud"
may sound like a buzz word these days but it's really a crime
of "fraud" pure and simple. The crime is that
someone may be just clicking on your PPC campaigns for the
purpose of draining your wallet. We all know the ever
increasing price of paying for certain keywords and the last
thing you need is a competitor someone repeatedly clicking on
your pay per click links (for whatever reason).
The reason you are
running a campaign is to attract genuine business. Many people
have no idea of the implications of clickfraud or how much it
is affecting you but the fact is that someone who is engaging
in clickfraud is actually stealing from you. You can imagine
the impact this can have on competitive businesses that may be
paying upwards of $6.00 to $10.00 per keyword. Some industries
are paying even much higher rates for certain keywords than
that. The previous challenges with trying to stop clickfraud
are that you must be able to prove where fraudulent activity
is coming from.
Just a few of the things that come into play include:
-
click behavior
-
click timing
-
location
-
IP address
-
proxy
detection
-
double
clicks
-
robot
detection
-
cookies
-
click volume
-
plus more
Important
Questions to consider:
-
How can you
possibly pin down the exact time when the crime is
occurring?
-
What would
possibly alert you that clickfraud is occurring right now?
-
What type of
follow up would be necessary to get it stopped?
Finally - Someone's created
A Watchdog Solution to Clickfraud.
Let's talk about a
smart system which acts as your watchdog. With this system, every
single click is assigned to one of three risk groups.
In simple terms,
-
low risk
clicks are "legitimate"
-
medium risk
clicks trigger "potential fraud"
-
and high risk
clicks are flagged with a high probability of
"fraud."
But even more
importantly, this system will flag a click as high risk under
conditions like:
-
Anything over
one click from an IP address in under two hours
-
No JavaScript
turned on (a potential Robot Click)
-
No cookies
turned on (a potential Robot Click)
-
Clicks from
high risk countries (we know who they are)
-
Click from a
"known" anonymous proxy server.
-
Clicks from
users with an "unknown" operating system
This system
delivers:
-
instant e-mail
alerts sent to you as soon as the system detects an
increase in fraudulent clicks.
-
automatically
generates detailed but user friendly reports to give you
the details
-
produces
automated fraud refund requests
-
you get
immediate access to a rapidly expanding blacklisted
database as a resource.
-
plus many
other features.
Okay, are
you ready to start? Are you ready to take a stand against
Click Fraud?
The name of this system is called Click
Sentinel and all it
takes is just five minutes. Are you ready to get the evidence
you need to process a refund claim and get 30, 40 or even 50%
of your PPC advertising dollars returned to you?
Be sure to take
the tour to see all of the benefits and features.
www.clicksentinel.com/moreinfo.html
Wishing the
very best of continued online success.
