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Image Alt text attribute - Video Tips from Matt Cutts

By John Alexander

Update December 6, 2007:

In our past SEO Tips of the Day, we have tried to encourage readers not to over do keyword rich text in the Alt Text Attribute. We have always taught students that each and every tag, element or attribute should be used in the exact manner for which it was designed for. 

The purpose of image Alt text is to accurately describe the image. Can you use keyword rich text to describe the image? Absolutely. But this does not mean keyword stuffing the image alt text attribute with multiple keywords. Instead you want to accurately describe the image with a keyword rich phrase.

Recently Matt Cutts published a short video discussing the proper way to use the image alt text attribute. 

Please turn up your sound and watch the video of Google engineer, Matt Cutts below:



Continuing with that strategy is still viable. The major engines don’t consider the contents of ALT text now, but that doesn’t mean they won’t six months from now. Always remembering the “basics” is one of the best strategies to follow.

A few other ALT Text Tips . . .

  1. The purpose of image ALT text is always to describe the image for the benefit of anyone who uses the Web with images turned off and/or for those who are using readers to read the contents of a Web page out loud. 
  2. Use your descriptive keyword rich text in ALT text on the page – but use moderation.
  3. Don’t use text that is not relevant to the image. 
  4. Never keyword stuff.  

Be sure to visit Matt Cutts Blog from time to time for more new video tips which he will be adding.

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About John Alexander
John Alexander is Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses. John is author of
an e-book called Wordtracker Magic and has taught SEO skills to people from 87 different countries world wide. John's articles can be read in publications like REALTOR Magazine, Search Engine Guide, WEBpro News and many others. John is also Director of the Search Engine Academy with associate educators located in communities across the country.

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