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Random Keyword Observations Using Wordtracker in 2013


By John Alexander

For today's article, I thought I'd dip into Wordtracker and quickly grab a few random 
Keyword Observations to Explore Phrase clusters that reveal exactly what what some 
searchers are trying to measure, when they search Google.

Today's Keyword Observations were pulled from Wordtracker's paid member area and 
are only just a few samples of a whole lot more that  you'll find when performing keyword 
forensics.

Important considerations are:

1. The exact keyword phrase usage
2. The Popularity (which is how many searches are performed in a month.)
3. The approximate number of competing pages.
4. The KEI value ( A number between 1 to 100 and the closer to 100, the 
easier the optimization is. The lower the number, means it is more 
competitive.

So let's just dip in for about 5 minutes using the single 
root word "measure."

Here are what people are searching for based on last month's data.

(Keyword Phrase Used)

(The Popularity)

(Number competing)

 (KEI)
0=competitive
10=stress free

metric measurements chart 

1300 

10 

84.0

liquid measure converter

92

5

82.1

measurement conversion 

49,500

50

63.0

measurement converter

18,100 

50

60.6

laser measure 

6,600 

40 

61.5

measurement conversion chart 

4,400 

40 

59.6

blood pressure measurement 

4,400 

50 

54.1

cooking measurement chart 

390 

20 

62.3

performance measures 

1,000 

50 

49.0

measuring body fat 

1,300 

40 

56.0


It's not hard to see how important keyword research is if you want to eliminate or even reduce the stress of optimizing a page to win top visibility. Do your research first, not later. Remember that all of the above variations were grabbed instantly using the single word "measure" and thanks to word stemming included other terms such as measuring, measures and measurment. 

Okay, let's with gears and do a completely different look at what searchers
are searching for using the single root word "popular."

Here are what people are searching for based on last month's data.

(Keyword Phrase Used)

(The Popularity)

(Number competing)

  (KEI)
0=competitive
10=stress free

popular last names

3,600

20 

74.0

popular boy names

6,500

40

61.5

popular girl names 

8,100

50

57.6.

popular baby names

18,100 

60

56.2

popular piano songs

1,600

20 

72.0

popular yoga music

170

10 

66.3

popular bible versus

4,400

30 

66.3

popular slogans

390 

30

63.0

popular movie titles

1,000 

590

71.7

popular French songs 

1,300 

20

71.8


Need to fine tune your keyword forensics skills and discover how to find high value phrases instantly, without spending hundreds of hours in research? Consider marking one of the SEO Mastery Workshop dates on your calendar and come ramp up all of your SEO skills with our newest agenda of hot topics. Beginning in January 2013, we have one of our Advanced days dedicated to all of the latest Google strategies.

Read a few previous student success stories here.


About John Alexander:

John Alexander works together with his network of globally located Search Engine Academy SEO Trainers who teach 
hands-on SEO Certification Workshops in communities across Canada, The United States, Australia, Asia and soon in the 
United Arab Emirates. John also is a writer of the Free SEO Tip of the day which offers you literally hundreds of free 
SEO tips (one fresh SEO tip each day for free.)

If you are interested in training for an SEO career please visit one of our local community based SEO training Workshops 
located closest to you. Read a few SEO graduate success stories here.

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