Have you ever wanted to know how a Web site became successful,
from the point where it was taken from a non-productive state and brought to
Have you wondered about the strategies that brought the site
such success, and have you ever wished you could apply those strategies to your
own online business?
In this brand new book by Martin Brighty and Dean Markham,
you’re given a unique insider’s look at what makes a successful
online business . . . by studying a real-life example.
What makes this “unique” is that most extremely
successful Web sites want to keep their techniques to themselves. But Dean and
Martin have instead chosen to outline their strategies for you in this new
The book begins with a background of the online business and the
market. From there, readers learn how the authors collected market data,
designed their Web site, determined the company’s primary goals, and put
their ideas into action.
This step-by-step book outlines how to develop an online brand,
how the Web site itself was optimized, and how the authors created a market
niche for their product line.
Then, they explain in great deal the optimization process by
defining the various keywords, tags, and optimization techniques that they
applied to the site. And, one of the best parts of all is how they didn’t
spend a massive amount of advertising dollars to promote the business, nor did
they have to hire outside consultants. Instead, they did it all themselves,
just like most of us are doing.
The book is loaded with practical tips and strategies that are
written in layman’s terms that anyone with a knowledge of Web sites in
general would understand. I found it full of valuable techniques that the
authors learned through trial and error, so that readers could bypass the
mistakes and move right into success.
The authors also outlined the various tools they used to
automate their processes, which I also found very helpful.
On a personal note, I’m extremely pleased and proud of this
book, because one of the authors, Dean Markham, has been a chat moderator at
the Academy of Web Specialists for years, and he’s even one of our past
students. I’ve seen Dean’s expertise in action, so not only can I
highly recommend the book, I can also highly recommend the author.
You can the book from either Amazon or Barnes
& Noble online, or it will be available at your local bookstores in the
More information about the book follows:
“Winning E-Brand Strategies: Developing Your On-Line
Written by Martin Brighty and Dean Markham
Paperback: 185 pages
Published by Spiro Press