By
John Alexander
One of the
most interesting functions that is built into the Wordtracker
keyword research members area is the tool called "Full
Search." In a moment I'll explain a little bit more about
the value of this tool and I'll show you a little short example
video that demonstrates the power of this tool as well.
Here's the
thing to keep in mind these days as you are working on creating
your high quality, useful content that engages your visitors and
delivers genuine value to them. Ideally, you want to create
content within your Web that does 2 important things.
Ideally, you want to:
1. Rank well
on the major search engines for your important keyword phrases
2. You want to compel your visitors to respond to your page to
fulfill your objective.
Would you
agree? Sure you do or at least this is what I think many SEOs
will be thinking about as part of their success formula.
While these two things are important, there are also other
aspects for your quickest route to successfully gaining traffic
that converts to business. But let's re-work the order of these
things and list them in more of a check list format based on
what your ideal buying audience may be influenced by.
1. If your
going to rank well for important keywords, you need to do good
keyword research using a tool like Wordtracker.
2. Of course you want to compel the visitor to respond, but
let's not forget about the content itself.
-
It needs
to be content that satisfies the searchers original query on
the search engine.
(The content should satisfy and not disappoint)
-
It needs
to be well-written content that is of genuine value to a
visitor
-
It needs
to be content that is written for your specific audience
-
It should
be worthy content that truly merits high relevancy for the
topic
-
It should
be content that contains a clear call to action (which will
compel a visitor to respond)
These are
just a few elements that are helpful to keep in mind during the
process. Ideally you want to use Wordtracker to create content
with a little more keyword richness and using important synonyms
or words that are related to your topic based on what "a
search engine knows" or based upon using words that a
search engine "thinks" are related to each
other.
Now it sounds pretty silly using a phrase like "based on
what a search engine thinks." After all, a search engine
cannot really "think" now can it? A search engine is
not really truly "intelligent." However, some search
engines appear to "think" based on the influence of
"artificial intelligence" or AI. Based on their
storehouse of information it can be quite interesting to examine
which words that a search engine may "think" is
related to your chosen keyword phrases.
Keep in mind
that these days, the Web is more than a collection of Web pages
all connected together. The Web in it's entirety includes
elements such as other media and real world news and reporting
on world events. Search engines gather information on other
types of media too as well as the ever changing Blogoshere. It's
amazing the amount of information that there is out there all
being indexed by search engines. The fascinating part is how
certain keywords are related to other keywords which you might
not even be aware of.
Is it possible that other keywords are being overlooked within
your content? Okay, let's talk about Wordtracker's "Full
Search" function as a tool to help you explore related
terms based on what a search engine knows. By entering a
specific single word into Wordtracker's "Full Search
Function" it will return a list of words that it
"thinks" are connected, based on what a search engine
"knows" about a topic.
If you are
not a Wordtracker
member, then be sure to watch this short video demo below
which I created using
the Full Search function. Turn
up your computer sound now and click on the link below to watch
a short video:
Watch
this little 8 minute video demonstrating how
a search engine "thinks" specific keywords are
related to other important keywords based.
This is
just one of the very cool tools included within the Wordtracker
Members Main Menu Area
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About John Alexander
John Alexander is Co-Director of Training for Search
Engine Workshops.
Together with his partner Robin Nobles, he teaches stress free
SEO marketing skills to workshop students from around the world
as well as teaches
SEO instructional chats through Online Web Training. John is
also author of the world famous guide to performing Wordtracker
Magic.
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This work is licensed
under a Creative Commons
License.
