3
Magical Keyword Research Tips for
Exploring Wordtracker Data Laterally
By John Alexander
Sometimes, when we suddenly get serious about our research to meet a demand, that is the point we feel we absolutely must be as “logical” as possible. Thus we can stifle the creative latent potential that is lying available but dormant as we force ourselves to think logically.
Here are 3 great tips for using Wordtracker.
These are a small portion from the E-book Wordtracker Magic
2.0 - Keyword Forensics for SEO.
Tip Number 1: Stop putting yourself under pressure.
When exploring Wordtracker data, you need to stop putting your
research up against the clock and stop feeling like you need
to be extremely logical. Release yourself from stress and
treat it more like a mission of exploration. If you remove the
pressure it will often make room for you to think much more
creatively.
Allowing ourselves to be creative when exploring human
behavior can open up huge rifts that might otherwise and often
go completely undiscovered. Hang on to your hat, because as
you allow yourself the liberty to be creative and reduce all
of the usual stresses of a client’s expectation of high
performance, there is new liberty to observe things that you
might have ordinarily missed.
Tip Number 2: Stop thinking about keywords alone
I’ve said this before but you absolutely need to stop
thinking about keywords! Sure you are going to discover
important keyword phrases in the end result, but don’t start
by going in exploring for specific keywords that are already
pre-programmed into your mind because you *THINK* they are
most important or you may just spend your time seeing only
what everyone else sees.
When you are exploring or when you’re in “exploration
mode” you want to discover the big windows of opportunity
that most people hardly EVER see. Stop guessing and look at
more than the first bit of data that makes the most sense.
Tip Number 3: Explore every notion that naturally comes
into your mind.
Allow yourself to focus on "how people dialog with
you." Think back to any conversations you’ve had
recently with a customer. Can you recall that conversation?
What did they say to you and how did they say it?
What did they ask you and how did they ask it. Let these ideas
begin to come into your mind through a natural creative
progression from one thought to the next.
Are you jumping off topic? It does not matter.
Our minds naturally go off topic when in a creative state. Let
it happen.
Are you not thinking logically enough? It does not
matter.
We are often not logical when we are in a creative state.
Exploring true keyword data is one action in life where it
actually pays not to be so formulated and logical. It takes
practice, but once you are on a roll you won’t need me or
anyone else to tell you that you’re finding especially and
useful results. Before we get too deep in practice, I want you
try the following short exercise to demonstrate something to
you.
Quick Exercise: Let’s demonstrate how your own creative mind
works.
(You won’t get anything out of this, unless you actually try
it yourself)
In three minutes see how many objects you can sketch out on a
piece of paper, in which “a circle” is the main element
within the design. Just use a few lines on the circles on the
page to identify your ideas, which might start with maybe a
wheel, a tire, a steering wheel, and so on.
Notice how your mind leaps from category to category.
Is it always logical? No.
For example, your exercise might start with a wheel, a tire,
and a steering wheel; and then move into another new category,
like a speedometer, a watch, and a clock; and then to still
other items like a doughnut, a cookie, and a pizza; then make
another leap to a plate, a saucer, an orange, a basketball, a
pill, and so on.
Now this is a most natural response when we are being
creative.
If our minds worked logically, we would exhaust every category
and list hundreds of types of wheels before we moved on to
clocks, and then list dozens of clocks. But instead, notice
that our minds bound forward. In some small way this
illustrates the leaps which have measured our progress. But
recognizing that this is naturally the way the mind works, I
encourage you to give yourself permission to explore
Wordtracker in the same fashion.
Let your mind be free to observe landmarks along the way and
then dig into those landmarks to reveal several levels of
search behavior beyond what others are seeing.
Why are others not seeing what you will see?
The answer is simple. Their minds are pre-loaded,
pre-programmed, and totally fixed on a “keyword hunt” for
the keywords they are convinced are important. They do not
understand the value of exploring what an audience of
searchers truly want.
I call this limitation the “keyword hunt” mindset.
Don’t go into Wordtracker with a pre-established list of
keywords that are subconsciously stored in your mind, but
instead, go into Wordtracker with a clean slate. Learn
how to let the tool sort all of the best data and then reveal
the best windows of opportunity based on searches within the
last 90 days.
The above tips are a short excerpt
from Wordtracker
Magic Volume 2 - Keyword Forensics for SEO
Do you need to speed up you research skills and save hundreds
of hours searching for the very best niches?
The book is available for instant download at http://www.Wordtracker-Magic.com
Would
you like a Free SEO Tip of the Day?
About John Alexander
John Alexander is Co-director of Training at Search
Engine Workshops offering live, SEO Workshops with his
partner SEO educator Robin Nobles, author of the very first
comprehensive online search engine marketing courses. John is author of an
e-book called Wordtracker
Magic and has
taught SEO skills to people from 87 different countries world
wide.
John's articles can be read in publications like Search
Engine Guide, WEBpro
News and many others.
