By John Alexander
For today's article, I thought I'd dip into Wordtracker and
quickly grab a few random
Keyword Observations to Explore Phrase clusters that reveal exactly what what some
searchers are trying to measure, when they search Google.
Today's Keyword Observations were pulled from Wordtracker's paid member area
and
are only just a few samples of a whole lot more that you'll find when performing keyword
forensics.
Important considerations are:
1. The exact keyword phrase usage
2. The Popularity (which is how many searches are performed in a month.)
3. The approximate number of competing pages.
4. The KEI value ( A number between 1 to 100 and the closer to 100, the
easier the optimization is. The lower the number, means it is more
competitive.
So let's just dip in for about 5 minutes using the single
root word "measure."
Here are what people are searching for based on last month's data.
| (Keyword Phrase Used)
|
(The Popularity)
|
(Number competing)
|
(KEI)
0=competitive
10=stress free
|
| metric measurements chart
|
1300
|
10
|
84.0
|
| liquid measure converter
|
92 |
5 |
82.1 |
| measurement conversion
|
49,500 |
50 |
63.0 |
| measurement converter
|
18,100 |
50 |
60.6 |
| laser measure
|
6,600
|
40
|
61.5
|
| measurement conversion chart
|
4,400
|
40
|
59.6
|
| blood pressure
measurement
|
4,400
|
50
|
54.1
|
| cooking measurement chart
|
390
|
20
|
62.3
|
| performance measures
|
1,000
|
50
|
49.0
|
| measuring body fat
|
1,300
|
40
|
56.0
|
It's not hard to see how important keyword research is if you want to
eliminate or even reduce the stress of optimizing a page to
win top visibility. Do your research first, not later.
Remember that all of the above variations were grabbed
instantly using the single word "measure" and
thanks to word stemming included other terms such as
measuring, measures and measurment.
Okay, let's with gears and do a completely different look at what searchers
are searching for using the single root word "popular."
Here are what people are searching for based on last month's data.
| (Keyword Phrase Used)
|
(The Popularity)
|
(Number competing)
|
(KEI)
0=competitive
10=stress free
|
| popular
last names |
3,600 |
20 |
74.0 |
| popular
boy names |
6,500 |
40 |
61.5 |
| popular
girl names |
8,100 |
50 |
57.6. |
| popular
baby names |
18,100 |
60 |
56.2 |
| popular
piano songs |
1,600 |
20 |
72.0 |
| popular yoga music |
170 |
10 |
66.3 |
| popular
bible versus |
4,400 |
30 |
66.3 |
| popular
slogans |
390
|
30 |
63.0 |
| popular
movie titles |
1,000
|
590 |
71.7 |
| popular
French songs |
1,300
|
20 |
71.8 |
Need to fine tune your keyword forensics skills and discover
how to find high value phrases instantly, without spending
hundreds of hours in research? Consider marking one of the SEO
Mastery Workshop dates on your calendar and come ramp up
all of your SEO skills with our newest agenda of hot topics.
Beginning in January 2013, we have one of our Advanced days
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Read a few previous student
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About John Alexander:
John Alexander works together with his network of globally located Search Engine Academy SEO Trainers who teach
hands-on SEO Certification Workshops in communities across Canada, The United States, Australia, Asia and soon in the
United Arab Emirates. John also is a writer of the Free SEO Tip of the day which offers you literally hundreds of free
SEO tips (one fresh SEO tip each day for free.)
If you are interested in training for an SEO career please visit one of our local community based SEO training Workshops
located closest to you. Read a few SEO graduate success stories here.
