Focus on Your Target Audience!
Search engine optimizers often forget who our true audience really is. We get so wrapped up in trying to please the search engines that we forget to focus on our target audience: our visitors.
What we've got to do is forget about the search engines and concentrate totally on our customers. I call it . . .
Optimization without optimization . . . focus on your target audience and forget the search engines!
On-page factors have made a come back, and I'm thrilled. If we've played our cards right and continued to use our tags as we should have, we're right where we need to be now that the major engines are once again considering the contents of META tags when determining relevancy.
Concentrate on giving your visitors what they want to see when they visit your site: good quality, well-written, valuable content.
Focusing on one particular theme/focus on each of your Web pages is crucial to the success of that page. Don't deviate from the focus of each page, including the outbound/inbound links.
Don't forget to focus on your target audience!
When writing new content for your Web site, focus on your target audience and what they want to see when they visit your site. What type of information are they looking for? What do they want to learn when they visit your site?
If you have an online jewelry store, can you provide information on how to clean silver jewelry? How to polish gold? How to clean diamonds? How to clean fragile opals?
Focus on your target audience! If you sell antique books online, what about creating informational pages about some of the more famous authors that talk about their lives and their books, with links to the books you have for sale?
Let your creative juices flow. Visit Wordtracker and do some searches to see what people are doing when they go online. Read this interview article with John Alexander, which goes into more detail about how to focus on your target audience when doing keyword research.
Create a page that's highly focused on one topic only. Don't deviate from that topic. Put other topics on other pages.
Finally, once you have your page(s) created, create your tags based on the focus of each page. Use your keyword phrase in each tag.
Now, you have a page that your visitors will appreciate and enjoy - a valuable page that is focused on your target audience.
And . . . you'll also have a page that the search engines will love too . . . because they love focused content!
And you didn't even have to try hard or spend a lot of time optimizing it, now did you?
Remember to focus on your target audience when creating new Web pages. Forget about the search engines! You'll create good quality, valuable content that your visitors will love . . . and so will the engines.
Though this may not seem like a standard business plan - to create information pages for people . . . not the search engines - going this route will help you focus on your target audience, bring them to your Web site, and increase your bottom line. Isn't that what online marketing is all about? Why not start today! You have all the tools you need with your own (free) creativity and Wordtracker.
Robin Nobles teaches 2-, 3-, and 5-day hands-on search engine marketing workshops in locations across the globe as well as online SEO courses. Robin's partner, John Alexander, recently published an e-book titled, “Wordtracker Magic," which offers unique and phenomenal strategies for finding pure gold in Wordtracker. (“Wordtracker Magic” offers great tips for helping you learn how to focus on your target audience.)
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