is your Philosophy on Search Engine Marketing?
By John Alexander
What is your personal philosophy
on SEO and search engine marketing? You may not have thought
too much about it, but it's an important question. Some
people will reply, "John, I just need to get better
rankings and more traffic." Others will go into detail
about specific "link building strategies." There
are a variety of replies that come back to this question and
the key is that everyone has their own personal
philosophy, even if we are not consciously thinking about
any philosophy at all when we first start out.
In part, our ideas may come from what we are first told by
others when we are new to search marketing and SEO.
Then some of our opinions will be formed by our experiences
as we first start applying different techniques and focus on
building our content. By reason of practice we can test and
see for ourselves whether or not something is beneficial and
contributes to our visibility or not. Bit by bit, we each
form our opinions and our "understanding" of SEO
as both a science but also as an art.
Regardless of whatever your current belief or personal philosophy about SEO is, we each have the power
to "choose" what we will believe. We will choose what we
wish to try or test.
By reason of experience, we have our ability exercised to
grow and profit from our experiences. Of course most prefer
to not make any mistakes or errors in the learning process.
Some never really get started because of the fear of making
a mistake. The philosophy of "I insist I must know
absolutely everything and once I do, then I'll get
started," is a philosophy linked back to fear of making
a mistake. Unfortunately for some, this philosophy keeps
them from ever getting started.
Making mistakes is part of the learning process and it is
fine, so long as you learn from your mistakes and don't just
keep repeating them in a cycle. I one time heard somebody
give that concept as the definition of "insanity."
To do the same things over and over but to expect different
Okay, so let's give you a thought about search marketing and
your business that you can benefit from.
With all of your "information gathering" and getting of:
- new tools
There is one thing here that
will make greater impact than all the others.
Getting advice - is
great but only if it comes from a trusted resource
Old and new tools - are the same - they are only as good
as whoever is keeping them up to date
Newsletters - Can be helpful - but so many of them are
just selling you products
E-books - There are some excellent e-books out there -
but some that are worthless and/or out of date
Training - There are companies that say they offer
training - but are often just trying to sell services or
Counsel - Lot's of free advice floating around - but in
most cases you get what you pay for like anything else.
The one single most important thing to
"get" is to "get a solid understanding."
What I mean by this is that it really comes back to the
original element of building our understanding and being
up-to-date. The one way to minimize the time in your
"learning curve" is to get genuine skills
Don't get me wrong, there are some very good professional
tools to know about.
But your training needs to be more than just how to use a
tool. There are some good e-books, newsletters, free tips
and advice which are all good. But if you focus on building
your search engine marketing skills, it leads to
"understanding" quicker than everything else.
Personalized instruction plus ongoing mentoring maximizes
the impact of your learning and produces results quick and
drastically reduces the time element for you possessing that
understanding of what you are doing.
Hands-on SEO training is not the "only" way to
learn, but it is the fastest way to learn.
Having a true understanding tones your
And why is that so important?
Our own personal philosophy about SEO, produces the attitude
we have about our methods.
The attitude you have leads to which type of actions you take part in.
Those actions or methods
you employ lead to the final results you will achieve as
well as the impact of those results.
The results we achieve are what really contribute to produce the current lifestyle in which
The results you achieve are also what expedite the growth of
your reputation which snowballs into more success in only
minimal time. Are you happy with the results you are
achieving? Are you content with the current lifestyle you
If you are happy and satisfied with your results then keep
doing what you are doing. If you want help, that is where we
are standing by to help you minimize the time it takes you
to take your Web site to whole new level.
Magic Volume 2.0 - Keyword Forensics for SEO
About John Alexander
John Alexander is Co-director of Training at Search
Engine Workshops offering live, SEO Workshops with his
partner SEO educator Robin Nobles, author of the very first
comprehensive online search engine marketing courses. John is author of an
e-book called Wordtracker
Magic and has
taught SEO skills to people from 87 different countries world
wide. John is also Director of Search
Engine Academy with localized Search Engine Academy
training centers where the Complete SEO Mastery Workshop and 6
Month Mentoring program is taught locally to business
owners and individuals in
communities across North America and
Internationally in Asia.
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