Perform Keyword Research with the accuracy of a Sniper.

By John Alexander

Your average keyword researcher will tell you the importance of researching keywords. The term "keyword forensics" is more about exploring user search behavior, than just keyword phrase clusters alone. What's new about exploring keyword forensics? One of the newest ways I have discovered is 100% free (thanks to Google.)

About Keyword Research in General:

True keyword research is not about guessing at words and phrases. It's not based on knowing your industry or on traditional logical thinking. True keyword research involves refreshing fresh and accurate data so you can quickly expand and explore a much wider scope of word usage and phrase clustering without actually spending hours of research time.
The result is you come up with relative keywords based on how the audience is searching the Web.

Let's start by a brief definition of "sniper."

A sniper is usually a skilled military shooter or marksman who has been highly trained to spot and pick off an enemy soldier from a concealed place. So while in search engine optimization, we are not talking about the aspect shooting or killing a competitor. The goal in SEO is to try to beat the competitor for visibility.

So the description of an SEO Sniper, might be described as a person who has been trained in SEO to get those top search opportunities over the competition and all in one try. The focus is on exactness and accuracy.

For today's article, I'm going to highlight some of the advantages of a powerful keyword research tool called SEO Sniper.

Major benefits:

--This tool actually works by using ordinary keyword data directly from Google.
--It does not use any Meta crawler data but only keywords right from the source.
--It also does not just display 1 or 2 metrics but actually looks at the real pages that are competing for a phrase and measures quite a number of on-page
factors.

Remember, you are never competing with an algorithm but you are competing with your competitors and I really appreciate the fact that Sniper forms a difficulty score based on actual on page influences.

--It also gives you the traditional timing and magnitude of traffic spikes to
consider.
--It gives you the PPC values if you want to look at those.
--It gives you the advantage over several of the other research tools that only return the compete number.
--If you enjoy using KEI (Keyword Effectiveness Index) it allows you to sort your data any way you wish.

Plus it is a desk top application and very inexpensive at only a one time purchase (instead of a monthly membership) and no recurring payments. Plus if you are interested in getting a very special offer on this tool plus several other tools, you can read about the full suite here.

About John Alexander
John Alexander is Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses. John has taught SEO skills to people from 87 different countries world wide. John is also Director of Search Engine Academy with localized Search Engine Academy training centers where the Complete SEO Mastery Workshop and 6 Month Mentoring program is taught locally to business owners and individuals in communities across North America and Internationally in Asia.

We'll keep you advised on all of our future training dates the moment things are firmed up.
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Perform Keyword Research with the accuracy of a Sniper.

John Alexander

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