If you're serious about having a successful online business, you
need to spend some time studying the search engines and how they operate.
Why? Because comparatively speaking, search engine marketing is
generally much less expensive than traditional forms of advertising, which
certainly appeals to those of us with low (or no!) advertising budgets. Also,
the reach you can gain through a successful search engine marketing campaign
can be extraordinary.
But, how can you learn search engine marketing strategies?
People learn in many different ways.
- Some folks prefer to dig for the information themselves,
hunting all over the Web hoping to find reliable and trustworthy information.
Search Engine Guide is an
excellent place to start, because the site posts articles written by experts in
- Other people like online classes, such as those offered
through a reputable company like the Academy of Web Specialists, where
they can learn in the comfort of their own homes with a trusted instructor. As
you probably know, I've taught online classes through the Academy for years.
- Still others like to attend large conferences where they can
sit and listen to experts in the industry offer their advice on particular
topics. In my opinion, Search Engine
Strategies conferences are second to none, and I've served on panels at
almost all of them.
- However, still others want to learn on location with more of
a hands-on approach. Until now, there has never been an actual "hands on"
workshop designed to build your expertise in person. These people want to meet
the instructors in person and have the opportunity for personal, one-on-one
interaction about their particular Web sites and their unique challenges.
So, this is why Search Engine Workshops.com was
formed, a joint venture by John Alexander and Robin Nobles. Other team members
are well-known search engine optimizer and affiliate marketer Michael Campbell,
and top technical expert Dave Barry.
When you attend one of our workshops, you'll bring your laptop
and your "Web site" with you. You'll actually be doing exercises that will help
you become a more effective search engine marketer. And, the workshops come as
a package deal with a 6-month mentoring program, which means you'll be able to
get advice and questions answered for a full six months later the workshop!
What will you learn?
- Do you have a difficult time choosing keywords that really
work for your business or your clients? John Alexander, one of the leading
authorities in the use of WordTracker, will demonstrate ways to use WordTracker
that you've never considered.
- Do you have a difficult time writing Web site content? I'm a
professional writer and author, and I'll be working with you on how to create
Web site content that will appeal to your human audience.
- Are you having problems taking your Web site content and
making it search engine friendly? Because this is a "workshop," a hands-on
method of learning, you'll create a page of content and optimize it yourself,
with your instructors standing by to offer suggestions and guide you.
- Are you a professional search engine optimizer who plans to
work with clients? At the workshop, you'll discuss guarantees, contracts, how
to get new clients, how to service your clients so that you'll continually
exceed their expectations, and more.
- Does your Web site have challenges that are keeping you from
achieving top rankings? Learn work arounds for those challenges, from the very
simple to the powerful and complex, depending on your unique situation.
- Are confused about how to use
WebPosition Gold? Have you been
introduced to Search Engine Optimizer
(GRSeo)? Do you need a Web-based
alternative to reporting? At the workshop, we'll actually demonstrate the
various tools of the trade and offer tips for using those tools as well as
showing new tools you may not have considered.
- Are you interested in having a personal appointment to talk
about your Web site and any challenges or concerns you are having? Besides the
training and personal help that comes through the workshop itself, each
participant will meet with an instructor for a 30-minute private consultation.
Who can benefit from this workshop?
- If you have an online business, or if you're considering
starting one, this workshop is ideal for you.
- You may have taken a search engine marketing course in the
past but haven't kept up with the current strategies.
- Maybe you're a Web designer who needs to learn how to design
search engine friendly sites.
- Maybe you have a large company who needs a stronger online
- Or, maybe you're ready for the "next step" to a successful
Web site - what to do "after" you achieve top rankings? If so, this workshop is
exactly what you need.
In order to offer personal attention to each attendee,
enrollment is limited to between 20-30. Because the group is small, it quickly
becomes very friendly and open. We share experiences and expertise, so that no
matter what your level of experience is, you'll leave with an abundance of new
information and things to try on your own Web site.
So, give this new way of learning search engine strategies a
try. Visit Search Engine
Workshops and look over the agenda. Read some of the testimonies from a
past workshop. Learn more about the workshop leaders by visiting the About Us
Then, make arrangements to attend our next workshop. It will be
a learning experience you'll never forget!
Robin Nobles teaches 2-, 3-, and 5-day hands-on search engine marketing workshops in locations across the globe (SearchEngineWorkshops.com) as well as online SEO training courses (OnlineWebTraining.com). They have recently launched localized SEO training centers through SearchEngineAcademy.com, and they have expanded their workshops to Europe with Search Engine Workshops UK. They have also opened the first networking community for SEOs, the Workshop Resource Center (WRC).
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