Have you ever wondered what types of strategies the top search
engine optimizers use for their own sites or the sites of their clients?
In an industry like the search engine industry, where no one can
possibly know everything, it's important to learn from trusted experts in the
field. So for this article, I interviewed some of the best SEOs in the
business in an effort to share their winning strategies with you.
Important facts about these tips
Please remember that these tips aren't necessarily the
fundamental strategies that should always be used when working on a Web page,
such as including your keyword phrase in your title tag or capitalizing on
headline tags or link text. Instead, many of these tips are meant to be applied
to the top of the basic strategies in an effort to give you an edge over the
competition.
Also, these tips aren't in any particular order of importance.
The first tip in any category isn't necessarily the most important, and the
last tip certainly isn't the least important.
I've identified each tip with the SEO who wrote it. Then, at the
end of the article in alphabetical order, I highlighted the various SEOs who
participated in this article, along with brief information about their
qualifications.
Enjoy these tips from some of the best SEOs in the business!
Basics
* Stick to the basics of search engine optimization for your
existing Web pages (i.e. optimized titles, header content, keyword density, the
order your text is presented in the code, etc.), before you move into
supplementary techniques like doorway pages, doorway domains, and the like. The
odds are that if you have not mastered the basic skills to optimize your
existing Web pages, you are not going to be able implement supplementary
techniques successfully. (J.K. Bowman with Spider Food)
* My advice to everyone is always to remember the basic, simple
things that have not changed rather than get lost in details that may change on
a regular basis. I find that even very advanced people sometimes need a
reminder of the basics to see the forest from the trees. (Danny Sullivan of
Search Engine Watch)
Content
* Focus on building useful ""research content." Remember that the
Internet is constantly being used for all types of research. Take advantage of
this and develop content that will appeal to the people who are doing the
research. What is it that people want to know? People are looking for "how to"
articles, "inspirational" articles, reference material, financial advice,
technical advice, comparison charts, phone numbers, historical information,
serial numbers, and the list goes on and on. Don't just do up a general page on
a topic. Do a little research. Talk to some real people and see what it is that
fascinates a specific group. Look for a newsgroup and see what they talk about.
From your research, try checking a few keywords in WordTracker. From
WordTracker, you can discover trends that people are using to conduct research.
If you have a garden center online, perhaps you'll want to build a content rich
doorway page that offers detailed blue prints for building a birdhouse or an
article on "How to attract hummingbirds to your garden," etc. If you have an
online jewelry store, perhaps you'll want to offer articles on how to determine
the real value of a diamond or a tutorial on Victorian gemstones. (John
Alexander with Search
Engine Workshops)
* If your site makes heavy use of graphics and has no
substantial real text content, this will severely impact your ability to get
good search engine listings because there is nothing for the search engines to
read when they index your Web site. You should consider redesigning some of
your pages to include real text rather than graphical text. (Paul Bruemmer with
Web Ignite)
* Customize content for each page. Every URL is a potential
entry point. Keep content in the header tags focused and terse. Simplicity is
so important in search engine optimization. (Marshall Simmonds with
About.com)
* Use cgi-based date scripts to keep the site fresh. (Ginette
Degner with ServiceBrokers.com
and Search
Engine Workshops)
Directories
* Proper submission to the major directories is critical. One of
the most significant changes in search engine marketing in recent years has
been the rise in popularity of human-reviewed directories and catalogs like
LookSmart, Yahoo, and Open Directory. Some search engines prominently display
directory listings for many popular searches. MSN is a prime example. Some of
the other major engines also list directory results prominently, or at least
emphasize them in various ways. You can recognize directory listings since they
are often called "Web Site" results rather than "Web Page" results. Once you
submit to a directory, it's difficult to go back and correct mistakes later.
Some of them like Yahoo and LookSmart charge you for the privilege of simply
being reviewed for inclusion. Therefore, it's of utmost importance to get it
right the first time. (Brent Winters with FirstPlace Software)
* Get listed with the human-powered directories of Yahoo,
LookSmart and the Open Directory. If this is all you do, you'll get plenty of
traffic. All either get lots of visitors or "power" other sites that get plenty
of visitors. In addition, getting listed with them helps crawler-based search
engines locate your site and perhaps help it rank better, because of the link
importance these sites provide to you. (Danny Sullivan with Search Engine Watch)
Diversify
* It's important to experiment and diversify your optimization
strategies. The algorithms of each engine change frequently to keep content
fresh -- so should your techniques. It is important to abide by all the rules
and regulations as set forth by the engines to avoid spamdexing. (Marshall
Simmonds with About.com)
Due Diligence
* First comes content, then optimizing your pages for the search
engines, checking your HTML code, etc. Next comes the submission of your pages
to the search engines. Possibly resubmit your older content, depending on
ranking and various other factors. (Introduce at least some minor changes
before you do.) Follow the rules of the craft. Later, check your logs daily.
Learn how to recognize search engine spiders to see if your submissions were
successful. Check out all search engine generated hits to determine: a) your
ranking, b) what people are really searching for and finding you under -you may
be in for a surprise or two on that score. (Ralph Tegtmeier, a.k.a.
Fantomaster)
* Read, read, read - learn the trade from scratch. Test out
stuff - your mileage may vary immensely from the gurus' -every Web site is
different, or, at least, should be. (Ralph Tegtmeier, a.k.a.
Fantomaster)
Frames, JavaScript, and Dynamic Delivery Systems
* Framesets need NOFRAMES content added to the FRAMESET section.
Also, sites using frames, image maps, or JavaScript navigation do not get
properly indexed by search engines because the frame containing links to other
pages within the site gets overlooked. A remedy for this is to create a
redundant set of text links in as many of the frameset component pages as is
practical, such as at the bottom of your main content page. (Paul Bruemmer with
Web Ignite)
* Build crawler-friendly. Avoid using frames or dynamic delivery
systems, and ensure that you have good internal linkage between your pages.
(Danny Sullivan with Search Engine
Watch)
* Consider putting your JavaScript in external files. This also
will streamline your source code and make your pages load faster and more
search engine friendly. (Bill Gentry with
Look Sharp Designs)
Keywords
* Know what you want to be found for. You should know the top
two or three terms that are most important to your Web site and have
incorporated them into a 25-word description that doesn't use marketing hype,
which can then be submitted to human-powered directories. You should also know
a list of the top 10 to 100 terms you'd like to be found for and ensure that
you have pages within your Web site with good, solid content for these terms to
please the crawlers. (Danny Sullivan of
Search Engine Watch)
* Don't make the mistake of picking the wrong keywords. Nothing
is more disappointing than taking the time to achieve top rankings and then
seeing no increase in traffic from all your efforts. Also, don't pick keywords
that are too popular or broad like "games" or "entertainment." You'll not only
get visitors that are far less likely to buy your product, but the amount of
work needed to gain that ranking will not be worth the trouble. You'll then
join the ranks of misinformed critics screaming "search engine optimization
doesn't work - don't waste your time!" SE optimization works and works well, IF
you take the time to do it right. (Brent Winters with
FirstPlace Software)
* Research your search phrases. If you can, also check your
referrer logs or other traffic tracking program to help you. If you don't have
referrer logs, install a traffic tracking program such as Web Trends Live on
your site and let it gather stats for you for a couple of months before you
decide on your search phrases. A program such as this or your referrer logs
will tell you which search phrases are currently bringing you search engine
traffic. You might want to use some of these for your optimization, since you
already know that people find you using these. Then, check your rankings for
the search phrases that you researched from WordTracker, or other search phrase
research tools, as well as those from your traffic tracking program or referrer
logs. I suggest this because you may find that you are already doing fairly
well with some phrases and you may not want to mess with those. (Bill Gentry
with Look Sharp Designs)
* Build focused pages around "real world" queries. Use phrases
exactly how they are typed into a search engine, such as "How can I" and "Where
can I." You will notice that sites with FAQ pages like this can end up
garnering an awful lot of top placements and traffic. (Ginette Degner with
Service Brokers)
* Searching for the key phrase in Yahoo and noting the Yahoo
Categories returned can suggest key themes and words useful to the site for
optimization as well as showing the quantity and quality of the competition.
(David Johnson and Annam Manthiram with
Position Research)
* I like to thoroughly explore all possibilities when
researching keyword phrases. I like to think of keyword phrases as "fuel" for
specific topics. After much study using a resource like WordTracker (one of my
favourite tools), I like to identify several "high performance" keyword
phrases. Then I try not to simply settle for the first ideas that come to mind
for how that topic might be employed. I try to "think outside of the box."
Learn to develop topical content with a unique spin on it, always keeping the
visitors in mind. In a nutshell, understand your visitors' demand for useful
topics and then give them what it is they are seeking. Focus should not just be
on how to get tons of general traffic to a page. Use page optimization
strategies to create useful pages with content that is "in demand" by a target
audience. When you start thinking this way, it has a wonderful compound effect
on making actual sales or achieving your site objectives. Isn't this why you
started a Web site in the first place? (John
Alexander with Search
Engine Workshops)
* Check log files for user country location and most often used
keywords in search engine search. This may demonstrate the need to offer the
site in another language (or to provide a link to Alta Vista's Babelfish or the
Lycos equivalent) if there are a lot of hits from another country. Knowing the
keywords used to arrive at the site helps to decide on variations and changes
to the site theme. (David Johnson and Annam Manthiram with
Position Research)
* Did you know that the KEI Factor used in WordTracker is an
excellent guideline to follow? According to WordTracker, an excellent keyword
phrase has a KEI (Keyword Effectiveness Index) of 400+. Are you having trouble
finding appropriate phrases with high KEI factors? Try using one single word
(appropriate for your site) in the "comprehensive search" feature. I very often
extract excellent phrases with a KEI level well into the thousands or even into
the hundreds of thousands. Always ensure that the search phrases you select are
solidly related to site content. (John
Alexander with Search
Engine Workshops)
Link Popularity
* Submit to link popularity-based engines LAST after you have
had a chance to build your inbound and outbound links up. (Ginette
Degner with ServiceBrokers.com
and Search
Engine Workshops)
* Examine your internal link structure carefully. Even for large
Web sites, to the extent that it is possible, you want every Web page linking
to every other page. Complex linking structures will work to your disadvantage.
(J.K. Bowman with Spider Food)
* Build links. Search for the top terms you want to be found
for. Review the sites that come up. Visit those sites and ask the
noncompetitive ones if they'll swap links with you. These sites are important
because the search engines themselves are telling you they are important, by
ranking them highly. That means links from them can help you in link analysis
systems. It also means that if these sites get visitors, you may get visitors
who follow links out of them. (Danny Sullivan with
Search Engine Watch)
* Link exchange with other like sites, and be sure to interlink
your pages. (Rocky Rawstern)
* Develop your inbound link popularity the old fashioned way,
one link at a time. An investment of just 10 minutes per day to this with a
personalized e-mail to Web site owners of similar and significant sites will
produce immediate results. And you will never have to worry about the risk
associated with link popularity programs. (J.K. Bowman with
Spider Food)
* Upgrade your site to an info hub by offering prime outgoing
links - such as a search engine portal. This will help boost your site's
ranking with the search engines. Contrary to popular opinion, linkage counts
both ways, incoming and outgoing. Check out this free distributed search engine
portal: http://searchenginebase.com/. The signup page is here:
http://searchenginebase.com/sbfreeportal0.html. Link to lots of useful sites
not directly competing with yours. Request reciprocal links. Create more
domains and interlink them all. Avoid mere link farms - there's a ongoing
witchhunt targeting those currently. Also, check your linkage regularly. (Ralph
Tegtmeier, a.k.a. Fantomaster)
Make it a Game and Have Fun!
* Make a game of it. I like to akin SEO to playing chess. It's a
matter of thinking three steps ahead of your competition. For those who do
this, the nip and tuck battle for the #1 spot can be quite fun. In fact, it's
addictive! So, when you think about SEO, don't just think about it in terms how
much money you might make. If you truly become interested in the art and
competitive element of search engine optimization, you will be incredibly more
successful. (J.K. Bowman with Spider
Food)
Newsletters, Forums, and Lists
* The best thing you can do to help your search engine efforts
is to stay informed via newsletters and forums. Some of those will cost a great
deal of money, and others will be free, but staying informed of search engine
developments is important. (Brett Tabke with
Webmaster World Forums)
* Participate in discussion forums. Promote on Usenet via your
sig file if you can answer (or ask) questions in areas you are either
proficient or at least interested in. Contribute to mailing lists. (Ralph
Tegtmeier, a.k.a. Fantomaster)
Online Marketing
* Generate lots of fresh, useful content. Keep your blatant
marketing activities on economy drive (pardon the pun), be subtle about your
promotion. People will notice, and will favor, less dumb hysteria, more
openness, and honesty. Admit to mistakes if you make them (as you're bound to),
but don't cringe and don't give the impression of reacting self-assertive or
selfdeprecating for the heck of it. If you can, issue a newsletter of your own.
Never mind if you only have yourself, your wife and your stepmother for
subscribers - put it on site and submit it to the engines. They simply adore
that sort of all-text stuff! (Ralph Tegtmeier, a.k.a.
Fantomaster)
* Search engine optimization in only one aspect of a well
rounded promotion campaign. That campaign should slowly broaden into more
traditional avenues. Search engines aren't the formula for long term site
success - it's up to your site to produce repeat visitors. (Brett Tabke with
Webmaster World Forums)
* Make sure your top scoring pages include a call to action.
This is not difficult or time consuming but it can make a real difference in
getting results. You can easily provide a visitor with some sort of reason to
take action now. If it is done well, you can even have customers place a order
from a doorway or gateway information page. Every business is different of
course, but if you don't believe it, give it some thought and try it. At the
very least, experiment with placing your toll free phone number (if applicable)
on your top ranking pages. I have a number of clients that do a really great
business with a toll free number displayed prominently on their top ranking
pages. One of the easiest ways to prompt action is to purposely leave an
important piece of information off of your site. At first this does not sound
too professional, but really think about it. If they are impressed with your
site content, obviously the depth of your content has gained you some respect
and credibility with the reader.... so just leave one vital bit of information
out. This may start more phone calls and e-mail responses than you expect but
it's one of the easiest ways to trigger response. You see, from those e-mails
and phone calls, you can now enter further dialogue with the visitor and this
will often result in the visitor becoming a customer. (John
Alexander with Search
Engine Workshops)
Pay Engines
* Open your wallet. If you have the money, paid placement and
paid inclusion programs can be a fast, easy way to get good listings or better
representation. But even if you have money, don't forget to do all the basic
things that can help you get plenty of traffic for free. (Danny Sullivan with
Search Engine Watch)
Relevancy
* There are countless tips for optimizing your page's content so
that it will be more "relevant" to a given search. Each engine ranks pages
differently, so most tips are not universal. However, there is one tip that
overrides them all: Create pages that emulate the "statistics" of pages that
already rank at or near the top of the search results. These statistics
include: a) Frequency of the keywords on the page. Tip: This does not mean more
keywords are better. b) Total words on the page. Tip: Mimic the approximate
number of words of a top ranking page on your own page. c) Weight of the
keywords on the page. (i.e. frequency divided by the total words) Tip: Too high
a weight is just as bad as too low a weight. d) Area or location of the
keywords on the page. (i.e., title, heading, etc.) Tip: A keyword is given more
relevance by an engine when the keyword appears in the engine's "preferred"
areas. e) Prominence. Tip: Generally, the closer to the front of the area you
can place the keyword, the better. f) Proximity. Tip: The closer that the words
of a phrase appear together, the better. g) Off-page criteria. (i.e., link
popularity, click through popularity, etc.) Tip: Even when you've done
everything else right, don't forget the off-page factors! (Brent Winters with
FirstPlace Software)
* For best positioning, content should be placed at the top of a
page. However, for splash pages or pages without any content, content can be
added at the very bottom and the scroll bar can be hidden to prevent a visitor
from reading the optimized content. (David Johnson and Annam Manthiram with
Position Research)
* Keep the graphics low and the content high. All engines do two
things: index text and follow links. Give the spiders the opportunity to do
just that. Keep the content as high on the page as possible and give relevant
links to quality content either on or off-site. The HTML title should be
focused and accurately represent the content of the page. (Marshall Simmonds
with About.com)
* If you run a regional business where most of your business is
local, it's critical that you include your full company address on every page
of your site. Otherwise people could search for "Ford dealer in Chicago" and
you'd not appear if your company address is buried only on your contact page.
Also take advantage of "proximity" by putting the word Chicago as close to the
phrase Ford dealer as possible. Lastly, make sure the address is in text form
since search engines can't read your address out of a graphical logo on your
page. (Brent Winters with FirstPlace Software)
Simplicity
* Keep things simple. Write good content and titles, and use
text links either as your main navigation or in conjunction with graphic
buttons, image maps or flash menus. It's ok to use Flash animation on your
site, but if you use it on your index page, be sure to integrate it with
content so the search engines can index your home page. Also consider making
your Flash animations smaller where possible, such as banner size. They are
much easier to integrate into a page with content. Flash does not have to
dominate the page to be effective or add pizzazz to your site. (Bill Gentry
with Look Sharp Designs)
* Did I mention keeping things simple? General optimization will
get you good results without a lot of extra time or effort. (Bill Gentry with
Look Sharp Designs)
Site Maps
* Web Ignite recommends the creation of a site map page that
includes plain text links to as many pages within your site as possible. This
will increase the ability of search engines to spider your site and can result
in more of your pages being listed. A plain text link to the site map should
appear on all pages. (Paul Bruemmer with Web Ignite)
Spamming
* AltaVista has been vocal lately with the statistic that
approximately 95% of all submissions are spam. Therefore, take the time and
effort to learn what search engines consider spam and do everything in your
power to avoid these violations. It will save much grief if optimization and
submission are done properly the first time. (Marshall Simmonds with
About.com)
Stylesheets
* Consider using a stylesheet to redefine html tags and define
custom classes. Also make this an external .css file and link to it in the
head. Doing so will streamline your source code and make future site-wide style
changes much easier. Also, consider using layers instead of tables to further
streamline your source code. Streamlining your source code will make it more
search engine friendly and your pages will also load faster. (Bill Gentry with
Look Sharp Designs)
* Use linked Cascading Style Sheets creatively. Using CSS, you
can custom define how your HTML tags display text and links, which is a
powerful optimization advantage. (J.K. Bowman with
Spider Food)
Tags
* Properly done TITLE and META tags at the top of the homepage
HEAD section are crucial to your SEO efforts. When applicable, all frameset
component pages should contain those tags as well. Properly done ALT text tags
are suggested for images. (Paul Bruemmer with
Web Ignite)
* Take one minute, at least, and eyeball every page in your site
when you make it, in order to write a descriptive 7-15 word HTML title. Think
newspaper headlines! You want to grab the readers' attention when they see this
title in search engine results and convince them to click through, though you
don't want to be misleading. Look at the page, think of the top 1 or 2 terms
you'd like it to be found for, then incorporate those words into a title. Don't
worry if you go longer than 15 words or shorter than 7. Those aren't limits;
just guidelines from my experience on making your titles attractive to readers.
What about meta tags? Use the first sentence or two on your page for your meta
description tag's content, and in the meta keywords tag, list any important
keywords you think the page should be found for and which ALSO appear in the
HTML copy of that page. (Danny Sullivan with
Search Engine Watch)
* You need to create titles and descriptions that are focused on
getting that click, not just on keyword density. The more clicks you can get, I
guarantee you the more popular your site will be. (Ginette
Degner with ServiceBrokers.com
and Search
Engine Workshops)
Themes
* Before you touch one line of code, make sure that you have
diligently defined your Web site. You should be able to say, "My Web site is
about _____ ______ ______" without any hesitation. You will be able to optimize
for many keyword phrases, but this single one, two or three keyword phrase
theme should resonate on every page. (J.K. Bowman with
Spider Food)
* Use lots of text on each page [over one hundred words],
specific to one extremely narrow theme. (Rocky Rawstern)
* The primary technique for good positioning is rich, robust
visible text. A theme page is much better than a doorway page, since it
emphasizes relevant body copy. (David Johnson and Annam Manthiram with
Position Research)
* Create a themed mini-library that pays off in big numbers of
targeted traffic! Using WordTracker, find an appropriately related "hot topic"
for your Web site. What I like to do is to build a little group of information
rich, top ranking pages and fashion them into a little mini-library (6 to 20
pages), all with slightly different variations of that hot topic. They are all
linked together with a separate topical index page. The key to success is to
first research the best keyword phrases (high KEI values), then build quality
content (the stuff that folks love to learn about). Only use topics that
appropriately apply to the overall theme of the site. Each content-rich
"library page" should also employ creative text links into different parts of
your main pages. You want lots of horizontal "click throughs" to your entire
site. Make sure each optimized page within your themed library is for a
DIFFERENT or slightly different phrase. Also ensure your library pages are not
just slapped together from a template. Each library page should have a unique
layout and differing content to avoid penalization with anti-spam filters. The
result is a flood of targeted traffic to the "library" which can then move
throughout your entire Web site. (John
Alexander with Search
Engine Workshops)
Tracking
* As you learn more about search engine marketing, you'll
discover it is not an exact science. Some of your pages will rank well the
first time out, and some will not. In addition, your rankings will fluctuate,
calling for tweaks in design from time to time. Therefore, as with any
marketing strategy, you need a method to measure your progress. In this case,
you need a convenient way to report your rankings for each keyword and engine
you're targeting, and to track the number of visitors to your Web site, along
with where they came from. WebPosition Gold (http://www.webposition.com)
helps you manage and automate both these essential tasks. (Brent Winters with
FirstPlace Software)
Web Design
* Design the Web site with the search engines in mind. Use text
links especially if you have image maps or frames, etc. (Ginette
Degner with ServiceBrokers.com
and Search
Engine Workshops)
A special thanks to the following Search Engine
Optimizers who were willing to share their tips for this article (listed in
alphabetical order):
* John Alexander is a Professional SEO and Educator who co-owns
Search
Engine Workshops with Robin Nobles. They also own teach
online training courses
through OnlineWebTraining, conduct Ultra
Advanced SEO Symposiums, and John has written Wordtracker
Magic and co-authored the Totally
Non-Technical Guides to Having a Successful Web Site (TNT
Guides.)
* J.K. Bowman is the Editor of
Spider Food.net, one of the largest
tutorial resources on the Web for search engine optimization and Web site
promotion techniques. He currently lives in Mississippi, where he also provides
consultancy and positioning services.
* Paul J. Bruemmer is CEO of Web-Ignite Corporation, a search engine
traffic agency. Founded in 1995, Web-Ignite provides search engine traffic for
Fortune 1000 dot-coms and for B2B and e-commerce sites.
* Ginette Degner operates
Service Brokers, a Web Optimization
and Marketing Strategies firm providing expert search engine placement and
consultation services since 1993. She works
with Search
Engine Workshops in their online and affiliate areas.
* Bill Gentry is the owner of Look Sharp Designs (Look Sharp Designs), an online
marketing and design company that offers a wide array of online marketing
solutions to a diverse clientele.
* David Johnson and Annam Manthiram are Search Engine Research
Specialists with Position
Research, a search engine optimization firm that considers "research" an
integral part of optimizing Web sites.
* Rocky Rawstern is a Senior Search Engine Analyst with a
prominent search engine optimization company on the West coast.
* Marshall Simmonds is the Director of Search for
About, Inc., a division of parent company
PRIMEDIA Inc. Marshall is responsible for maximizing search engine exposure for
About's 700 topic sites which cover 1,000,000 articles. He also oversees search
engine strategies for Primedia's online properties, such as Americanbaby.com
and Seventeen.com.
* Danny Sullivan, Editor of
Search Engine Watch, is often
considered the Internet's "search engine guru." He has been helping Webmasters,
marketers and everyday Web users understand how search engines work for half a
decade.
* Brett Tabke of PHD Software Systems is also the owner of
Webmaster World Forums and Search
Engine World (http://www.searchengineworld.com/),
extremely popular informational sites designed "by Webmasters for Webmasters."
* Ralph Tegtmeier is the co-founder and principal of
fantomaster.com Ltd. (UK) and fantomaster.com GmbH (Belgium) (http://fantomaster.com/), a company
specializing in Webmasters software development, industrial-strength cloaking
and search engine positioning services. He has been a Web marketer since 1994
and is editor-in-chief of fantomNews, a free newsletter focusing on search
engine optimization, available at:
http://fantomaster.com/fantomnews-sub.html.
* Brent Winters was President of FirstPlace Software, Inc.
and author of the highly popular MarketPosition Newsletter. FirstPlace Software
developed WebPosition Gold (http://www.webposition.com),
the first software product to track your rankings on the major search engines
and to help you improve those rankings. NetIQ
purchased WebPosition Gold and now markets the software.
Robin Nobles is the Co-Director of Training of Search Engine Workshops with John Alexander. They teach 2-day beginner, 3-day advanced, and 5-day all-inclusive "hands on" search engine marketing workshops in locations across the globe. She also teaches online search engine marketing courses through http://www.onlinewebtraining.com, and she's a member of Wordtracker's official question support team. With partner John Alexander, she's co-authored a series of e-books called, "The Totally Non-Technical Guides to Having a Successful Web Site." And, they opened a networking community for search engine marketers called The Workshop Resource Center for Search Engine Marketers.
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