Search Engine Workshops - Intensive hands-on search engine marketing training during a 2-, 3-, or 5-day workshop Search Engine Workshops Home PageRegister for onsite search engine marketing workshopsContact us for more information about our onsite search engine marketing workshopsLost? Find it in our site map.

Search Engine Workshops . . . the premiere onsite search engine marketing workshops in the world! Click here to go back to the index of SEO articles.

Topics covered at our search engine marketing workshopsDates for future search engine marketing workshopsRegister for onsite search engine marketing workshopsArticles on search engine marketingTestimonials from our search engine marketing workshop guestsSearch Engine Workshops PartnersCommonly asked questions about search engine marketing and our workshopsLinks to useful sites and search engine marketing informationAbout Search Engine Workshops

Advantages for Using FrontPage
...maybe this HTML editor has some hidden advantages

by Robin Nobles and Dave Barry

Ever since I've been doing SEO work, I've always griped and complained about FrontPage and all the extraneous code it puts in the <head> section of the page, etc.

Then recently, I had the opportunity to visit with a group of advanced search engine optimizers, and I was shocked to find that many of them use FrontPage and love it.


The first thing I learned is that there are ways to keep out the extraneous code! With FrontPage, you can remove the code, but it keeps comes back again and again and again. But, there's a way to get rid of it forever.

How to Get Rid of Extraneous Code and Headers

Dave Barry, Webmaster of Site Search Architect, explains how:

FrontPage 97 or 98 users:

Click on Start, then Find, then Files or Folders. Search your hard drive (generally your C drive) for a file named frontpg.ini. Click on the file.

When it opens, look for a line that says, "Version 3.0."

Add this line under Version 3.0:


The next time you use FrontPage, remove the extraneous code and headers, and they won't come back.

FrontPage 2000, 2002, or XP users:

Look at the menu bar at the top of the Open Web. Click on Tools, then Page Options.

You'll see an option box. Under HTML Source, at the top of the page under General, you'll have this choice:

When saving file(s):

Preserve existing HTML or
Reformat using the rules below

If you choose Preserve existing HTML, and if you delete any extraneous code and headers, you won't see the code or headers on your pages again.

Dave added:

"To disable the HTML changing of FrontPage 2000, a registry entry is also needed. This attachment ( will do it automatically. Just open the file with Notepad to verify its authenticity before using it.

"The attachment and registry entry must occur on the server.

"Or, if you want to edit the registry manually, here is the code:

[HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\Shared Tools\Web Server Extensions\All Ports]

Add-In that Generates META Tags

FrontPage also has an Add-in that will delete META tags without going into the source view. It's called META Tag Maker 2002, and it will create and manage META tags through one dialogue box, without having to go into source view.

In fact, the FrontPage site has an amazing number of Add-ins for FrontPage that are free for the taking.

Some of the more popular Add-ins include:

Multimedia/Special FX, Windows Media Add-in, that will easily embed audio and visual into your Web pages;

Clear Teal Template, that is a 16-page easy-to-use Web template that lets you easily create a Web site;

Scripting/Database Tools, J-Bots Plus 2002 Trial. According to the FrontPage site, J-Bots components make FrontPage Web sites more customized by adding JavaScript-enabled features, but you don't have to know how to write code or cut and paste. Simply fill in dialog boxes, click Generate, and the JavaScript is created for you.

Other Advantages for Using FrontPage

  • Server side includes are easy with FrontPage. Before we go on, let me explain what "server side includes" are.

    Server side includes (SSI’s) generate parts of Web pages dynamically on the "server side." They allow you to add customization features to your Web pages, such as an e-mail form. Unlike other forms of dynamic content, or content that's created on the fly, server side includes have a normal URL that's easy for users to remember and doesn't create problems for the engines.

    In other words, SSI’s embed special commands into an HTML document that tells the server to perform specific actions when a user requests the page. The server then creates the Web page on the fly by merging files or inserting requested information.

    How might you use SSI’s on your Web page? Let's say you want to add a form to your Web site for your users to complete to sign up for your newsletter. You could create the form using SSI’s.

    For more information on creating SSI’s with FrontPage, visit: and click on FrontPage Server Extensions.

  • Dave Barry, who recently created two major sections of the Dell Web site using FrontPage, manages 40 to 50 Web sites at SmartCertify, and he easily moves back and forth between those sites using FP. With that many sites, there is a lot of duplicity, and he can effortlessly share objects with FP or edit multiple Web sites. With FrontPage, you can cut and paste between the sites, use shared borders, and easily drag and drop files, thus saving a lot of time versus handling each site separately.

    If you've ever wanted to experiment with Cascading Style Sheets (CSS), FrontPage also makes using them a breeze. You can even create DHTML using FrontPage.

  • Another benefit to using FrontPage is being able to create virtual directories with ease. As you know, when you specify a home directory, all of the subdirectories beneath than home directory automatically become subdirectories of the Web site as well. However, you can also designate a folder located elsewhere on the system as a subdirectory of the site by creating a virtual directory out of it. A virtual directory is a directory or folder on a server that is not in the actual server directory structure.

  • If you want to create a database, it's no problem with FrontPage. It will virtually create a database for you and import data without any database knowledge at all. The program works with Access, SQL, Oracle, and ODBC, and you can set up an SEC-compliant database within 30 seconds and begin working with asp pages with no prior knowledge whatsoever.
  • To Lee Davies of #1 Internet Marketing (, the main advantage to FrontPage is that you can so easily manage all your html pages from the folders section.

    For example, "If you were to rename an image, which is something that needs to be done when optimizing, it will rename the links to the images from every page," he explains.

  • What I kept hearing again and again as I interviewed users of FrontPage is that FrontPage saves you time in creating Web pages, because it's so easy to use. Don Hammond with DonOMite ( explains,

    "Straight HTML pages are a breeze with FP. I know a lot of programmers scoff at using it, but it means I can crank out a basic HTML page in seconds rather than minutes. And when I get paid by the job, it means more $/hr to me."

    Dawn Rowlett with Web Submission Services ( explains further:

    "From the first day that I was introduced to FrontPage, I was instantly able to catch on to some of the many features because it was so easy to use. I think the most beneficial factor to the program for me was that I was able to go in and design a page, knowing nothing at all about HTML. I could include hyperlinks, tables, images, change colors, backgrounds, insert text, create paragraphs, etc. with absolutely no background in coding. I was able to do all of this on my first day with the program!

    "I remember one time in the beginning when I was involved in a discussion with a designer who was using another HTML editor and was completely stuck on the coding of how to create a simple table. My first thought at the time was, using Front Page, that is such a simple task."

  • Many professional SEOs also like to use FrontPage because it's a program that's simple enough for their clients to use. So, when the SEO turns the site back over to the client, the client can easily make changes with FrontPage without having to know HTML. As Tom Altman with RSM McGladrey, Inc. ( explains,

    "Most of the folks already have the office suite, so they are used to using Word and the like. FrontPage is not that much different, and it lets them maintain their own site."

Make FrontPage Work the way YOU Want it to!

At the Microsoft FrontPage Server Extensions Resource Kit, you'll find links to all of the possible ways to make FrontPage work for you, instead of the default values after installation.

In Conclusion

As you've seen, some very experienced Web designers and search engine optimizers use FrontPage as their "editor of choice." Its ease of use and variety of ready-made templates make it a program that's easy for beginners yet has the functionality that advanced designers need.

It also allows the designer or SEO to get a page designed quickly and easily, and time adds up to money for a busy SEO.

As Nancy Nelson with Search by Design! ( said, "Is it a perfect tool? Certainly not, but FrontPage combined with minor HTML knowledge can take you a long way..."

So FrontPage users, don't be ashamed to admit that you use FrontPage! Some of the best Web designers in the industry use it, with good reason.

Special Thanks to Dave Barry

Dave Barry with Site Search Architect created the free tutorial available in this article. Plus, he gave me the work arounds for getting rid of extraneous code, and he verified the accuracy of the content. Thank you Dave – there's no way I could have created this article without your help.

Dave Barry is the creator of Site Search Architect (, the first truly SEO friendly content management system. He is also a professional Webmaster, Web designer, programmer, and search engine optimizer, all rolled up into one amazingly talented man. He is also our technical instructor with Search Engine Workshops to put on “hands on” training workshops at locations across the globe. (

Robin Nobles teaches 2-, 3-, and 5-day hands-on search engine marketing workshops in locations across the globe ( as well as online SEO training courses ( They have recently launched localized SEO training centers through, and they have expanded their workshops to Europe with Search Engine Workshops UK. They have also opened the first networking community for SEOs, the Workshop Resource Center (WRC).

Click here to go back to the index of search engine marketing articles

Creative Commons License
This work is licensed
under a Creative Commons License.

Search engine marketing is the key to unlocking access to the world.

Unlock extraordinary traffic potential!

Search Engine Workshops
. . . the premiere onsite search engine marketing workshops in the world!

Click here to go back to the index of SEO articles

Search Engine Marketing Workshops | Site Map | Affiliate Program

Privacy Policy | Terms of Service


Search Engine Workshops - The premiere onsite search engine workshops in the world.