If you have a Web site, part of your business is to make sure
that site can easily be found in the major search engines and directories. If
your site is buried in the rankings, the traffic to your site will suffer.
Part of the problem with some of the sites that offer
information on search engine marketing is that you don't know how up to date
that advice is, and you don't know if you can really trust the information. In
other words, how reliable is the source?
So, let's look at some sites that offer reliable advice in
search engine marketing - advice you can trust.
We'll begin at Beyond-SEO, which goes one step beyond
traditional search engine marketing strategies. Rather than concentrating
strictly on SE strategies, this site also tackles topics such as conversion
rates and how to build content that compels visitors to respond.
Spider-Food is loaded with excellent, up-to-date information on
SE strategies. Are you using design strategies that may be detrimental in
achieving top search engine rankings, such as frames or dynamic content? This
site offers in depth tutorials that will walk you through solutions to those
Search Engine Watch is an extremely popular site that offers
free advice for those who are trying to boost their visibility in the search
engines and directories. Be sure to subscribe to their free newsletter.
Another site that offers news relative to the search engine
industry is SEO Today. Experts in the industry contribute articles in their
area of expertise, so you can learn from those who have achieved success using
the power of the search engines and directories.
If you like participating in online forums, visit Webmaster
World. Some of the best SEO's in the industry visit and post to this forum. The
downside is that you don't know the qualifications of those who post, so be
sure to read through the posts carefully before making any major decisions
relative to your site. http://www.webmasterworld.com/
For a couple of free newsletters written by companies you can
trust, subscribe to the MarketPosition Newsletter at
or the Academy's Newsletter at
and WebProNews (http://www.webpronews.com) are excellent
Planet Ocean's monthly newsletter is second to none, and by
subscribing, you also get access to their Unfair Advantages Search Engine Book.
Finally, you can read free articles relative to the SE industry
by visiting the Academy of Web Specialists at
Though not free, the Academy's
online search engine
marketing courses are comprehensive and updated every single month to take
into account any changes in the industry.
Robin Nobles teaches 2-, 3-, and 5-day hands-on search engine marketing workshops in locations across the globe (SearchEngineWorkshops.com) as well as online SEO training courses (OnlineWebTraining.com). They have recently launched localized SEO training centers through SearchEngineAcademy.com, and they have expanded their workshops to Europe with Search Engine Workshops UK. They have also opened the first networking community for SEOs, the Workshop Resource Center (WRC).
This work is licensed
under a Creative Commons License.