Gain Top SEO
Skills and SEM Organic Skills with New Confidence
In a Local Community Search Engine Academy Class
By John Alexander
Has your Web site recently changed position in the search engine rankings?
noticing some rather unusual changes, that just don't make
Do genuine SEO and SEM skills feel next to impossible to learn?
Have you spent
thousands of dollars on SEO training by
video and then found that sitting there watching videos has not
really helped you with business?
This is something we hear
about quite often, (unfortunately.) Too often it's after
Too often it's after your money has been spent.
Here is the truth about training for the purpose of building genuine SEO skills.
Video has some
I am not saying anything against video so don't
get me wrong.
It sounds very appealing for
someone to say they'll give you easy ways to learn or "lazy ways" to
learn genuine SEO skills simply by just by watching a video,
(usually at some ridiculously high monthly membership fee.)
So what's the problem then?
Why does SEO skills training by video not work very well?
Why is it that after paying thousands of dollars, do we hear from people who
still don't seem to be grounded in even the simplest of basic
diagnostic techniques and methods (let alone the latest advanced skills?)
focus is all on a claim to teach you some guarded
"secrets of the master SEO engineers."
Think about it just for a minute...Here is why Video Training will never deliver the best skills
To say that you are going to build SEO Mastery skills by sitting
there, watching a video is the same as saying you are going to
increase your muscle density by laying on the couch "watching the weight
lifters work out" on the television.
Life just don't work that way.
Why is it that everyone is out to sell you some "hidden
It's because of
the emotional appeal it has.
IF they can get you to
believe it - they've got you hooked.
(I mean it does sound so appealing don't it?)
But realize that you'll never gain high performance skills by
listening to some fast talking pitchman on a teleconference call. Don't get mesmerized by all the marketing hype. Have you recently noticed
videos showing up promising to teach you about some
"advanced SEO topic" only to find out by the end of
the video, that they have taken 14 minutes of your time to try
and disprove something or illustrate something that does NOT
Why on earth would someone create a video that teaches you
something that don't work?
It's nothing new really. It's probably best described as "bottom feeding" for
In a nutshell, you create a video to try to stir up
controversy or get people's emotions flared up over some
topic. It's like the early days of Bulletin Board Systems. If
you remember the earliest types of forums where people would
flare off at each other and
So how does this build traffic?
Everyone comes running in to defend what they believe and
argues and debates day after day. Who gains by this? Nobody
did really. These tactics are still lame efforts and seldom at
the end of it all do you find the author has really taught you
anything useful or new.
You look back and see a list of posts over time of "this
concept is wrong" and "that tactic is wrong"
and "everything you are being told is wrong." But the one thing that is always lacking is the advice and
insight on how to do something the correct way or the most
accurate way that will deliver results that make a
So you think,
"okay maybe you right - maybe you've had bad experiences
and know this already.
So then come the next
Internet Marketing pitch that lands in your e-mail in box.
You think "Hmmm... why can't I learn to reverse engineer
Google's algorithm like the sales pitch says I
You think..."What the heck....All I have to do is just
listen in on a teleconference phone call. It only costs a few
hundred bucks" and so you say to yourself.. "I'll
just bet there really is some secret way to reverse engineer
Now please listen up to what I'm going to tell you.
what is the
truth to "reverse-engineering an algorithm."
If you believe that you can "reverse-engineer an algorithm"
by learning some secrets (of the so called SEO engineers)
that is the
first outright premise to immediately run in the opposite
direction. It is not true.
Unfortunately though, if you believe that as a true
concept...(after all it sounds impressive) they've got you
Notice I say IF you believe
it is the truth, then you've bought into somebody's sales
pitch and they'll get your money again for sure. But will anyone
really give you some magical secret to
"reverse-engineer an algorithm"?
The truth is - they can't.
They do not have it to give to you.
But why not?
an algorithm" is truly impossible - that is a
(Ask any genuine search engineering professional who has built a
search engine from the ground up.)
To say you can
reverse-engineer *anything* means you need to understand exactly
how it works, so you can take it apart and then put it back
exactly the way it goes together again. No one has that capability because no one is
ever going to give you that recipe.
No one can give you that
recipe. But furthermore and far more importantly you don't need that
People can promise the moon - but anyone saying that they can
reverse-engineer an algorithm
is talking through their hat.
Think about it this way...
What possible sense does it even make to even try "reverse-engineer an algorithm"
even if you could?
It makes no logical sense at all to even try to
"understand something" that is design to continually
change so that you cannot understand it. The whole
purpose of an algorithm is
to keep constantly changing regularly.
But here is the good news:
all of your time - it is impossible to reverse engineer a
search engine's algorithm.
impossible - because the search engines will never give you
all the information you need
to spend hours researching something that is designed to
But the best
news is you don't even need to reverse engineer anything
to gain top visibility -
someone has given you the
Let me say it
You don't need to
reverse engineer "algorithms" to experience great
Sometimes we forget that
our time is the most precious commodity.
Are you tired
of fooling with trying to stay attentive to some video training?
Are you tired
of buying every new e-book that comes along?
Are you tired
of so called SEO research that just don't seem to work for
Are you tired
of "funnel marketers" who sell you a product and
before you even finish with it they are selling you more
and more things (you supposedly need to be successful.)
One of the
most effective uses of video is to use it on a sales
letter selling something. Very compelling.
But as a method
of building genuine skills, you need to gain the
advantages of "building your muscles" by reason
of practice. You'll never build
muscles by passively sitting there watching someone on a video.
If you would like to see genuine proof, that you can
quickly gain the skills to turn things
around, if you want to gain back any of the the ground that you've lost, then it's time to
consider the differences between being a "watcher" and a "doer."
Don't get hooked in by marketers trying to sell you the next
big SEO magic solution.
There is only one REAL magic - the magic of knowledge and the
wisdom to apply it.
You honestly don't need that next wealth
building miracle tool.
Stop and take a breath for a minute.
So what is the best way
to gain your skills quickly?
Here are 7
distinct differences between gaining your SEO Skills as
opposed to looking for some "hidden secret."
As a Search Engine
Academy student, you are able to attend face-to-face Workshops
and refine high-performance SEO technique based on accuracy
and precision. Build high performance skills in the minimal
time. No need for video but learn from direct personal
instruction plus ongoing personal mentoring all delivered
one-one to you by local SEO industry experts right within
your own local community.
Robin Nobles and John Alexander's personal SEO Mastery
Workshops are being taught in local community classes all
across the United States, Canada and in Asia too.
Newest Search Engine Academies for 2009:
Engine Academy Western Canada
Now teaching SEO Mastery Workshops in Communities of Vancouver
BC, Kelowna BC and in Calgary Alberta.
Area Search Engine Academy
SEO Mastery Workshops in the Areas of San Francisco,
Sacramento and San Ramon
Engine Academy Arizona
Live hands-on SEO Mastery Workshops now in Phoenix Arizona.
FIND DOZENS MORE
DATES AND LOCATIONS:
Find a Search Engine Academy located in your neighborhood by
Coming Soon: Local
SEO Mastery Workshops by Search Engine Academy will be opening
in communities of:
State of Tennessee
what student graduates have to say about their experiences
after training at an SEO Workshop.
About John Alexander
John Alexander is Director of Search
Engine Academy and Co-director of Training at Search
Engine Workshops offering live, SEO Workshops with his
partner SEO educator Robin Nobles, author of the very first
comprehensive online search engine marketing courses. John is author of an
e-book called Wordtracker
Magic and has
taught SEO skills to small groups of people from 87 different countries world
wide since 1999.
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