If you've just taken our
Career Test, you have a good idea of the type
of working environment you're looking for in a new career. Now, read this
career description of a brand new and exciting career, one that's just recently
hit the Internet industry.
After reading the career description, if this
career isn't right for you, we'll provide a list of additional resources at the
bottom of this page that will help guide you on your journey toward a new or
Career Description: Search Engine
How did you find this page? You went to a
search engine, didn't you? Did you know that over 80% of all visitors to a
Web site come from a major engine?
Have you ever noticed that you'll generally
go through the first page of search results, or 10 results, and maybe the
second page of results, or 20, but no more than the third page of search
results before trying a new search?
Therefore, in order for a Web site to be
found, it must be in the top 30 search results, or the Web site will lose
traffic, and the online business will suffer.
So what does this have to do with a career
Because of the need for Web sites to be able
to compete online in a very competitive market, a new career was born:
search engine marketing. Search engine marketing is just what it says:
online marketing of a Web site through the search engines. In other words,
search engine marketers use strategies designed to place their Web sites toward
the top of the search engine rankings in order to get the most traffic and
business to their sites. In other words, search engine marketers help those
Web sites to achieve online success.
Now, let's look back through the answers to
our career test, and let's see if a career as a
search engine marketer is right for you.
Career Description of a Search Engine
- If you enjoy working with computers, a
career as a search engine marketer is perfect for you. You will also have
the opportunity to try various software programs that will make your work
quicker and more efficient.
- Since a career as a search engine marketer
consists of working with Web sites, it's imperative that you enjoy the
Internet in order to consider this as a career choice.
- Search engine marketers often work in
their own homes. Some may work for a company that optimizes Web sites, but
many search engine marketers have the benefit of
working out of an office in their home.
- With search engine marketing, you can
work full or part time. Keep your 8 to 5 job for a while, and work at
search engine marketing until you're comfortable with the career and
strategies, and then begin to move toward a full-time career. Or, simply use
search engine marketing work as a means of supplementing your family's
- There's no doubt about it: search engine
marketing is challenging. Since you often work by yourself, those who are
self starters automatically love the career.
- With search engine marketing, your
options are limitless. You can set up your own SEO (search engine
optimization) company and own your own business, or you can work for someone
- Some search engine marketers prefer to
work for an SEO company who simply funnels work down to the SEM (search
engine marketer). So, if you're the type of person who likes someone looking
over your shoulder, that's always a possibility in this
- While you can certainly work in your own
home as a search engine marketer, there are SEO companies all over the world
who are looking for trained, experienced SEM's to transfer to their
- While the possibility of moving to a new
location is there, you can also stay right where you are, in Small Town USA,
and be a professional search engine marketer. Your clients can come from your
own town, or they can come from across the world. Anything is possible with
- Do you like to sleep late and work all
night? Keeping unusual hours is certainly a benefit of being a search
engine marketer who works in his or her own home.
- With most new careers, some type of training or education is
required. The same is true for search engine marketing. However, the cost of
training can easily be made up within the first one or two search engine
optimization jobs you do.
- As a career, search engine marketing is
brand new. As far as the potential for clients, think of it this way. Anyone
with a Web site wants that Web site to be at the top of the search engine
rankings. This is particularly important for any online business, nonprofit
organization with a Web site, or even an agency whose goal is to relay
information through their Web site. With millions and millions of Web sites
going up on a constant basis, you'll never run out of possible clients.
- Search engine marketing can be learned
through an intense 3-day, hands-on workshop held through
these workshops, called the Ultimate SEO
Mastery Workshops, are held in different locations across the globe, and
they're designed to teach participants everything they need to know
about achieving success through the search engines and directories.
Taught by industry
leaders, these workshops are attended by representatives of small and large
businesses, governmental agencies, nonprofit organizations, and by those who
want to start a career as a search engine marketer.
- If you like a good challenge, you'd love
the search engine marketing industry. It's dynamic and ever changing, with
limitless possibilities for advancement and the potential of making money.
Because search engine marketing requires training, experience, and skills,
search engine marketers can demand top dollars for their
work, making it a very attractive career choice.
* * * * *
Click here to learn more about
training for a career as a search engine marketer through Search Engine
Or, if you would like to learn of other
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We hope to see you at one of our search
engine workshops soon!
The Ultimate SEO Mastery
Brought to you by Search Engine
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under a Creative Commons