Check - a Simple but effective New SEO Audit Tool
By John Alexander
At our recent SEO Mastery Workshop
conducted in Las Vegas, Michael Marshall demonstrated a simple
but effective new SEO audit tool.
Michael is the original author, creator and mathematical mind
behind of the original LSI tool, ThemeMaster which Robin
Nobles and I introduced to our workshop students several years
ago with great excitement.
More recently, Michael's strategies on multivariate analysis
of competitive search landscapes has been making news on
several fronts. As recent as August, Michael has joined our
own SEO research team and has agreed to assist us with the
development of new training modules for distribution through
our growing network of Search
Engine Academys located in the local communities across
North America. Stay tuned for more news and exciting
developments in SEO training coming soon to a community near
In the meantime, at our most recent Workshop, Michael
mentioned a simple little SEO audit and reporting tool which
he wanted to share with everyone so he ran a
SEM Check - a simple but effective new SEO audit tool
for quickly checking out your Web
purpose of the tool is to run any Web site through a
series of Search Engine Optimization checks and
provide you with a detailed report on some of the most
common SEO challenges along with a brief explanation
on how to correct each issue along with audits of how
your Web site performed on each topical point. The
report is presented in a point and click expandable
menu which makes it easy to expand or collapse each
audit point along with further instructions.
What types of things will SEM Check Audit?
- Custom 404 Pages
- Deep-nested Site Hierarchies
- Alternate Domain Availability
- Domain.com to www.Domain.com Redirects
- Dynamic URLs
- Home Page Redirects
- Flash/Splash Home Pages
- HTML Validation
- HTTPS Link Splitting
- Virtual Hosting
- Server Status
- Text Link Sitemaps
- Index/Supplemental Content Status
- Unique Description Tags
- Unique Title Tags
- Plus more
SEM Check operates with a collapsible
menu system that lets you detail each individual finding with
a short report on how your Web site performed as well as what
solution you might consider to address a specific issue you
In the example above, the SEM Check Audit
picked up on one common issue to help save on band width.
In another screenshot (below,) we
examine a site that has over 76 pages in the supplemental
Give SEM Check a try and see how your Web site performs today
on all of the various SEM check points.
It's quick and easy to use.
How is your Web site doing for traffic?
How are your Web pages converting?
Are you looking SEO mastery skills in minimum time?
check out our newest agenda of Workshop topics (just
you like a Free SEO Tip each and every Day?
About John Alexander
John Alexander is Co-director of Training at Search
Engine Workshops offering live, SEO Workshops with his
partner SEO educator Robin Nobles, author of the very first
comprehensive online search engine marketing courses. John is author of an
e-book called Wordtracker
Magic and has
taught SEO skills to people from 87 different countries world
John's articles can be read in publications like REALTOR
Engine Guide, WEBpro
News and many others.