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 Content Freshness - Obtaining an RSS Feed the Easy WAy

By John Alexander

Before we talk about obtaining an RSS feed, let's talk about what it is and how it can impact your "content freshness."

First let's talk about the term "content freshness?"

Content freshness refers to how often your Web content gets updated. To put it simply, the more often you add new content to your Web site, you are feeding your visitors new information. But you are also feeding the search engines new information. The effect of updating your content will have an impact on things like:

  • having more visits from search engine spiders on a regular basis.
  • having high quality fresh new content also gets your web pages indexed faster if the robots visit more regularly
  • having a site that is consistently updated on a regular basis has benefits to both visitor behavior and search engine relevancy.

For example if you are updating your site once a month, you may find that satisfactory. But if you were to update it once each week, you would find the search engine robots coming round more often. If you were to make an effort to update it daily the impact changes again. This is one of the reasons that news related Web sites are crawled so frequently, because you literally have news stories updated around the clock. 

Obtaining RSS Feeds: What is RSS? 

One acronym is Really Simple Syndication. Working with news feeds and fresh articles that are syndicated (or meant to be published across the Web in multiple places) serve a special advantage. Search engines understand the some content like news and well written articles are meant to be syndicated across the Web. Why the search engines love these types of pages is because they are never stale. They are continually updated on a systematic basis. An RSS Feed allows you to be able to automatically serve fresh new content on a regular basis. And believe me, search engines love that fresh new content. 

But what about creating your own original new content? 

Remember the key note is doing regular updates to your Web site on a consistent basis. Adding new articles or updating your pages on a weekly basis will have a bigger impact than just updating on a monthly basis. But what if your Web pages were being updated on a steady, consistent daily basis or even an hourly basis. The impact of regular consistent updates has more benefit than some people realize.

I agree that creating your own original content is important and because it is original and fresh there are some great benefits to doing that. But RSS Equalizer is a product that gives anyone with ANY type of website the ability to easily add fresh content to their web pages the easy way. It's about satisfying your viewers AND the search engines... giving them both something they love! Fresh, original content...on a routine basis. It keeps your readers coming back and it keeps the search engines coming back too.

Does all this sound like to big of a time commitment?
It does not have to be, thanks to RSS Equalizer

RSS Equalizer makes the job very easy by updating
fresh new content for your Web site on auto pilot
  • pages are automatically updated whenever RSS feeds are updated.
  • frequent content changes equates to more visits from search engine spiders consistently.
  • having quality fresh new content gets your web pages indexed faster and give your Web visitors something new to read.
  • includes advanced keyword tracking built right in for traffic analysis.
  • Plus many other powerful features too.

Check out the full list of benefits here.



About John Alexander
John Alexander is Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses. John is author of
an e-book called Wordtracker Magic and has taught SEO skills to people from 87 different countries world wide. John's articles can be read in publications like REALTOR Magazine, Search Engine Guide, WEBpro News and many others.  

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