Starting a New
SEO Business and -
The Secret of The Circumspect SEO
By John Alexander
Let's start with a brief definition of circumspectly:
From the Latin word circumspectus
equivalent to circum-
circum- + spec(ere)
means literally to "look around."
If you walk "circumspectly" it means that you walk
with an awareness of all that is around you. You are attentive
to all the circumstances of a case or the probable consequences
of an action; to be cautious; prudent and wary.
Synonyms for circumspect would be words like :
I'll come back to how this can be
extremely important to you when build a new SEO business or
Internet Marketing related business in a minute. Actually, it is
important in any business, but especially SEO and Internet
Building Your New SEO Business
One of the single most important
aspects for your new business, is determining how you will be
different than all the competition out there. But wait. Isn't
SEO and SEM all basically the same thing? Keyword research,
optimization of pages, writing effective Web copy that converts
to sales, Blogging etc..etc?
What I want to talk about is something that is even more
important that than just possessing the genuine SEO skills or
the actions you will take in optimization work. I want to talk
just a little bit about building a brand new business life based
on elements that will set you aside from ALL your competition.
The SEO marketplace is loaded with people who all say they know
SEO and can optimize Web pages. So for your new business, are
you going to just become one more of them. You don't want to be
lost in the crowd.
What will distinguish your services as singularly unique?
In our regular Workshops I share
a number of examples and strategies for ways you can use your
talents with a significantly different twist (even to your
fellow classmates.) Here are a few tips to consider as you are
preparing a brand new SEO business.
Tips for building a brand new
You've probably heard that
expression "finding your niche" when it comes to
keyword research or perhaps with the affiliate marketing Gurus.
But let's talk about a very different kind of very important
"niche" just within the services you offer in your new
Of course one of the problems for some people is that they
really have trouble believing that they can start a brand new
business these days and make it work. Others, mat not see
themselves as having too much unique to offer - within their
So what will it take for you to find this special niche?
First let's eliminate all of the common things we assume you
have built up in preparation for your new business services. So
these, we'll assume you have a handle:
- Proper accounting and
availability of cash flow (required for any new business)
- You have a firm
understanding (You've been trained in of ALL the
genuine SEO skills and are up to date)
- You have actually put together
a few successful projects
(so you have what I like to call your SEO comfort level -
you know what you are doing - Essential )
- You have a business plan of
how you will deliver your services ( and know it well)
- And we assume you enjoy your
work and are enthusiastic about your talents
Your all set - then lets
continue...with the next steps.
The Secrets of The Circumspect SEO
So what are a few of the secrets
of the circumspect SEO starting a brand new SEO or SEM business?
Here is how you can explore your own niches, for building
uniqueness into your services and based on your very own
Remember the phrase we started with walking circumspectly or to
have the accurate awareness of all that is around you. Your goal
is not just to probe for niches that you think will make
you "the most money." Your goal is to discover the
personal gifts and niches that you already have hidden
latent potential for and you just never even realized it before.
Within the process of Internet
Marketing there are so many things you learn, so pay close
attention to those areas that you find you are enjoying the
most. This will often be where your niche is hiding. Yes
it's there and if you take the time to find it and develop it
you'll eventually grow in strength and "by reason of
practice" and "by reason of exercise" you'll find
that you begin to excel in various ways.
Do you enjoy keyword research?
Do you have a knack for writing compelling Web copy?
There are the areas of Social
Media or Link-Building or perhaps
enjoy other aspects such as writing content,
article marketing, Blogging or even working with news
Whatever it is, make it uniquely what you love to do.
It's never about being "the best there is at everything
related to SEO or SEM,"
but instead get very focused.
Become one of the best there is, within something that unique
and might be attributed to your personal gifts (which can often
be initially buried below) until you gain that awareness.
Sometimes it's not even about being the best, it's about being
uniquely different and being yourself.
Other important Tips for
Starting a new SEO Business
- Build your new SEO business
based on genuine relationships
- Avoid the myriad of things
that can come along to just to distract you from what's
- Stay focused on working your
- For every project you work on
- stay focused on the end result you're trying to achieve
The more you make your clients profitable - the more you'll
have that client for life.
- Don't regard your competition
as "the enemy" and sometimes it's surprising
how much business they may send your way. Watch for natural
- Develop lifetime relationships
with your clients and celebrate their victories with them
- Always try to maintain your
ability to accurately judge your own performance
One of the reasons your new SEO
business deserves your full attention with respect to
"attention to detail" and especially having that
"keen awareness of all that is around you," is this.
When you boil it all down a new business in SEO or SEM is
primarily all based on:
- your current level of
- how up to date you are in
practices and solutions
- and how well you understand
the best ways to apply that knowledge, on each client's
The bottom line is that this is
all about building the reputation of your new business. Some
people start up a new company and work hard for years without
ever really building that reputation. It's nearly like they are
in a continual chase for new clients, always selling hard and
wondering where that next client will be coming from.
A much wiser approach for a brand new SEO or SEM business, is to
focus on building your companies reputation extremely quickly.
It's not that hard to do and then you can experience sort of a
tremendous reverse benefit.
Instead of always on the run looking for new clients week after
week, you have them coming to you and seeking you for quotes and
for assistance. Think about it, it's a much smarter approach.
That's what building your reputation does for you and I've seen
it happen in as little as 4 to 6 months.
Check our list of Local
Community SEO Workshop Locations and Dates here.
Read student success stories
after the Workshop here.
Sign up for our Free
SEO Tip of the day
I write hundreds of free tips and send them out for free -
1 a day can take you a long way. Free!
Top Franchise Opportunities!
1,500 Franchises for Sale
About John Alexander:
John has taught onsite search engine marketing sessions to
small groups of people from over 80 different countries, and he's worked as a professional in the search engine industry for years.
John Alexander and Robin Nobles teamed up together in 2002 to create the Ultimate SEO Mastery Workshop. For more information about their
newest live, personal, SEO
Training Workshops, please visit Search
Engine Workshops. For local SEO Community Workshops visit Search Engine
Academy for a Workshop located near you. John and Robin also
offer complete online
SEO Training Courses and John writes Free
SEO Tips daily.
Click here to go back to the
index of search engine marketing articles
This work is licensed
under a Creative Commons