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10 Internet Marketing Tips to Make your Web pages More successful

By John Alexander

Over the years, we have always enjoyed sharing strategies with our SEO Workshop students. 

Today, I want to give you a variety of different Internet Marketing tips and strategies that you may or may not have given thought to. 

Here are 10 important Internet Marketing Tips to make your Web site more successful :

1) Web pages that are easily found by your most correct audience and for the maximum percent of the time. 

This might be defined as keyword research or a study of user behavior to ensure that the content you build into your Web site is in good demand by audiences specific to what you sell.

Everyone has their own ideas, concerning keyword phrase research, but here are a few tips. 

Look for: 

  • Keywords that are money phrases that are proven to convert 
    A good practice is to pay attention to PPC phrasing. Some PPC ads appear only for 
    a few days, then quickly disappear. Then there are other ads that seem to run 
    forever, (but since PPC is paid advertising - it's those long term ads that must 
    be working.)

  • Keywords that reveal hidden user search behavior (keywords that tell a story.)


    "miniature doll instructions" 
    "golf swing instruction dvds" 
    "how to build secret compartments"
    "building a basement in your home"
    "easy build shed kit" 
    "How to Build an Icehouse" 
    "how to build custom furniture" 

  • Keywords that make the most correct supporting terms

    These include acronyms as well as other secondary supporting terms. Remember that a search engine cannot "think" with human intelligence, but it does use a measure of artificial intelligence. 
  • Lateral types of keywords that are relevant and meet specific interests of your
    audience (but these are words that do not come to mind first during the research 

    Lateral thinking, or thinking outside of the box for your research takes practice. Nearly everyone has some difficulties with it in the beginning. But train your mind to not jump at the first (most logical) words first.

    If you are selling old classic films, you can see how detailed biographies of celebrities of the past might be of interest.

    If you are looking for keywords and you are a "Web designer." Then resist the urge to go after the phrase Web design. What else do you do, besides design?

    -custom graphics?
    -database work?
    -working with logos?
    -custom coding?

    These are only examples, but you could research any of the above, only 
    also research value related phrases:

    -Affordable custom graphics?
    -low cost database work?

    If you need help with more tips on keyword research, please read these 15 more tips:
    15 Keyword research Tips for finding the Hottest Niche Phrases Quickly

2) Creating well written content that satisfies the reason why the user first searched

The effects of Natural Language Processing (NLP) reward your pages for simply being well written with quality content that searchers value. To put it simply, it is no longer required for SE optimizers to load their pages so full of words, that it reads poorly. Everyone, including you and I want good search results these days.

Also see this article for:
Easy ways to Consistently Write Better Quality Content and Optimize Your Web Pages

3) Creating content that compels the user to respond to it.

Any time you create a new Web page, consider the objective for it. Ask yourself, "what will make this page successful?" 

Obviously there are different objectives and different styles of Web sites. If it is an informational Web page or an FAQ page then the focus will be on the delivery of information. Identify the objective and it will be much easier to ensure you have a solid call to action. The same applies to a page that is offering a newsletter or an ecommerce page or even just a sales letter. Always consider your objective and ensure that the page is written, to meet that objective.

Also consider your style of writing. Are you communicating with younger people or older people or do you have a niche audience that you are aware of? Make sure you try to write for the readers first, in a style of dialog that they will relate to.

Please see this older article called:
Easy Tips for Adding some Zest to your Click Through Ratios

4) Creating Web site functionality with the objectives of building human relationships.

There is nothing so effective as keeping all aspects of relationship building in mind. Are you in business for the long term and expect repeat business from the same customers? 

Make sure that you acknowledge them and give them a reason to do business with you again. 

Every time you establish a good relationship with a new customer and they are satisfied with your service or products, it creates another future referral who may never even need a search engine because they know you and will know your URL and can remember the positive experience they had with your product, services etc.

Referral business is the most powerful type of business there is. But it all begin with how you treat your customers.

5) Having something in place to benchmark and monitor progress.

Google Analytics is a great start, but don't just quickly look at your home page traffic but dig into all the other valuable statistics there. 

  • Examine your most popular pages as well as those that are not doing as well. 
  • Examine which search engines are bringing you the most traffic and for which keywords.
  • Examine your customers entry paths and exit paths
  • Examine customer loyalty and length of visits
  • Plus things such as setting goals, examining on page click data and much more.

Of course there are other tools such as Hitslink and Webtrends, but they are paid services. One of the great things about Google Analytics is that it is 100% free and you are examining Google data which has over 67% of the search market share.

6) Overall design that features solid "usability."

Usability has to do with issues like:

Is your menu easy to navigate?
What grade level are you writing at? 
Make sure you are writing in a way that is easy to read.
Have you ever done any eye tracking study of your page to see what others are seeing?

Which type of photos are more effective to use on your Web site? 
See this post by Jakob Nielsen

There are loads of great usability articles and tips at Jakob Nielsen's Alertbox.

7) A means of gathering permission to communicate with your customers by e-mail.

Second in effectiveness to Internet Marketing and SEO is permission based e-mail marketing. There are complete systems that you can use to perform regular communications with your readers. Again, it's important that you write good information for readers and it keeps you in touch with them. It also gives them a way to know when you've updated your Web site or when you introduce a new product line.

These programs are sequential auto responders that offer a variety of useful features:
Here is a completely free auto responder great for beginners. But, being free there is no export facility. Use this for building a small list, but as soon you obtain over 300 subscribers, I'd recommend changing to a more professional fully featured one.

Of all of the professional system I've tried, Aweber is my own personal favorite. Full import export functions, great help section and videos. It allows you to map out your customers geographically around the world

Try AWeber's Autoresponders for $1

8) Content Freshness with regular updates.

One thing the search engines do favor is fresh content. That may be as simple as adding new articles to your Web site, doing Web site updates or featuring an RSS feed that updates industry news etc. People who consistently update their Web site each week, will experience the search engine robots visiting more frequently and digging much deeper into your site and often staying longer at your site gathering more to take back to the search engines. 

9. Always use "Absolute linking" with a plan rather than using it site wide

What is an "absolute link" compared to a "relative" link?

An absolute link absolutely describes the full URL and includes the http://   
example of an absolute link: 

A relative link is a link that only offers the page name for example: ../testimonials.html

For a relative link to work, you need to be within the Web site "relative" to where the page is hosted. For example the above relative link can be clicked and it will take you to the testimonial page on this Web site. However, if that link is used on some other site, there is no way it can work without the full http:// extension as in the absolute link.

So what do I mean by always using an "Absolute linking" with a plan?

Absolute links (as in example 1) help pass Google Page Rank (or Google PR) to the page you are linking to.
But relative links (as in example 2(, do not pass Google PR.

So it stand to reason that the best place to use absolute links, are to your most important pages that you want found.
But place relative links to far less important links that you are not concerned about them being found (For example your policy page or some other page that is not optimized.) Just focusing your absolute links on the important pages using important keywords in the text, will help you overall link building efforts. But if you are just using absolute links equally across the Web site for every page, you will nullify any good PR value by not having enough focus on your important pages. 

Google's PR is not the be all end all so don't become only obsessed with PR thinking that it is all there is. There are lots of other influences to your relevancy in a search (which Google refers to as ranking signals) and remember, they all have an effect on one another too.

10.  Link Building with a purpose

Remember there is still huge value in building links to your Web site. Ideally, you should look at link building over a period of time. Make sure and do your homework to find links that are relevant to your content and ideally links that are coming in from busy authoritative  Web site will benefit you greatly. Even links internally can be used effectively to build your click-through traffic and your link reputation. There is never really any need to stress over link building if you look at it as an ongoing practice instead of a rushed solution.

Here is an article first published in Web site Magazine called:
Stress Free Link Building

In summary, these are just a few things to be aware of in your Internet Marketing efforts. Sometimes the smallest little ideas can be the ones that make the biggest impact. If you enjoyed this article, perhaps you'd like get a free SEO Tip of the Day, or perhaps you would like some one-on-one SEO coaching. The list of local community SEO Workshop dates and locations are here.

About John Alexander
John Alexander is Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses. John has
taught SEO skills to people from 87 different countries world wide. John is also Director of Search Engine Academy with localized Search Engine Academy training centers where the Complete SEO Mastery Workshop and 6 Month Mentoring program is taught locally to business owners and individuals in communities across North America and  and Internationally in Asia and Australia

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