Creativity Can Ignite Your Success
By John Alexander
Looking back over the years, for some reason the gift of creativity has always
been there. Creativity was there in my childhood at play, in my teen years and in
my early working years.
Creativity in the workplace:
I recall several years ago when a delivery was being made to my workplace at the
time, of several sheets of heavy magnesium steel. The steel sheets weight
thousands of pounds and had to moved from the delivery vehicle to inside the
shop. The only problem was that the each sheet of steel was so heavy that even a
full crew of men could not lift it safely from the truck. It was nearing lunch
hour and so half the crew was breaking. I sat down for a minute to contemplate
creative alternatives to get that steel moved. You might say that if a whole crew
was not able to move the steel, then it would be near impossible for half the
crew to do it.
Creativity is often something that comes easier to some than to others, but it
also has to do with possessing a "never say die" attitude. Suddenly,
came to me. If we could not pick up the whole steel, which was balanced on it's
edge for transport, perhaps all of us together could pick up just one edge. We
tried and it worked. The rest of the crew were surprised that all sheets of steel
had been brought in from the truck by the time they had their lunch.
How did we do it? We picked up the edge of steel while one guy placed heavy duty
steel piping under that edge. Then with guys on each side of the plate of steel,
we easily rolled it forward with several bits of piping acting like rollers
beneath the edge. The only stress was seeing we did not lose our balance, keeping
the plates on their edge. Creativity has tremendous value in your work as a search
engine optimizer and especially in keyword research.
10 Easy tips to help you with creativity in keyword research
1. Stop guessing at which keywords you might think are most valuable.
Much of the time I notice that new and experienced optimizers tend to create their content first than try to find keywords relevant to what they already wrote.
It's much easier to research all of the data first for keyword search behavior that is in high demand and then
creatively create content that satisfies the audiences need.
2. Look beyond the obvious keywords for phrases that "tell a story."
For example, a travel agent may only be guessing at phrases like "cheap travel" or "affordable travel."
If you are researching and come across a phrase like "things to do" may be much more pulling when you add in a destination. People are always looking for things to do whenever they visit somewhere.
e.g.. Things to do in Alaska
Things to do in Calgary
Things to do in Hawaii
3. Try researching beyond the obvious by researching unusual data
The more you "think like everyone else thinks" (usually drawing keywords that are already lodged into your mind based upon your experiences), then the more you will be thinking like the rest of your competition.
Never assume you know how any word is being used based on its seeming lack of connection or importance.
4. Be creative in exploring very ordinary words
By exploring the plain ordinary every day terms that may even sound flat and boring, you may just hit a fabulous brand new range of search phrases that 99% of the other Webmasters will never find. The reason you find things this way, is simply because nobody else ever takes time to really research them.
5. When in research mode, don't forget to test for opposite extremes.
This takes some practice, but often by exploring an opposite extreme you can find even more opportunity than looking at a phrase in just one way.
If you are checking on a term like “old” don’t forget to allow yourself the liberty to test the extreme opposite “new.”
10 Best - 10 Worst
Start - Stop
Above - Below
Create - Destroy
Nearest - Farthest
Men - Women
Over - Under
6. Explore root words that involve some type of "replaceable" elements
• types of batteries
• anything with parts or components that wear out
• something as niche as barbeque knobs
• something that has a specific component – springs or propellers
7. Explore Words related to “color”
Don’t just explore common colors but dig a little for niche colors. We think in terms of naming colors like red, blue, green, yellow, etc. There are many other shades of color that you just may never think of. Just because we do not have a common vocabulary when it comes to color does not mean that there are not searches for all types of colors other that the spectrum limited to our vocabulary.
Remember, we may be thinking of a color like orange.
What if we did some research on colors like:
What if we did some research on colors like:
8. Don't forget to test words that are prepositions
A preposition links together nouns, pronouns and phrases to other words in a sentence.
For example, “Pride comes before a fall.” (before is the preposition)
This list is by no means a full list of prepositions. It is just meant as a starting point to help you think of these types of words so you can explore and find people’s search interests.
9. Take advantage of those who use questioning searches.
Try searching for a questioning term such as
• How to
• When will
• Why do
10. Stop putting yourself under pressure
Stop putting your research up against the clock and stop feeling like you need to be extremely logical.
Release yourself from stress and treat it more like a mission of exploration. If you remove the pressure it will often make room for you to think much more creatively.
Allowing ourselves to be creative when exploring human behavior can open up huge rifts that might otherwise and often go completely undiscovered. Hang on to your hat, because as you allow yourself the liberty to be creative and reduce all of the usual stresses of a client’s expectation of high performance, there is new liberty to observe things that you might have ordinarily missed.
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